Derek Martin

Derek Martin Email and Phone Number

Digital. Marketing, Technology, and Operations Executive @ Perform Solutions LLC
Derek Martin's Location
Millburn, New Jersey, United States, United States
Derek Martin's Contact Details
About Derek Martin

Global leader in digital transformation, product management, and technology operations, driving growth and operational efficiency through innovative data strategies and platform management.Collaborative leadership style consistently building high-performing teams and executing strategies that align business objectives with cutting-edge technology.Led digital transformation for the United Nations Global Compact, growing membership 20%Product owner for a CRM and marketing technology stack, overseeing a $7MM budget and supporting 45 platforms.Omnichannel marketing and CRM efforts leaderData architecture, AI/ML, RPA and integration projects, leading AI and automation initiatives that optimized customer service workflows and improved process efficiencies by 35%.Expertise: Product Management: Visioning | Lifecycle Management | Requirements Gathering | Roadmap Execution | Higher Ed Data Systems (e.g., Raiser’s Edge, Peoplesoft, Banner) | Digital Product Strategy | Planning | Product Development and Management | Prototyping | UX & Design | Testing | Reporting | Sales | Customer Support | NPSData Strategy & Analytics: Data Strategy | Architecture | Migrations | Warehousing (Heroku, Snowflake, MongoDB) | Extract/Load/Transform (Airbyte, dbt, Mulesoft) | Data Governance | Data Management | Quality and Compliance | KPIs & Dashboards (Power BI, Tableau) | Predictive Analytics | AI | ML | RPA Implementations | Scenario Planning | Forecasting | Business Intelligence | Financial and Operational Analysis | ROI Optimization | Scorecards and AlertsLeadership and Change: Budget and P&L Management | PMO | Agile | 6Sigma | Scrum | Iterative | Waterfall | Training | Change Management | Mentoring | Team Building | Governance | Risk Mitigation | Board and Stakeholder Management | Cross-Functional Team Leadership | Negotiation | Public Speaking | Board Membership | OKRsTechnology & Digital Transformation: Full Stack Platform Ownership | CRM | Cloud Management | Cyber Security | Vendor Selection and Management | End User Training | Technology Operations | Contract Management | End User Onboarding | Data OperationsReach me at derekfmartin@gmail.com

