Derek Cohen Email & Phone Number

San Francisco, Ca, Us

Salt Lake City, Ut, Us

Mindset Marketing is my small marketing agency that consists of myself and part time contractors. I've been able to dig deep into both the marketing and operational aspects of many different companies. I've been able to get my hands dirty with Organic & Paid Social Media, SEO, Email Marketing, Content Creation, Website Design, and Project Management all while learning to run my business effectively.I've worked with clients as small as local restaurants like Chedda Burger in Salt Lake City (which grew from a food truck with no following to a thriving restaurant about to open it's 3rd location while I worked with them), local dental, chiorpractic, and massage practices, B2B service & software companies like DSCO, Opiniion, and DaVinci Virtual Offices, E-commerce companies like Dazi Ties, Pearls With Purpose, BIOHM, & Corda, and I've worked with clients as big as NBC Universal where I've managed organic and paid social media campaigns for both The Chiller Network & The Syfy Network and associated movie releases in North America

Lehi, Utah, Us

Salt Lake City, Utah, Us

Managed 8 figures of monthly ad spend & directed creative strategy for media related to ad buying until acquisition at the end of 2021.

Salt Lake City, Utah, Us

Salt Lake City, Utah, Us

Provo, Utah, Us

Managed SEO & an AdWords budget of roughly $2 Million a year, created and managed email drip campaigns, managed content on the website and social media. Experimented with new lead generation techniques including paid and organic social media efforts, email and content marketing, and forming strategic relationships with other companies with similar user bases.

Fit Marketing was a team of inbound marketing professionals with a simple focus: Make Clients More Profitable. At Fit, I managed & trained a team of marketing specialists with skills in the area of content, conversion rate optimization, SEO, PPC, social media & paid social media advertising, video creation & promotion, web & creative design, and email marketing & list creation.Together, my team and I developed and implemented strategy for our accounts, while I acted as the main point of contact for our clients to be sure they were updated and satisfied every step along the way.

San Jose, Ca, Us

I worked in various roles throughout eBay during my time there. I spent a majority of my team in an Account Management / Business Consulting role, but spent a few years working my way up to that position by learning all I could about eBay as a company, and eBay customers as clients. I made myself a subject matter expert in many areas of the business, and this was reflected in the trust that I had with my supervisors & managers, other employees, and both existing and new clients.As a consultant, I traveled across the country and consulted with C-level executives, GMs, Principals, & eCommerce and Internet Sales Managers about the eBay Motors value proposition.Trained users on different listing methods, education, and tools that are available to help them successfully use eBay Motors. Obtained listing commitments and overcome initial objections about using eBay Motor's advertising methods.Serviced and advised newly registered dealer accounts with primary focus on promoting activation, listing volume, and retention. Provided in person, online, & phone training on eBay and CARad listing software, providing creative solutions as well as consultative advice to existing and acquired accounts on how to make internet business more effective.Focused on retention of dealerships after initial activation through proactive follow-up, inbound support of existing accounts, and utilization of CRM (Salesforce.com) and sales management tools.Assisted with the creation and modification of the curriculum of eBay Motors’ Universities. Proactively analyzed dealer's eBay Business and suggested opportunities for improvement intended to help realize better results using eBay Motors.Worked with and trained eBay & Third-Party tools including CarAD, AutoRevo, Auction123, eBizAutos, Dealer Specialties, Turbolister, Selling Manager Pro, Sales Reports, Omniture Reporting, eBay Stores, and eBay Email Marketing,

Carlsbad, Ca, Us

Managed a team of sales people responsible for selling & lead generation through local marketing campaigns.Achieved club membership goals by exceeding new member enrollment and personal training targets.Responsible for enthusiastically creating a club climate that supported "Changing Peoples’ Lives Through Fitness."

Chicago, Illinois, Us

Bs, Marketing, Minor Business Management

As, Business Administration, Management And Operations