Derek Fields Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

Burbank, CA, US

Glendale, California, US

• Lead strategic annual operating plan, budget, and initiatives that deliver financial goals of four Disney business units at North America retail, i.e. Licensed Merchandise, Home Entertainment, Publishing, and.
• Implement major tent pole strategies and work with synergy partners to drive marketing vehicles for Disney, Lucas, and Marvel brands. Led all aspects of product mix, distribution, shelf - space, merchandising execution.
• Sell both vertical and licensed business as primary contact to drive franchise brands, key product categories, new product launches and increase retail sales and earned revenue for company. Responsible for over $1B in.
• Liaison between licensee, retailer and internal partners (Creative, Category, Marketing, Retail Brand Development, and franchise teams) to deliver brand specifics (consistent brand, promotional delivery, and individual.
• Deliver account specific initiatives, promotions, trade, and consumer advertising designed to maximize sell-in and sell-through of products in partnership with business units, leveraging cross-category synergies to.
• Develop customized toy programs in US that allow global regions to mirror and differentiate that support brand cohesiveness. Partner with Channel and Studio to drive bigger initiatives and larger consumer-facing.

Glendale, California, US

• Hired to market toy strategy to Kmart and Sears. Advanced/promoted to drive consumer electronics, then consumables, then stationary products, then ultimately added several other major accounts, including, JCPenney.
• Worked collectively with retail marketing, category, licensees, franchise, and creative teams to implement major brand awareness leveraging Disney’s Omni-Channel platform and cross-category programs to drive.
• Analyzed, forecasted, and developed AOP strategies for key accounts that drove margin and ROI back to company.
• Acted as category captain for all toy categories to ensure proper shelf space / execution were in line with retailer goals.
• Analyze, develop, and implement major tent pole strategies through various media outlets, marketing vehicles and product categories to drive sales, earned revenue and ROI goals. Identify and new business development.
• Exceeded revenue goals from 2005 – 2010 by double-digit growth via increased franchise portfolio support, compelling product, and unique promotional offer tie-ins.

Ashland, Ohio, US

• Full oversight of $30M in retail revenue. Managed 25 representative groups across entire Western region through retail channels; collaborated with cross-functional teams to leverage both new business opportunities and.
• P&L on all new and existing programs for that relate to pricing, allowances, sales planning, payment terms, and promotional programs. Established sales programs in collaboration with marketing, and product development.
• Sold product assortments, pricing, shelf space, promotional marketing deals, and insights for competitive analysis and incremental opportunities. Fostered promotional deals as means of driving strategies to increase.
• Grew positive sales results 15% for Western Region, including co-op, specialty, big box, mid-tier, and small mass.
• Initiated and pioneered several product and marketing programs independently that resulted in retail activation, shelf placement, and merchandising execution.

• Delivered and initiated all new products for distributor, while negotiating cost, setting pricing strategies, and driving additional profit for company. Accountable for setting competitive pricing, increasing margin.
• Received "Above and Beyond Award" for contributions made on increased sales for key account. Grew account additional $5M in actual net profit contribution.
• Increased sales 20% from $28M to $35M over 2-year period with corresponding increase in profitability. SENIOR ACCOUNT MANAGER (11/1999 - 07/2001)
• Initiated and sourced several product commodities for retailer to insure competitive pricing, cost savings, while improving gross margin and profit contribution for company.Notable Contributions:
• Increased sales 110% to budget in 2000 via strategic business planning, pricing structure, and cost saving measures.
• Planned, executed, and initiated all costing, sourcing and product commodities to ensure increased sales, gross margin, and profit contribution back to company. Sales increased +11% on plan 17M.