Derek Webster, Mba Email and Phone Number
Derek Webster, Mba work email
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Derek Webster, Mba personal email
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I am a passionate and visionary award-winning Filmmaker, Content Developer, Marketer, Creative Director with a proven track record in leading marketing campaigns, driving drama development, and leading high-performing teams to deliver outstanding results. With a strong foundation in creative storytelling, I excel in providing constructive feedback, evaluating scripts, and fostering meaningful relationships within the creative community.Clients and colleagues know me for my ability to inspire and motivate teams, drive innovation, and deliver exceptional results through a people-first approach. They appreciate my transparent and honest communication style, my ability to adapt to diverse audiences, and my commitment to excellence in every aspect of my work.My key areas of expertise include: Script Writing & Storytelling, Film Director, Film Pre- and Post-Production, Multi-Media Content Creation, 360 Integrated Marketing, Digital Product Development, Product Innovation & Vision, Creative Strategy, Launch Strategy, Channel Strategy, Audience Engagement, Base Communication A few of my career highlights include:✦ Spearheaded the creation, writing, executive production, and direction of the acclaimed, award-winning short film "KELLY", officially selected to screen at five film festivals and two exclusive events, reaching a significant audience at DW Entertainment.✦ Conceived, wrote, executive produced, and directed the highly acclaimed scripted series "LOSING HOPE", launched on YouTube in 2021 and screened at seven prominent film festivals, garnering a substantial viewership at DW Entertainment.✦ Made significant contributions to the rapid growth of HBO Max, driving a 20% increase in subscribers within the first year through innovative marketing strategies and growth initiatives at AT&T.✦ Played a pivotal role in the successful global launch of Delta Airlines' self-service kiosks in 2008, overseeing user experience and customer experience design, leading customer focus groups, and developing the marketing strategy.I find pleasure engaging in Film Writing, Production, and Singing.I look forward to meeting you! You can reach me at dwebster_CAU@yahoo.com.
Amazon
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Sr. Product Marketing Manager, Consumer & Smb Strategy For Amazon Astro (Robotics)Amazon Jul 2022 - PresentSeattle, Wa, UsChampioned marketing strategy and lifecycle communications for Amazon Astro, launching Amazon’s pioneering first GenAI security monitoring robot with LLM for consumers and small/medium businesses (SMB), driving sales and customer engagement.✦ Developed comprehensive marketing campaigns across multiple channels, boosting subscription adoption, driving excellent engagement, reducing churn, and reactivating stalled customers.✦ Collaborated with Product Management teams to prioritize and develop new AI-powered product features, prompting increased product adoption and a rise in customer satisfaction.✦ Influenced Sales and Go-To-Market teams to create effective positioning, messaging, and value propositions, contributing to increased product sales and brand awareness.✦ Led research and survey initiatives, gathering insights that informed decisions and amplified the voice of the customer, boosting customer retention and multiplying customer lifetime value.✦ Monitored and reported on key performance metrics, driving revenue and monetization for the Consumer Robotics organization through data-driven decision-making.
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Sr. Executive Producer, Film DevelopmentDw Entertainment, Llc Jan 2018 - PresentManaged the development and production of original content projects, including films, series, and promotional content, delivering high-quality assets on time and within budget, increasing brand engagement.✦ Collaborated with talent and industry partners to develop and produce socially impactful projects.✦ Pitched concepts to external partners, including streamers, and industry professionals.✦ Oversaw pre-production for projects, hiring crews, securing locations, and managing budgets, with a high on-time and on-budget delivery rate.✦ Managed the casting process, including collaborating with agencies, posting breakdowns, hosting auditions, recruiting and hiring talent, and ensuring compliance with SAG-AFTRA requirements.✦ Coordinated festival submissions and attendance for films, facilitating official selections and screenings.
