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As a seasoned marketer and customer experience expert, I bring over 13 years of experience in bridging the gap between business and IT in medium to large organizations. My forte lies in identifying strategies to enhance consumer engagement and overseeing the implementation of marketing technologies such as CDPs, CRMs, Analytics Platforms, and Experience Platforms. I have spearheaded growth strategies, exploring international opportunities for large brands, and planning cost-effective initiatives. My expertise extends to modernizing service offerings, streamlining processes, and enabling data and automation to enhance customer and employee experiences. I am proficient in Microsoft, Salesforce, Adobe, and Google platforms, and have developed university accredited Agile Marketing training programs.
Kpmg Canada
View- Website:
- home.kpmg.com/ca/en/home.html
- Employees:
- 9904
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Partner And Senior ManagerKpmg CanadaMontreal, Qc, Ca -
Board MemberFondation Dr Clown Nov 2024 - PresentThe Dr. Clown Foundation is dedicated to improving the well-being and quality of life of as many individuals as possible. Therapeutic clowns create meaningful connections with people in healthcare and educational settings, providing them with moments of compassion, play, and laughter that help strengthen their resilience. The Foundation shares its expertise with those wishing to enhance their interpersonal and artistic skills. -
PartnerKpmg Canada Oct 2020 - PresentMontreal, Quebec, Canada- Partner having established and now leading the Customer Experience practice in Québec.- Overseeing a team of 20+ Consultants.- CMO Circle leader with 15+ high-profile CMOs across Quebec.- Leading HR Activities such as Hiring, Onboarding, Coaching & Training (Senior & Junior).- Leading Business Development Activities which include account management for key Diamond accounts- Involved in Go-to-Market Activities such as white papers, webinars, client events, industry events, etc. -
Digital Marketing Consulting ManagerDeloitte Digital Feb 2017 - May 2020Montreal, Canada Area- Established Deloitte Digital's Customer Experience practice in Canada.- Led complex marketing projects for TD, Air Canada, WestJet & Desjardins- Enhanced digital skills of a 300+ marketing team.- Implemented agile marketing in FSI & Public Sector, increasing employee motivation, campaign speed-to-market, and decreasing cost-per-acquisition.- Created a media buying dashboard & identified $4M+ in inefficient spending. -
Director Of Digital Media FulfillmentTc Media Oct 2014 - Feb 2017Montreal, Canada Area- Established TC Media's SMB digital marketing team in Canada.- Led complex marketing projects for Sobeys, Canadian Tire, Sport Chek, etc.- Developed and implemented the Go-to-Market strategy for TC Media.- Conducted digital marketing ROI analysis for online & offline channels.- Optimized TC Media’s online properties, making it Canada's #1 retail network. -
Digital Marketing Account ManagerMediative May 2011 - Oct 2014Montreal, Quebec, Canada- Established Mediative's marketing team in Canada.- Led complex marketing projects across strategies, processes, people, technologies, and data.- Managed marketing portfolios for top Canadian retailers.- Developed and implemented Go-to-Market strategy.- Implemented Marketing Automation Platform, Lead Management Strategy, and Scoring System.- Generated over $500K in first-year revenue from new marketing systems.- Achieved 100% increase in ROI from online campaigns.
Derek Derouin Skills
Derek Derouin Education Details
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Marketing, International Business
Frequently Asked Questions about Derek Derouin
What company does Derek Derouin work for?
Derek Derouin works for Kpmg Canada
What is Derek Derouin's role at the current company?
Derek Derouin's current role is Partner and Senior Manager.
What is Derek Derouin's email address?
Derek Derouin's email address is de****@****ail.com
What is Derek Derouin's direct phone number?
Derek Derouin's direct phone number is +151439*****
What schools did Derek Derouin attend?
Derek Derouin attended Concordia University.
What are some of Derek Derouin's interests?
Derek Derouin has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Science And Technology, Animal Welfare, Health.
What skills is Derek Derouin known for?
Derek Derouin has skills like Digital Marketing, Marketing Strategy, Lead Generation, Marketing, Social Media, Ppc, Advertising, Online Advertising, Sem, Marketing Communications, Blogging, Online Marketing.
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Derek Derouin
Clifton Park, Ny -
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Derek Derouin
Clayton, Ny -
Derek Derouin
Green Bay, Wisconsin Metropolitan Area1iwc.com
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