Derek Webster, Mba Email & Phone Number

Seattle, Wa, Us

Championed marketing strategy and lifecycle communications for Amazon Astro, launching Amazon’s pioneering first GenAI security monitoring robot with LLM for consumers and small/medium businesses (SMB), driving sales and customer engagement.✦ Developed comprehensive marketing campaigns across multiple channels, boosting subscription adoption, driving excellent engagement, reducing churn, and reactivating stalled customers.✦ Collaborated with Product Management teams to prioritize and develop new AI-powered product features, prompting increased product adoption and a rise in customer satisfaction.✦ Influenced Sales and Go-To-Market teams to create effective positioning, messaging, and value propositions, contributing to increased product sales and brand awareness.✦ Led research and survey initiatives, gathering insights that informed decisions and amplified the voice of the customer, boosting customer retention and multiplying customer lifetime value.✦ Monitored and reported on key performance metrics, driving revenue and monetization for the Consumer Robotics organization through data-driven decision-making.

Managed the development and production of original content projects, including films, series, and promotional content, delivering high-quality assets on time and within budget, increasing brand engagement.✦ Collaborated with talent and industry partners to develop and produce socially impactful projects.✦ Pitched concepts to external partners, including streamers, and industry professionals.✦ Oversaw pre-production for projects, hiring crews, securing locations, and managing budgets, with a high on-time and on-budget delivery rate.✦ Managed the casting process, including collaborating with agencies, posting breakdowns, hosting auditions, recruiting and hiring talent, and ensuring compliance with SAG-AFTRA requirements.✦ Coordinated festival submissions and attendance for films, facilitating official selections and screenings.

Dallas, Tx, Us

Developed customer lifecycle campaign strategy for Warner Media's HBO Max, driving engagement and viewership of the platform's content, including Max originals, series, and movie premieres. Additionally, owned the cross-sell initiative for HBO Max and AT&T Fiber Internet to enhance customer streaming experience.✦ Excelled as Lead Product Marketing Manager – HBO Max / AT&T Marketing Strategy, then “tapped on the shoulder” to lead Customer Lifecycle Marketing (CLM) in recognition of outstanding performance.✦ Supervised agencies and internal teams in developing tone of voice, positioning, and media, achieving increased brand awareness and engagement.✦ Scaled digital presence through social media strategy and community management, growing followers and user-generated content (UGC).✦ Built cross-functional support across internal and external organizations – Brand, Trademark, PR, ✦ Legal, and Digital, aligning campaigns with business goals, and increasing sales and customer satisfaction.

Dallas, Tx, Us

✦ Spearheaded go-to-market strategy and execution for digital products and innovation, launching key features like Smart App Banners, e-commerce flows, and video capabilities, with an increase in app downloads.✦ Developed and executed best-in-class marketing campaigns, driving 467 million impressions, 11.9 million site visits, and 11 million app notifications for promotions.✦ Expanded digital presence through social media integration and user-generated content, creating an API implementation that enabled integration into multiple marketing touchpoints.✦ Conducted extensive website redesigns and publishing, leveraging analytics and user research, yielding 21 million unique site visits in 2019, with an expansion in engagement and conversions.

Dallas, Tx, Us

Oversaw a cross-functional team of Marketing Managers, Product Managers and Content Managers, generating cost efficiencies by developing, deploying, and managing digital products, marketing messaging, compelling design and content strategy.

Dallas, Tx, Us

Led multiple complex projects, collaborating with the Design and Development teams to improve the customer experience through the optimization of consumer-facing web pages. Managed the full project lifecycle from conception to completion.

Boston, Ma, Us

Partnered with European colleagues to develop global integrated B2B advertising and marketing communications with the goal of increasing awareness of Travelport products/services within hospitality, cruise, and airline industries across countries.

Boston, Massachusetts, Us

Drove brand growth and profitability for major client, Delta Airlines, through strategic marketing communications, advertising campaigns, and branding initiatives both in the U.S. and internationally.

New York, Ny, Us

Cultivated and maintained strong relationships with BellSouth and AT&T accounts. Incorporated integrated, national advertising and design strategies. Targeted B2C and B2B customers in the retail, government, finance, education, and healthcare sectors.

Bachelor Of Arts - Ba, Economics & African American Studies

Master Of Business Administration - Mba, Marketing

Interior Design