I've been a professional copywriter and brand strategist for 25 years. Today, I am the creative director at 3rdThird Marketing, specializing in branding and marketing senior living communities. I love this industry and believe a good brand can create momentum that shapes the community at every level. Prior to 3rdThird marketing, I've worked with Starbucks, Microsoft, Nike, T-Mobile, and various banks and high tech companies throughout the Northwest and Southwest. I specialize in direct marketing, radio, and integrated marketing campaigns. I believe telling a good story is paramount. It can be a five-minute video, a fifty-page annual report, or a five-word tag line. I excel at connecting the dots that turn a list of brand attributes into a brand story that lives and breathes. I show companies how to tell the truth well.Specialties: Conceptual and script work for radio, TV, banner ads, corporate and advocacy videos. Long copy for direct mail, email, web sites, annual reports, non-profit fundraising. I excel at branding, naming and messaging to create strong identities. Great both consumer and B2B. Industries include, beverages, retail, banking, hospitals and healthcare, hospitality and leisure, telecom, as well as education and advocacy.