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Lead Product Marketing Manager – Hbo Max / At&T Marketing Strategy And ClmAt&T Jan 2021 - Jul 2022Dallas, Tx, UsDeveloped customer lifecycle campaign strategy for Warner Media's HBO Max, driving engagement and viewership of the platform's content, including Max originals, series, and movie premieres. Additionally, owned the cross-sell initiative for HBO Max and AT&T Fiber Internet to enhance customer streaming experience.✦ Excelled as Lead Product Marketing Manager – HBO Max / AT&T Marketing Strategy, then “tapped on the shoulder” to lead Customer Lifecycle Marketing (CLM) in recognition of outstanding performance.✦ Supervised agencies and internal teams in developing tone of voice, positioning, and media, achieving increased brand awareness and engagement.✦ Scaled digital presence through social media strategy and community management, growing followers and user-generated content (UGC).✦ Built cross-functional support across internal and external organizations – Brand, Trademark, PR, ✦ Legal, and Digital, aligning campaigns with business goals, and increasing sales and customer satisfaction. -
Lead Product Marketing Manager – Marketing Strategy And Customer LoyaltyAt&T Aug 2017 - Jan 2021Dallas, Tx, Us✦ Spearheaded go-to-market strategy and execution for digital products and innovation, launching key features like Smart App Banners, e-commerce flows, and video capabilities, with an increase in app downloads.✦ Developed and executed best-in-class marketing campaigns, driving 467 million impressions, 11.9 million site visits, and 11 million app notifications for promotions.✦ Expanded digital presence through social media integration and user-generated content, creating an API implementation that enabled integration into multiple marketing touchpoints.✦ Conducted extensive website redesigns and publishing, leveraging analytics and user research, yielding 21 million unique site visits in 2019, with an expansion in engagement and conversions.
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Lead Marketing Manager – Digital Product ManagementAt&T Feb 2014 - Aug 2017Dallas, Tx, UsOversaw a cross-functional team of Marketing Managers, Product Managers and Content Managers, generating cost efficiencies by developing, deploying, and managing digital products, marketing messaging, compelling design and content strategy.
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Sr. Online Marketing ManagerAt&T Apr 2011 - Feb 2014Dallas, Tx, UsLed multiple complex projects, collaborating with the Design and Development teams to improve the customer experience through the optimization of consumer-facing web pages. Managed the full project lifecycle from conception to completion.
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Marketing Communications Manager (Contracted To Travelport)Aquent Jan 2011 - Mar 2011Boston, Ma, UsPartnered with European colleagues to develop global integrated B2B advertising and marketing communications with the goal of increasing awareness of Travelport products/services within hospitality, cruise, and airline industries across countries. -
Senior Marketing AssociateDigitas North America Aug 2007 - Dec 2010Boston, Massachusetts, UsDrove brand growth and profitability for major client, Delta Airlines, through strategic marketing communications, advertising campaigns, and branding initiatives both in the U.S. and internationally. -
Sr. Interactive Account Executive / Account Executive / Assistant Account ExecutiveGrey Jun 2005 - Jul 2007New York, Ny, UsCultivated and maintained strong relationships with BellSouth and AT&T accounts. Incorporated integrated, national advertising and design strategies. Targeted B2C and B2B customers in the retail, government, finance, education, and healthcare sectors.
Derek Webster, Mba Skills
Derek Webster, Mba Education Details
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UclaEconomics & African American Studies -
Clark Atlanta UniversityMarketing
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Savannah College Of Art And DesignInterior Design
Frequently Asked Questions about Derek Webster, Mba
What company does Derek Webster, Mba work for?
Derek Webster, Mba works for Amazon
What is Derek Webster, Mba's role at the current company?
Derek Webster, Mba's current role is Film Production | Marketing | Creative Director | Drama Development | Script Evaluation | Product Marketing Management | Advocate for Innovation and Inclusivity | Guru.
What is Derek Webster, Mba's email address?
Derek Webster, Mba's email address is de****@****att.com
What schools did Derek Webster, Mba attend?
Derek Webster, Mba attended Ucla, Clark Atlanta University, Savannah College Of Art And Design.
What skills is Derek Webster, Mba known for?
Derek Webster, Mba has skills like Online Advertising, Online Marketing, Crm, Integrated Marketing, Marketing, Advertising, Marketing Communications, Cross Functional Team Leadership, Creative Direction, Management, Project Management, Networking.
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