Derek Fields

Derek Fields Email and Phone Number

President, Rehrig Pacific Company - Logistics Solutions @ Rehrig Pacific Company
Derek Fields's Location
Los Angeles, California, United States, United States
Derek Fields's Contact Details
About Derek Fields

I am a seasoned sales and marketing professional with over 30 years of experience in diverse industries including licensing, consumer products, manufacturing, supply chain management, waste management, sustainability, and more. Throughout my career, I have gained a deep understanding of these industries and have a proven ability to drive growth and achieve large-scale business objectives by identifying new opportunities and developing innovative solutions.I am passionate about developing and executing successful marketing campaigns that increase revenue, market share, and brand recognition. I am also skilled in building and maintaining relationships with key stakeholders, partners, and clients. As a senior leader, I am a confident and effective communicator who conveys complex ideas clearly and concisely. I have a strong leadership style that is grounded in a result-oriented approach enabling me to lead cross-functional teams to achieve their goals.

Derek Fields's Current Company Details
Rehrig Pacific Company

Rehrig Pacific Company

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President, Rehrig Pacific Company - Logistics Solutions
Derek Fields Work Experience Details
  • Rehrig Pacific Company
    President, Rehrig Pacific Company - Logistics Solutions
    Rehrig Pacific Company Jan 2023 - Present
    Los Angeles, Ca, Us
  • Rehrig Pacific Company
    Senior Vice President Of Sales & Marketing At Rehrig Pacific Company
    Rehrig Pacific Company Jul 2018 - Feb 2023
    Los Angeles, Ca, Us
  • Warner Bros. Entertainment Group Of Companies
    Vice President, Sales & Retail Business Development
    Warner Bros. Entertainment Group Of Companies Oct 2016 - Jul 2018
    Burbank, Ca, Us
  • Disney Consumer Products
    Director Sales | Toys | Fashion | Consumables | Global Alliance | Licensing And Entertainment
    Disney Consumer Products 2011 - 2016
    Glendale, California, Us
    • Lead strategic annual operating plan, budget, and initiatives that deliver financial goals of four Disney business units at North America retail, i.e. Licensed Merchandise, Home Entertainment, Publishing, and Interactive games. Full P&L accountability. Direct oversight of six national Senior Sales Managers and Managers as well as indirect of 2 marketing managers and retail analyst.• Implement major tent pole strategies and work with synergy partners to drive marketing vehicles for Disney, Lucas, and Marvel brands. Led all aspects of product mix, distribution, shelf - space, merchandising execution and brand awareness. • Sell both vertical and licensed business as primary contact to drive franchise brands, key product categories, new product launches and increase retail sales and earned revenue for company. Responsible for over $1B in retail sales that incorporate the Marvel, Lucas and Disney brands, that drive ROI and earned revenue goals. • Liaison between licensee, retailer and internal partners (Creative, Category, Marketing, Retail Brand Development, and franchise teams) to deliver brand specifics (consistent brand, promotional delivery, and individual strategies per retail).• Deliver account specific initiatives, promotions, trade, and consumer advertising designed to maximize sell-in and sell-through of products in partnership with business units, leveraging cross-category synergies to drive growth.• Develop customized toy programs in US that allow global regions to mirror and differentiate that support brand cohesiveness. Partner with Channel and Studio to drive bigger initiatives and larger consumer-facing opportunities.
  • Disney Consumer Products
    Director Sales | Toys | Electronics | Consumables | Hba
    Disney Consumer Products 2004 - 2011
    Glendale, California, Us
