I consult, advise, and invest innovative, mission-based health & healthcare companies (and their leaders) with a focus on go-to-market, content marketing, digital consumer engagement, AI, & growth strategy.A few companies I've had the privilege of working with:- NOCD (fractional Chief Marketing Officer & Advisor, helped hire FT team)- Oshi Health (fractional CMO & Advisor)- Commons Clinic (fractional CMO & Advisor)- Elion Health (fractional CMO & Advisor)- Midi Health (interim-Chief Content Officer & Advisor)- Parsley Health (fractional CMO & Advisor)- Propel (marketing & content support)- Ro Health (marketing & content support)- GoodRx (helped start GoodRx Health)- Greatness Media (helped launch Greatness.com)- Elo Health (fractional CMO & Advisor, founding team)- Ours Privacy (fractional CMO & Advisor)- Hone Health (early content + marketing support & Advisor)- Digital Media Society/DiMe (early marketing & strategy support)- Undivided (fractional CMO & Advisor)- First Dollar (fractional CMO & Advisor, helped hire FT team)- Particle Health (fractional CMO & Advisor, helped hire FT team)- Galileo Health (early marketing support & Advisor)- Certify (Advisor, introduced to Series A lead)- Peloton (Advisor & Investor)- Allara Health (Advisor)- 305 Fitness (Advisor & Investor)- Two Front (Advisor & Investor, introduced to first institutional investor)A few companies I've been lucky to invest in:- OpenAI- Anthropic AI- Monument- Elektra Health- Juno Medical- Kindbody- Handspring Health- Photon Health- Hello Patient AI- Journey Clinical- Guaranteed Health- Q Bio- Luminate Medical- Affect Therapeutics- Bobbie- Recess- Sanzo- Plunge- Kingdom Supercultures

Helping leading healthcare & fintech businesses acquire more customers through “best answer on the Internet”-quality, SEO-driven content.Current/former clients include Midi Health, NOCD, Parsley Health, Oshi Health, Ro Health, Propel, Elion, First Dollar, Particle Health, Hone Health, & GoodRx.

At Ness, we swung big to compete with AmEx and build the next great credit card company, health-first.Some highlights:- Raised $50M in equity + debt from best-in-class early investors like Accomplice, Will Ventures, Portage, Core, and Digitalis.- Landed best-in-class partnerships with Sweetgreen, Seed Health, Prenuvo, Exhale Spa, GlamSquad, Whole30, & Jonathan Van Ness plus reached a monthly audience of 150K per through an online publication and weekly newsletter.- Grew a proprietary database of 20K+ healthy merchants across the country, mostly relying on user-generated submissions and machine learning-driven approval.- Built and led a tremendous fintech & healthcare team (ex-Capital One, AmEx, Mastercard, Wells Fargo, Oscar Health, Cityblock Health) to successfully launch a consumer credit card that rewarded members for healthy spend & activities.- Developed a credit card platform from scratch, bringing together great partners like Mastercard, The Bank of Missouri, Galileo, Canopy, Alloy, Evervault, & Plaid to create our own credit card stack for flexibility and financial upside.- Engineered a novel HSA integration, flagging eligible purchases and allowing users to pay them down directly from their HSA account.- Ultimately, Ness cardmembers spent over $2K/month and achieved 640K healthy actions. Our top 50 cardholders spent $4.8K/month with 40 average monthly transactions. 76% of cardholders said the Ness card led them to make healthier choices.After almost pivoting into building co-brand B2B2C card with health plans like UHC/Optum, we unfortunately shut the business down in late 2023.

At Greatist, we built an iconic health & wellness brand and media company, reaching 20M unique visitors per month, 2M daily email subscribers, and 1M+ social media followers at its peak.Some highlights:- Grew traffic through 100% organic methods (SEO, social/Pinterest, and more) with a unique emphasis on high-quality, science-backed, and expert-approved content.- Built a profitable 8-figure business from advertising, affiliate, and sponsorship revenue (Target, Mars, KIND, Kaiser Permanente, RxBar).- Hired and led an amazing team of 100 employees with an award-winning culture.- Raised $20M in venture capital from world class investors like Floodgate & Gary Vaynerchuk.Acquired by Healthline / Red Ventures.

Acquired by CBS Interactive