Derek Martin's Current Company Details
Perform Solutions LLC

Perform Solutions Llc

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Digital. Marketing, Technology, and Operations Executive
Derek Martin Work Experience Details
  • Perform Solutions Llc
    Business Owner
    Perform Solutions Llc Jan 2010 - Present
    Generate and deliver digital engagement solutions and interim marketing and IT leader services.• Build and manage journeys, webinar and sales emails in Dynamics for aging care marketplace, increasing conversion rates by 80% and 14% for B2C and B2B audiences. • Designed and executed an AI & ML investment model yielding 1% weekly returns for 3 months.• Scope, build and launch POC Corporate Partnership Customer Data Platform (CDP) for leading NJ based Technical Institute. Integrated account, contact, and opportunity input from Raiser’s Edge, Banner, Handshake and spreadsheets, built ingest dedupe and ID resolution processes and roles-based access. • Developed ChatGPT agent to automate 80% of inbound service email intake and response work.• Interim Head of Technology for a courage focused subscription start-up launching web & email.• Led product strategy and launch for mid-stage education company, exceeding $2MM sales targets.• Customer journey mapping, mystery shopping, NPS enablement and UX optimization• Digital platform vendor selection and implementation for web, CRM, email, data, analytics, LMS platforms.
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  • United Nations Global Compact
    Head Of Digital, Data Architecture & Cyber Security
    United Nations Global Compact Mar 2022 - Dec 2023
    New York, Ny, Us
    • Digital & Data Architecture lead for hybrid United Nations / NGO organization focused on recruiting and engaging 18,000 member companies across 100 countries, driving measurable corporate progress on the UN's 10 principles and ESG Strategic Development Goals.• Product owner for 60+ digital platforms supporting customer engagement and data management across multiple regions, driving 25% growth in global participation in 2023.• Led 2-year digital transformation program, leading digital governance, customer journey mapping, and roadmap development for key capabilities, including low-code tools and Agile process implementation.• Managed a team of 20+ developers overseeing the design, development, and maintenance of web, CRM, marketing automation (Pardot), and cloud data platforms, ensuring continuous improvement of engagement and performance.• Established Agile workflows that increased sprint capacity and completion rates by 35%, enhancing the efficiency of digital product development and platform maintenance.• Led data quality improvement initiative, eliminating 25% of duplicate and incorrect records, reducing operational costs, and improving outreach efforts to stakeholders.• Architected a scalable cloud-based data infrastructure using Snowflake, DBT, AirByte, and Tableau, improving data governance and insights across all business units.• Led AI/ML/RPA taskforce to implement automation use cases for web services, customer engagement, and operational support, driving digital innovation within the organization.• Owned the Pardot Marketing Automation Platform for 11 business units, managing diverse marketing needs including dynamic forms, lead scoring, and preference centers to optimize customer journeys.• Managed cybersecurity protocols, including penetration testing, response management, and employee training to safeguard digital assets and maintain compliance.• Implemented Asana project management tool for 150 users.
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  • International Rescue Committee
    Director Enterprise Crm And Digital Platforms And Data
    International Rescue Committee May 2020 - Dec 2021
    New York, Ny, Us
    Led an 18-person CRM and Marketing technology function, administering the full Martech stack across 45 platforms supporting 250+ global users.• Managed a $7MM operating budget and led the agile project pipeline, driving 30% annual revenue growth through marketing platform updates, optimizations, and centralization efforts.• Consolidated three CRM systems into a single Salesforce instance, streamlining donor management and enhancing operational efficiency, resulting in a 27% increase in donations.• Directed the integration of Salesforce with financial systems, enhancing data control and enabling comprehensive donor engagement and reporting for the organization’s global operations.• Delivered omnichannel marketing automation initiatives, resulting in an annual increase in donations to $650MM through targeted email, web, and database marketing.• Led marketing technology and CRM integrations, managing data migration and system optimizations to improve donor outreach and campaign personalization efforts.
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  • Digital Prism Advisors, Inc.
    Managing Director
    Digital Prism Advisors, Inc. Jan 2018 - May 2020
    New York, New York, Us
    • Program Manager and team lead for multiple digital transformation engagements, driving business process optimization and strategic product development across multiple industries.• Led the design and development of a customer portal for the world’s largest B2B tank leasing company, improving client engagement and operational efficiency through enhanced user experiences.• Spearheaded the establishment of a Robotic Process Automation (RPA) Center of Excellence, driving $6MM in annual savings by automating 50% of the earnings reporting process for a financial services firm.• Developed and executed new product pipeline strategies for a financial valuation company, ensuring alignment with market trends and business objectives.• Assessed and recommended CRM and marketing technology platforms, including Salesforce and Marketo, optimizing system configurations to improve marketing effectiveness and customer relationship management.
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  • Laureate International Universities
    Executive Director Crm & Database Marketing
    Laureate International Universities May 2015 - Dec 2017
    Miami, Florida, Us
    Led Agile team with $4.5MM P&L to develop and optimize digital marketing capabilities & data for 40-person marketing team. Product owner for the Salesforce/Marketo marketing and content stack to increase database lead reactivation by 60% and conversion rates by 50%.• Product owner for the Salesforce/Marketo marketing and content stack, driving a 60% increase in database lead reactivation and a 48% improvement in conversion rates through data-driven marketing strategies.• Implemented Salesforce and Marketo for 8 international brands, improving marketing automation, lead management, and customer engagement processes across global online universities.• Managed content workflow optimization, increasing output by 15% through improved processes and cross-functional collaboration within the marketing operations team.• Spearheaded the development and execution of omnichannel marketing strategies, leading to improved lead generation, retention, and customer engagement across 10 global online universities.
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  • Metlife
    Director Customer Relationship Management
    Metlife Apr 2013 - Jun 2015
    New York, Ny, Us
    Managed email, sms, direct mail, and phone channel engagement to generate $10MM in new premiums while retaining $3MM and earning the top NPS score in all MetLife USA. Also launched Affiliate ABM program to increase repurchase by 25%.• Managed cross-channel engagement across email, SMS, direct mail, and phone, generating $7MM in premiums through personalized marketing strategies and data-driven customer engagement campaigns.• Retained $3MM in annual premiums by developing targeted retention strategies that increased customer satisfaction and earned the top NPS score in MetLife USA.• Launched a cross-channel Affiliate ABM program, resulting in a 30% increase in repurchase rates by optimizing personalized outreach and leveraging data analytics to target key customer segments.• Implemented CRM and marketing automation systems, improving customer engagement, retention, and cross-sales across multiple channels and driving a 30% YoY growth in customer retention.• Developed and executed a personalized cross-sell strategy, increasing sales of US cards, insurance, and fee products by 50%, aligning marketing initiatives with customer needs and business goals.
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  • Velti
    Director Of Sales, Financial Services
    Velti Feb 2012 - Mar 2013
    Athens, Gr
    Launched new financial services industry vertical, selling variety of mobile advertising, marketing, SMS, and app development products and services. • Led product development and sales for mobile advertising, acquisition, and loyalty solutions, including the design and launch of a bank loyalty app piloted with a top 4 network credit card.• Developed and implemented dynamic SMS solutions to increase payment collection rates, resulting in $5MM in annual savings for a key client in the financial services sector.• Built strategic partnerships and collaborated with internal and external stakeholders to deliver tailored mobile marketing solutions that aligned with client needs and market trends.• Played a key role in the mobile marketing strategy for the financial services vertical, delivering innovative mobile solutions to drive customer acquisition and retention.
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  • American Express
    Director Of Relationship Care, Global Consumer Card Sales, Retention, Capabilities And Strategy
    American Express Nov 2007 - Feb 2012
    New York, Ny, Us
    Led global team to transform customer engagement, sales & retention for 7K agents in 24 countries, delivering a home-grown CRM, offers, rep performance scorecards, training and coaching. Increased global NPS by 5%, fee product cross sells by 50%, and OPEN category spend by 5%.• Led program to update performance policies, tracking and rewards for 7,000 agents in 24 countries.• Increased global NPS by 5%, driving customer satisfaction and improving overall engagement across multiple regions.• Boosted fee product cross-sells by 50% and increased OPEN category spend by 5% through targeted cross-sell strategies and enhanced customer interactions.• Spearheaded the design and launch of the Relationship Care Servicing program in 23 markets, improving customer retention and agent performance through data-driven coaching and training initiatives.• Managed marketing operations across multiple channels, aligning global retention strategies to increase sales of US cards, insurance, and fee-based products.
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  • American Express
    Director Of Service Network Reengineering: Strategy, Reengineering, And Partner Management
    American Express Aug 2004 - Oct 2007
    New York, Ny, Us
    Managed a 10-person strategy and Six Sigma reengineering team, focused on cost reduction and revenue improvement across global service operations.• Led the Platinum and Centurion premium servicing strategy, improving customer retention by 8%, increasing NPS by 700bps, and generating $1.5MM in additional sales.• Increased call center cross-sell revenue by $24MM through optimized call strategies and targeted customer engagement initiatives.• Co-managed a $50MM servicing capability investment budget, improving ROI by 7% through strategic investment in customer service technology and operational improvements.• Directed cross-functional teams to integrate travel, concierge, and dispute resolution services, improving operational efficiency and enhancing the overall customer experience for premium cardholders.
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  • Broadlane
    Vp Strategic Sourcing
    Broadlane Apr 2003 - Feb 2004
    Dallas, Us
    Established new sourcing categories and contracts for major hospital chain reducing $7MM reduction in costs on $35MM base. Led 5-person team to implement 8 new suppliers across 22 hospitals in 7 states.
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  • The Pacesetter Group
    Consultant
    The Pacesetter Group Feb 2001 - Dec 2002
    Us
    Managed project office for a 30-person project to establish a quality system for a $300 million drug manufacturer, resulting in the removal of an FDA warning letter. Also led assessment and restructuring of a multi-location purchasing group into single-site shared-service model, increasing transaction capacity by 15%.
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  • The Mitchell Madison Group/ Marchfirst
    Strategy Associate
    The Mitchell Madison Group/ Marchfirst Jul 1999 - Jan 2001
    Led strategic business model and sourcing projects, including designing a value proposition model for HMO/Web joint venture to save $2MM. and saving $45MM commercial print costs through advanced RFP.
  • Cargill, Inc.
    Coffee Sales And Procurement Agent
    Cargill, Inc. Jul 1996 - Jun 1997
    Wayzata, Minnesota, Us
    ·Conducted product pricing, hedging, foreign and in-market selling for a $1.6 million division.
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  • Peace Corps
    Small Business Volunteer
    Peace Corps Aug 1993 - Jan 1996
    Washington, District Of Columbia, Us
    - Organized and led income generation & micro-lending in 3 languages for 60 locals.- Trained bookkeeping and accounting skills to 16 local merchants and artisans.
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Derek Martin Skills

