Derek Francois Email & Phone Number

Denver, Co, Us

-Support efforts to optimize the performance of the Direct to Consumer channels by testing and synthesizing key learnings around prospecting, targeting, and frequency-Partner with peers across marketing to design and launch new marketing strategies to help improve the efficiency and effectiveness of the campaigns-Perform analysis of various marketing tactics and share key learnings with stakeholders to help inform strategic direction-Conduct on-going business performance reporting… Show more -Support efforts to optimize the performance of the Direct to Consumer channels by testing and synthesizing key learnings around prospecting, targeting, and frequency-Partner with peers across marketing to design and launch new marketing strategies to help improve the efficiency and effectiveness of the campaigns-Perform analysis of various marketing tactics and share key learnings with stakeholders to help inform strategic direction-Conduct on-going business performance reporting including budgeting and forecasting-Support efforts to diversify our acquisitions channels and build a balanced multi-channel marketing engine Show less

Greater Denver Area

-Manage Senior Health customer marketing programs-Lead a cross-functional team (marketing, legal, compliance, brand) to ensure creative materials meet internal compliance and external regulatory requirements-Executed the development of a competitive analysis for the first time for the Medicare Supplement product, which aided management in the development of the 2016 business plan-Initiated and implemented a process improvement strategy with an external call center which identified… Show more -Manage Senior Health customer marketing programs-Lead a cross-functional team (marketing, legal, compliance, brand) to ensure creative materials meet internal compliance and external regulatory requirements-Executed the development of a competitive analysis for the first time for the Medicare Supplement product, which aided management in the development of the 2016 business plan-Initiated and implemented a process improvement strategy with an external call center which identified and corrected the attribution of over $1 million in sales, allowing for more accurate analysis of marketing campaigns-Work with a team of Account Managers on new creative development, market research projects, business planning, and strategy Show less

Greater Omaha Area

Omaha, Ne

Lincoln, Nebraska Area

-Managed a team of 26 employees, including the Assistant Golf Professional, outside services and golf shop personnel, which required recruiting, employee development, and workforce management-Developed marketing materials for tournaments, clinics and events at Wilderness Ridge, including content development for the golf course's social media channels, resulting in improved viewership by over 700%-Led cross-functional teams (golf, food and beverage, maintenance, administration) in order… Show more -Managed a team of 26 employees, including the Assistant Golf Professional, outside services and golf shop personnel, which required recruiting, employee development, and workforce management-Developed marketing materials for tournaments, clinics and events at Wilderness Ridge, including content development for the golf course's social media channels, resulting in improved viewership by over 700%-Led cross-functional teams (golf, food and beverage, maintenance, administration) in order to plan, budget and run corporate events, which generated over $100,000 in revenue for the golf course-Created and managed the budget for Wilderness Ridge Golf Club's Member-Guest Golf Tournament which generated over $5,000 in revenue-Implemented a product selection process for merchandise displays throughout the golf shop, which accounted for 50-65% of golf shop revenue-Instructed hundreds of golfers through private lessons and clines Show less

Lincoln, Ne

-Coordinated registration and participation of over 600 junior golfers-Assisted the Executive Director of the Nebraska Golf Association with tournament setup and administration-Updated Nebraska Junior Golf Tour website, NJGT.org and provided content for the Junior Golf section of the NGA Newsletter

Parker, Co

Cheyenne, Wyoming