Derek Martin Email & Phone Number

Generate and deliver digital engagement solutions and interim marketing and IT leader services.• Build and manage journeys, webinar and sales emails in Dynamics for aging care marketplace, increasing conversion rates by 80% and 14% for B2C and B2B audiences. • Designed and executed an AI & ML investment model yielding 1% weekly returns for 3 months.• Scope, build and launch POC Corporate Partnership Customer Data Platform (CDP) for leading NJ based Technical Institute. Integrated account, contact, and opportunity input from Raiser’s Edge, Banner, Handshake and spreadsheets, built ingest dedupe and ID resolution processes and roles-based access. • Developed ChatGPT agent to automate 80% of inbound service email intake and response work.• Interim Head of Technology for a courage focused subscription start-up launching web & email.• Led product strategy and launch for mid-stage education company, exceeding $2MM sales targets.• Customer journey mapping, mystery shopping, NPS enablement and UX optimization• Digital platform vendor selection and implementation for web, CRM, email, data, analytics, LMS platforms.

New York, Ny, Us

• Digital & Data Architecture lead for hybrid United Nations / NGO organization focused on recruiting and engaging 18,000 member companies across 100 countries, driving measurable corporate progress on the UN's 10 principles and ESG Strategic Development Goals.• Product owner for 60+ digital platforms supporting customer engagement and data management across multiple regions, driving 25% growth in global participation in 2023.• Led 2-year digital transformation program, leading digital governance, customer journey mapping, and roadmap development for key capabilities, including low-code tools and Agile process implementation.• Managed a team of 20+ developers overseeing the design, development, and maintenance of web, CRM, marketing automation (Pardot), and cloud data platforms, ensuring continuous improvement of engagement and performance.• Established Agile workflows that increased sprint capacity and completion rates by 35%, enhancing the efficiency of digital product development and platform maintenance.• Led data quality improvement initiative, eliminating 25% of duplicate and incorrect records, reducing operational costs, and improving outreach efforts to stakeholders.• Architected a scalable cloud-based data infrastructure using Snowflake, DBT, AirByte, and Tableau, improving data governance and insights across all business units.• Led AI/ML/RPA taskforce to implement automation use cases for web services, customer engagement, and operational support, driving digital innovation within the organization.• Owned the Pardot Marketing Automation Platform for 11 business units, managing diverse marketing needs including dynamic forms, lead scoring, and preference centers to optimize customer journeys.• Managed cybersecurity protocols, including penetration testing, response management, and employee training to safeguard digital assets and maintain compliance.• Implemented Asana project management tool for 150 users.

New York, Ny, Us

Led an 18-person CRM and Marketing technology function, administering the full Martech stack across 45 platforms supporting 250+ global users.• Managed a $7MM operating budget and led the agile project pipeline, driving 30% annual revenue growth through marketing platform updates, optimizations, and centralization efforts.• Consolidated three CRM systems into a single Salesforce instance, streamlining donor management and enhancing operational efficiency, resulting in a 27% increase in donations.• Directed the integration of Salesforce with financial systems, enhancing data control and enabling comprehensive donor engagement and reporting for the organization’s global operations.• Delivered omnichannel marketing automation initiatives, resulting in an annual increase in donations to $650MM through targeted email, web, and database marketing.• Led marketing technology and CRM integrations, managing data migration and system optimizations to improve donor outreach and campaign personalization efforts.

New York, New York, Us

• Program Manager and team lead for multiple digital transformation engagements, driving business process optimization and strategic product development across multiple industries.• Led the design and development of a customer portal for the world’s largest B2B tank leasing company, improving client engagement and operational efficiency through enhanced user experiences.• Spearheaded the establishment of a Robotic Process Automation (RPA) Center of Excellence, driving $6MM in annual savings by automating 50% of the earnings reporting process for a financial services firm.• Developed and executed new product pipeline strategies for a financial valuation company, ensuring alignment with market trends and business objectives.• Assessed and recommended CRM and marketing technology platforms, including Salesforce and Marketo, optimizing system configurations to improve marketing effectiveness and customer relationship management.

Miami, Florida, Us

Led Agile team with $4.5MM P&L to develop and optimize digital marketing capabilities & data for 40-person marketing team. Product owner for the Salesforce/Marketo marketing and content stack to increase database lead reactivation by 60% and conversion rates by 50%.• Product owner for the Salesforce/Marketo marketing and content stack, driving a 60% increase in database lead reactivation and a 48% improvement in conversion rates through data-driven marketing strategies.• Implemented Salesforce and Marketo for 8 international brands, improving marketing automation, lead management, and customer engagement processes across global online universities.• Managed content workflow optimization, increasing output by 15% through improved processes and cross-functional collaboration within the marketing operations team.• Spearheaded the development and execution of omnichannel marketing strategies, leading to improved lead generation, retention, and customer engagement across 10 global online universities.

