Derek Elley

Derek Elley Email and Phone Number

Digital Hardware CEO @ Settel
Derek Elley's Location
San Francisco Bay Area, United States, United States
Derek Elley's Contact Details
About Derek Elley

I enjoy guiding new digital solutions to market ...I have founded seven startups, chief executive at six, ultimately helping to employ hundreds of people, with one small 12x exit.Thanks to the hard work of others including Adam Cockburn, Andrew Duff, Jon & Clair Ostler, Henry Tait, David ten Have & Dan Emery.Driven by creativity and metrics, I thrive on forming and leading teams to create, produce and grow new products.Worked with Apple, Microsoft, Google, Amazon, Disney, NASA, SpaceX, CERN, Netflix, Facebook, Intel, IBM, HP, Oracle, Salesforce, Autodesk, Adobe, NewsCorp, Samsung, Texas Instruments, Tesla, Ford, Nasdaq, Bloomberg, Pixar, DC Entertainment, Dolby Laboratories, GE, Frog Design, Kickstarter, MIT, Harvard, Princeton, Stanford, Yale, NYU, Berkeley, UCLA, Saatchi & Saatchi, Fonterra, Xero, Telecom, Air New Zealand, Contact Energy, The Warehouse, Trademe, Icebreaker, First Rate, Sparkbox, Calcium, Ponoko, plus.Written about in The Wall Street Journal, The New York Times, USA Today, The Washington Post, CNN Money, Inc. Magazine (cover story), Forbes, BusinessWeek, Wired, PC World, TechCrunch, Engadget, Boing Boing, Mashable, Gizmodo, Read Write Web, CNet, MIT Technology Review, TV1, TV3, Radio NZ, New Zealand Herald, Dominion Post, New Zealand Listener, Idealog, Computer World, BBC News, Financial Times, The Economist, plus.Ranked by Deloitte Fast 50 as 40th (2006), 21st (2007) and 19th (2008) fastest growing NZ company.On this adventure, I've learned how to launch new digital solutions with less risk ... Build last : Design second : Market first.And I saved a man's life when I was 12 years old.