Crm Strategy Business Development Strategic Planning Customer Experience Vendor Management Customer Retention Analysis Outsourcing Strategic Partnerships Sales Call Centers Team Building Business Planning Digital Strategy Process Improvement Six Sigma B2b Product Management Mobile Marketing Call Center Mobile Devices Project Management Segmentation Analytics Multi Channel Marketing Customer Engagement Product Development Integrated Marketing Lead Generation Partner Management Cost Management Salesforce.com Training Marketo Leadership Management Selling Customer Service Financial Services Cross Functional Team Leadership Bpo Negotiation Mergers And Acquisitions Customer Satisfaction Sms Customer Acquisition Business To Business Customer Relationship Management Digital Marketing Marketing Marketing Strategy Content Marketing Email Marketing Search Engine Optimization Web Analytics Agile Methodologies Google Analytics Digital Transformation Customer Journeys Online Marketing Statistics

Derek Martin Education Details

  • University Of Michigan
    University Of Michigan
    Strategy
  • Skidmore College
    Skidmore College
    History
  • Rye Country Day School
    Rye Country Day School

Frequently Asked Questions about Derek Martin

What company does Derek Martin work for?

Derek Martin works for Perform Solutions Llc

What is Derek Martin's role at the current company?

Derek Martin's current role is Digital. Marketing, Technology, and Operations Executive.

What is Derek Martin's email address?

Derek Martin's email address is dm****@****ism.com

What is Derek Martin's direct phone number?

Derek Martin's direct phone number is +190834*****

What schools did Derek Martin attend?

Derek Martin attended University Of Michigan, Skidmore College, Rye Country Day School.

What are some of Derek Martin's interests?

Derek Martin has interest in Arts And Culture.

What skills is Derek Martin known for?

Derek Martin has skills like Crm, Strategy, Business Development, Strategic Planning, Customer Experience, Vendor Management, Customer Retention, Analysis, Outsourcing, Strategic Partnerships, Sales, Call Centers.

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