    • Hired to market toy strategy to Kmart and Sears. Advanced/promoted to drive consumer electronics, then consumables, then stationary products, then ultimately added several other major accounts, including, JCPenney, Macys, and Kohl’s.• Worked collectively with retail marketing, category, licensees, franchise, and creative teams to implement major brand awareness leveraging Disney’s Omni-Channel platform and cross-category programs to drive incremental sales.• Analyzed, forecasted, and developed AOP strategies for key accounts that drove margin and ROI back to company.• Acted as category captain for all toy categories to ensure proper shelf space / execution were in line with retailer goals.• Analyze, develop, and implement major tent pole strategies through various media outlets, marketing vehicles and product categories to drive sales, earned revenue and ROI goals. Identify and new business development opportunities.Notable Contributions:• Exceeded revenue goals from 2005 – 2010 by double-digit growth via increased franchise portfolio support, compelling product, and unique promotional offer tie-ins.• Achieved sales of $330M in 2010 (+33% over goal), by leveraging major tent pole programs, driving marketing pulse points, creating merchandising/branded statements, and supported by multiple advertising vehicles.– Earned 2010 Sales Performance Award for outstanding sales results.
  • Hedstrom Corporation
    Director Of Sales
    Hedstrom Corporation Jan 2004 - Dec 2004
    Ashland, Ohio, Us
    • Full oversight of $30M in retail revenue. Managed 25 representative groups across entire Western region through retail channels; collaborated with cross-functional teams to leverage both new business opportunities and categories.• P&L on all new and existing programs for that relate to pricing, allowances, sales planning, payment terms, and promotional programs. Established sales programs in collaboration with marketing, and product development. • Sold product assortments, pricing, shelf space, promotional marketing deals, and insights for competitive analysis and incremental opportunities. Fostered promotional deals as means of driving strategies to increase sales. Notable Contributions:• Grew positive sales results 15% for Western Region, including co-op, specialty, big box, mid-tier, and small mass.• Initiated and pioneered several product and marketing programs independently that resulted in retail activation, shelf placement, and merchandising execution.
  • Schwarz Retail Supply Services
    Director Of National Accounts
    Schwarz Retail Supply Services 1999 - 2004
    • Delivered and initiated all new products for distributor, while negotiating cost, setting pricing strategies, and driving additional profit for company. Accountable for setting competitive pricing, increasing margin, and sales planning. Notable Contributions:• Received "Above and Beyond Award" for contributions made on increased sales for key account. Grew account additional $5M in actual net profit contribution.• Increased sales 20% from $28M to $35M over 2-year period with corresponding increase in profitability. SENIOR ACCOUNT MANAGER (11/1999 - 07/2001)• Initiated and sourced several product commodities for retailer to insure competitive pricing, cost savings, while improving gross margin and profit contribution for company.Notable Contributions:• Increased sales 110% to budget in 2000 via strategic business planning, pricing structure, and cost saving measures.• Planned, executed, and initiated all costing, sourcing and product commodities to ensure increased sales, gross margin, and profit contribution back to company. Sales increased +11% on plan 17M.

Derek Fields Skills

Product Marketing Packaging Brand Development Retail Sales Trade Shows Sales Operations Business Development Merchandising Strategic Planning Sales Management Customer Insight Fashion Leadership Development Creative Direction Toys Management Art Direction Product Development Brand Management Consumer Products Marketing Strategy Packaging Design Brand Licensing

Derek Fields Education Details

  • Northern Kentucky University
    Northern Kentucky University
    B.A. Business Communications

Frequently Asked Questions about Derek Fields

What company does Derek Fields work for?

Derek Fields works for Rehrig Pacific Company

What is Derek Fields's role at the current company?

Derek Fields's current role is President, Rehrig Pacific Company - Logistics Solutions.

What is Derek Fields's email address?

Derek Fields's email address is de****@****ney.com

What is Derek Fields's direct phone number?

Derek Fields's direct phone number is +177388*****

What schools did Derek Fields attend?

Derek Fields attended Northern Kentucky University.

What skills is Derek Fields known for?

Derek Fields has skills like Product Marketing, Packaging, Brand Development, Retail, Sales, Trade Shows, Sales Operations, Business Development, Merchandising, Strategic Planning, Sales Management, Customer Insight.

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