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Advising Fianu on go-to-market strategies for automation software governance, serving DevOps team in highly regulated industries.

• Advising start-up and high-growth B2B software businesses in developing marketing plans, refining go-to-market and sales strategies, crafting better positioning and content, improving brand awareness, and establishing community-led marketing practices. We also help clients with organizational structures, OKRs, roles and responsibilities, and assembling talented team to accelerate their execution of marketing programs.• DM me today about fractional CMO engagements, workshops, and advisory services to improve your demand, brand, and community marketing strategies. I'd love to help.

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Head of marketing for $240M open source software business Achievements:• Build marketing team to service 32 business units and support 37% YOY revenue growth• As marketing P&L leader, achieve 72% YOY revenue growth for our internal marketing agency while reducing corporate-level marketing costs from 71% to 41% of the budget• Boost brand awareness and consideration by growing YOY: web traffic (229%), blog traffic (423%), media mentions (45%), and social media followers (15%)• Restructure demand gen and go-to-market strategies for B2B/B2C training business, achieving 10% YOY growth, 4:1 return on ad spend while ramping promotion budget 500%. Achieved 19% YOY increase in revenue through affiliate channels; new tech investments delivered 9x return on influenced pipe in 6 months• Transition LF website from WordPress to HubSpot to improve self-service, operations, analytics, journeys, and brand• Recognized as Star CMO – DCA Live (2022) and for Public Relations & Marketing Excellence (2022)Responsibilities:• Hire, coach, and lead high-performing open source demand generation, community marketing, communications, and brand team. Increased team size from 10 to 32 using a zero-based budgeting approach• Establish internal agency model, pricing, and book of services from the ground up supporting 12 large and 20 smaller business units• Modernize martech stack, introduce scalable processes, and create training playbooks to enable data-driven decisions, speed time to market, and enable greater self-service options• Reinvigorate open source brands with new websites, improved user journeys, and more human-centric storytelling• Launch 11 new open source initiatives, including LF Europe, PyTorch AI/ML, and Open Source Security Foundation (OpenSSF).• Oversee strategy, budget, and P&L for corporate and business unit marketing• Collaborate with CRO, CFO, and business unit leaders to drive revenue, generate quality pipeline, and improve brand

Led marketing for B2B software aimed at DevOps, developer, and cybersecurity marketsAchievements:• Built our product, community and corporate marketing teams supporting 10x revenue growth (Series C – E) and world-class retention rate, resulting in a successful acquisition by PE firm• Defined and executed go-to-market strategies for DevOps, AppSec, and Developer-oriented products supporting strong double-digit annual growth seven years in a row• Developed, executed, and monitored award-winning, multi-channel demand generation campaigns supporting a high percentage of marketing-sourced pipeline• Launched strategic initiative to grow brand and demand by co-founding All Day DevOps - the world’s largest DevOps community conference (40,000 participants annually)• Originated and produced annual State of the Software Supply Chain Report and DevSecOps Community Survey that established global benchmarks for high-performance software development and DevSecOps practices• Championed owned, earned, and paid content marketing efforts to build brand, grow pipeline, and ease hiring• Awarded Industry Executive of the Year – ATARC GITEC (2020), named to DevOps 100 – TechBeacon (2017), recognized as DevOps Evangelist of the Year - DevOps.com (2017)Responsibilities:• Provided corporate leadership team with ongoing analysis for marketing investments, pipeline impact, and goal setting• Actively monitored, analyzed, and reported on marketing efforts to build pipeline required to meet new ACV revenue targets• Launched new products and strategic partnerships, accelerated sales cycles, improved competitive differentiators• Managed and led 10 high-performing product marketing, demand generation, corporate events, communication, design, and community evangelism team members; served as corporate spokesperson• Managed marketing budget and hiring priorities

All Day DevOps is the world's largest DevOps community and conference. Since its founding in 2016, our community has attracted well over 100,000 IT professionals and developers. We educate and celebrate DevOps professionals through our online conference, training curriculum, books, and blog content. Each year, our community hosts over 180 local community events in 20 countries around the world.I co-founded the conference, helped organize its production, and collaborated with our community throughout the year. Our mission was to reach every member of the community in order to support their continued education across their DevOps journey.www.AllDayDevOps.com.