New York, Ny, Us

Managed email, sms, direct mail, and phone channel engagement to generate $10MM in new premiums while retaining $3MM and earning the top NPS score in all MetLife USA. Also launched Affiliate ABM program to increase repurchase by 25%.• Managed cross-channel engagement across email, SMS, direct mail, and phone, generating $7MM in premiums through personalized marketing strategies and data-driven customer engagement campaigns.• Retained $3MM in annual premiums by developing targeted retention strategies that increased customer satisfaction and earned the top NPS score in MetLife USA.• Launched a cross-channel Affiliate ABM program, resulting in a 30% increase in repurchase rates by optimizing personalized outreach and leveraging data analytics to target key customer segments.• Implemented CRM and marketing automation systems, improving customer engagement, retention, and cross-sales across multiple channels and driving a 30% YoY growth in customer retention.• Developed and executed a personalized cross-sell strategy, increasing sales of US cards, insurance, and fee products by 50%, aligning marketing initiatives with customer needs and business goals.

Athens, Gr

Launched new financial services industry vertical, selling variety of mobile advertising, marketing, SMS, and app development products and services. • Led product development and sales for mobile advertising, acquisition, and loyalty solutions, including the design and launch of a bank loyalty app piloted with a top 4 network credit card.• Developed and implemented dynamic SMS solutions to increase payment collection rates, resulting in $5MM in annual savings for a key client in the financial services sector.• Built strategic partnerships and collaborated with internal and external stakeholders to deliver tailored mobile marketing solutions that aligned with client needs and market trends.• Played a key role in the mobile marketing strategy for the financial services vertical, delivering innovative mobile solutions to drive customer acquisition and retention.

New York, Ny, Us

Led global team to transform customer engagement, sales & retention for 7K agents in 24 countries, delivering a home-grown CRM, offers, rep performance scorecards, training and coaching. Increased global NPS by 5%, fee product cross sells by 50%, and OPEN category spend by 5%.• Led program to update performance policies, tracking and rewards for 7,000 agents in 24 countries.• Increased global NPS by 5%, driving customer satisfaction and improving overall engagement across multiple regions.• Boosted fee product cross-sells by 50% and increased OPEN category spend by 5% through targeted cross-sell strategies and enhanced customer interactions.• Spearheaded the design and launch of the Relationship Care Servicing program in 23 markets, improving customer retention and agent performance through data-driven coaching and training initiatives.• Managed marketing operations across multiple channels, aligning global retention strategies to increase sales of US cards, insurance, and fee-based products.

New York, Ny, Us

Managed a 10-person strategy and Six Sigma reengineering team, focused on cost reduction and revenue improvement across global service operations.• Led the Platinum and Centurion premium servicing strategy, improving customer retention by 8%, increasing NPS by 700bps, and generating $1.5MM in additional sales.• Increased call center cross-sell revenue by $24MM through optimized call strategies and targeted customer engagement initiatives.• Co-managed a $50MM servicing capability investment budget, improving ROI by 7% through strategic investment in customer service technology and operational improvements.• Directed cross-functional teams to integrate travel, concierge, and dispute resolution services, improving operational efficiency and enhancing the overall customer experience for premium cardholders.

Dallas, Us

Established new sourcing categories and contracts for major hospital chain reducing $7MM reduction in costs on $35MM base. Led 5-person team to implement 8 new suppliers across 22 hospitals in 7 states.

Us

Managed project office for a 30-person project to establish a quality system for a $300 million drug manufacturer, resulting in the removal of an FDA warning letter. Also led assessment and restructuring of a multi-location purchasing group into single-site shared-service model, increasing transaction capacity by 15%.

Led strategic business model and sourcing projects, including designing a value proposition model for HMO/Web joint venture to save $2MM. and saving $45MM commercial print costs through advanced RFP.

Wayzata, Minnesota, Us

·Conducted product pricing, hedging, foreign and in-market selling for a $1.6 million division.

Washington, District Of Columbia, Us

- Organized and led income generation & micro-lending in 3 languages for 60 locals.- Trained bookkeeping and accounting skills to 16 local merchants and artisans.

Mba, Finance, Strategy

Bs, Business, History

Education record