Derek Elley's Current Company Details
Settel

Settel

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Digital Hardware CEO
Derek Elley Work Experience Details
  • Settel
    Co-Founder, Investor, Director, Chief Executive
    Settel Jun 2024 - Present
    - Autonomous digital buyers - for hardware teams.- Search, quote, compare & buy your bill of materials (BOM) in minutes not months.- Saving 30% - 70% of your buying time, and 10% - 30% of your engineers' time.
  • Ponoko
    Co-Founder, Chief Executive
    Ponoko Jan 2013 - Present
    San Francisco Bay Area, Us
    - World's first digital hardware CAD-to-manufacture-to-market platform.- We believe in a digital manufacturing future, unleashing hardware creativity to accelerate humanity.- Startup & enterprise engineers accelerate their hardware to market with our software powered factory, to order custom parts online in minutes (not days), delivered in hours (not weeks).- We offer automated access to a full range of manufacturing technologies and services:* 3D printing.* CNC machining.* Sheet material laser cutting.* Sheet metal fabrication (laser cutting, bending & tapping).* Sheet metal photochemical machining.* Injection molding.* Printed circuit board fabrication & assembly.* Finishing services (like digital UV printing, engraving, polishing, powder coating, etc).* Quality services - precision standards, inspection, certifications.- Customers use our custom services to produce precision parts for their space satellites, AI robots, self driving cars, IoT farming devices, point of sale systems, prisoner tracking tags, biotech devices, music-tech, mechanical keyboards, drones, advanced energy meters, data center monitoring devices, smart power tools, VoIP devices, AR/VR devices, single board computers, wearables, solar power products, high altitude internet devices, pandemic devices ...
  • Ponoko
    Co-Founder, Investor, Director
    Ponoko Jan 2007 - Present
    San Francisco Bay Area, Us
    - World's first digital hardware CAD-to-manufacture-to-market platform.- Raised first capital. Drove first revenues.- Launched at first TechCrunch startup event.
  • Ponoko
    Co-Founder, Digital Growth, Finance & Legal Director
    Ponoko Jan 2007 - Oct 2012
    San Francisco Bay Area, Us
    - World's first digital hardware CAD-to-manufacture-to-market platform.- Grew unique visitors from 0 to 160,000+ per month.- Recruited team & marketing manager.
  • Celsias
    Co-Founder, Investor, Director
    Celsias Mar 2006 - Oct 2008
    - Online business guide for environmental sustainability.- "Read every day" by The New York Times. "Top 5 eco-website" by The Times. - Assisted raise capital & recruit CEO.
  • Vocus New Zealand
    Digital Product & Marketing Consultant
    Vocus New Zealand May 2004 - Nov 2006
    Auckland Cbd, Auckland, Nz
    - New Zealand's most popular web hosting service (iSERVE, then Orcon, now Vocus).- Raised co-marketing fund with Microsoft.- Launched NZ’s first e-commerce configurator for website server hosting.
  • Mcm Nz
    Digital Product & Marketing Consultant
    Mcm Nz May 2003 - Apr 2004
    - New Zealand’s first multi-channel messaging SaaS.- Assisted raise first capital.- Launched new service.
  • Sparkbox Ventures
    Co-Founder, Chief Executive
    Sparkbox Ventures Jan 2001 - May 2003
    Auckland Central, Nz
    - New Zealand's first angel investment company.- Raised first capital. Recruited team & CEO.- One 12x multi-million exit.
  • Calcium Software (Now Cumulo9)
    Co-Founder, Chief Executive
    Calcium Software (Now Cumulo9) Jan 2002 - Dec 2002
    Auckland Cbd, Auckland, Nz
    - New Zealand's first email branding SaaS.- Raised first capital. Recruited team & CEO.
  • First Rate (Now First)
    Co-Founder, Chief Executive
    First Rate (Now First) Oct 2000 - Dec 2002
    Sydney, Nsw, Au
    - New Zealand's largest & fastest growing digital marketing agency.- Raised first capital. Recruited team & CEO.- Deloitte Fast 50: 40th (2006) ... 21st (2007) ... 19th (2008).- Exit to Q (ASX:QXQ), thanks to co-founder Jon Ostler.
  • Advantagenz
    Marketing Consultant
    Advantagenz Sep 2000 - Dec 2000
    Palmerston North, Manawatu, Nz
    - Viatx - Content management SaaS.- Created product marketing strategy.- Created & launched beta customer program.
  • Advantagenz
    Marketing Consultant
    Advantagenz Jun 2000 - Jul 2000
    Palmerston North, Manawatu, Nz
    - New Zealand's largest EFTPOS company.- Created annual marketing strategy.- Managed creation of new brand identity & TV advertising.
  • Long White Cloud
    Co-Founder, Chief Executive
    Long White Cloud Oct 1995 - May 2000
    - Launched 5 new services.- Worked with companies like AMP, Royal Sun Alliance, ASB Bank & NZ Post.- Introduced to the Internet by selling a DIY website-builder SaaS product.

Derek Elley Skills

Start Ups Digital Strategy Strategy Marketing Strategy Business Strategy Digital Marketing E Commerce Entrepreneurship Product Marketing Strategic Thinking Strategic Partnerships Internet Entrepreneur New Business Development Management Leadership Go To Market Strategy Online Marketing Product Management Venture Capital Product Development Marketing User Experience Product Innovation Product Launch Angel Investing Saas Creative Strategy Business Modeling Global Brand Development Creative Writing Governance Online Advertising Taking New Products To Market Pricing Strategy Competitive Analysis Team Building Lean Management Product Requirements Creative Briefs Customer Experience Analytics Customer Acquisition Contract Negotiation Managerial Finance Restructuring Legal Advertising Crm Board Of Directors Board Of Director Experience

Derek Elley Education Details

  • Victoria University Of Wellington
    Victoria University Of Wellington
    Law
  • New Zealand Outdoor Instructors Association
    New Zealand Outdoor Instructors Association
    Guiding Certification
  • Victoria University Of Wellington
    Victoria University Of Wellington
    Finance
  • Nelson College + Wellington College
    Nelson College + Wellington College

Frequently Asked Questions about Derek Elley

What company does Derek Elley work for?

Derek Elley works for Settel

What is Derek Elley's role at the current company?

Derek Elley's current role is Digital Hardware CEO.

What is Derek Elley's email address?

Derek Elley's email address is de****@****oko.com

What is Derek Elley's direct phone number?

Derek Elley's direct phone number is +141523*****

What schools did Derek Elley attend?

Derek Elley attended Victoria University Of Wellington, New Zealand Outdoor Instructors Association, Victoria University Of Wellington, Nelson College + Wellington College.

What are some of Derek Elley's interests?

Derek Elley has interest in Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.

What skills is Derek Elley known for?

Derek Elley has skills like Start Ups, Digital Strategy, Strategy, Marketing Strategy, Business Strategy, Digital Marketing, E Commerce, Entrepreneurship, Product Marketing, Strategic Thinking, Strategic Partnerships, Internet Entrepreneur.

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