Achievements:• Following our acquisition by OpenText, I led the marketing efforts for low code / no code tools, established buyer-centric vision of integrated software solutions across multiple OpenText product lines, resulting in millions in new revenue.• Following two additional acquisition by OpenText, I shaped the go-to-market strategies from the ground up in EMEA and North America to support large (>$100M) no-code / low-code software operation• Prior to our acquisition, achieved rapid, unparalleled awareness in SharePoint target market through innovative influencer and social media campaign, resulting in three Microsoft Partner of the Year awards.• Manage go-to-market strategy, planning, and sales enablement efforts -- including the company's horizontally and vertically focused Smart Process Applications; the applications integrate industry leading low-code / no-code technologies on-premise and in the cloud.• Secured early leadership in emerging Smart Process Applications industry while increasing pipeline over 70%, reducing sales cycles by 30%, and boosting revenue by 50% during first six months in marketResponsibilities:• Managed seven-member team, direct global marketing program and campaign budgets, and guide product organization toward the most profitable horizontal and vertical market segments for software portfolio• Advanced strategies and tracked marketing results through deep analysis of sales, pipeline and market data• Led integration of product, field, and corporate marketing teams following 2011 (Global 360, Metastorm) and 2013 (ICCM Solutions) acquisitions• Directed global team of product, corporate, field, and online marketers in planning and execution of integrated mixed-media product launches, lead nurturing campaigns and content creation• Ensured sales readiness and evangelize strengths of our portfolio for 400+ customer-facing resources

AIESEC Colorado, Texas, San Jose, and Washington DCThe world's largest student-run business organization. Serving as Board Member or Local Advisor to university chapters on business planning, sales strategies, membership efforts, national & international programs, and project management. Mentor chapter leadership in an effort to build stronger awareness of the business world, greater community awareness, and improved professional judgement.

(Traded on EPA Exchange: SAR)VP Product MarketingManage European and U.S. product marketing, product campaigns and indirect channel marketing for Business Process Management (BPM) and Capacity Management enterprise software.Achievements:• Expanded portfolio by launching four new products and services in 12 months• Enabled 500% YOY growth and expanded portfolio coverage within indirect channels• Defined new standards for lead generation and qualification, improving sales productivity and shortening sales cycles • Earned Product of the Year Award; increased social media traffic four times within first 60 days of programResponsibilities:• Lead go-to-market planning and efforts for Business Activity Monitoring (BAM for BPM) and award-winning Capacity Management solutions• Work with executive management and key stakeholders to gain consensus on product line marketing plans; provide regular reports on product and market requirements, marketing program results, and sales enablement• Interface with Development to define customer requirements, track product commercialization readiness• Orchestrate indirect channel success with European and U.S. OEM partners

Led product and marketing activities including timing of major product releases, prioritizing resources and managing budgetsAchievements:• Re-engineered Products team and processes to achieve 100% on-time product releases over two years• Secured organizational resources and support for multi-year software portfolio roadmap• Assisted in securing $1M+ software license agreements; ramped up global alliance partner in record timeResponsibilities:• Managed product management, product marketing and alliances marketing team• Established and led OEM and alliance marketing activities• Managed technical advisory board representing eight Global 1000 firms• Provided market voice through webinars, industry speaking engagements and customer meetings

Staffed marketing team, developed marketing plans, and managed a portfolio of storage technologies and services ($700M portfolio of Solutions, Networking, Software, Services, Support)Achievements:• Exceeded targets by achieving 23% revenue growth (while protecting 42% margins) and 30% unit growth of OEM hardware products• Generated $30M pipeline in three quarters for storage solutions; eliminated non-profitable solutions• Enabled 11% growth of support services business and built plan to protect $70M in recurring revenue• Earned CEO Peak Performance AwardResponsibilities:• Directly managed 9 reports and staff of 22 responsible for new business growth• Established marketing teams for Support Services, Storage Networking, Storage Software & Storage Solutions business

Channel Marketing, Support, and Market Development for HP OpenView (Network, Systems, and Application Management) SoftwareAchievements:• Assisted in growing software business over 35% annually to reach $1.2B in revenue• Achieved a close rate of over 90% in direct transactions of software licenses• Unified portfolio positioning and go-to-market strategy for 35 software products, eliminating silo behaviors• Established competitive intelligence team and improved perception of HP’s IT management software business from non-player to market-leader• Orchestrated portfolio training effort to ramp-up new global software sales force of 250+ reps• 1 of 40 corporate-wide employees selected for Hewlett-Packard Leadership Development Program.Responsibilities:• Managed teams across three global regions to develop strategies and market plans for 35 enterprise software products for IT and telecommunications management• Directed product lifecycle management and marketing activities for three enterprise software solutions• Managed full product life-cycle for six major releases of portfolio's flagship solution.

Responsible for launching new products, managing marketing communications, and developing strategic alliances and sales channel.