Derek Genereaux, M.S. Imc Email & Phone Number

New York, New York, United States

Birmingham, Mi

Primary lead contact for senior level clients for all communication regarding the development, execution, implementation, and optimization of ongoing seasonal campaignsOwn and oversee the day-to-day work streams from the briefing stage to going live for all campaigns, ensuring timely execution of all advertising and promotional materialsCoordinate and lead creative productions capturing TV, digital, and print contentSchedule and lead all internal and client meetings, including status, work sessions, and creative reviewsFacilitate working sessions between the agency and client to development campaign go-to-market plans as well as mid-campaign adjustments to optimize consumer reachDeveloped a deep understanding of client’s business, competitive landscape and future needsSeen as the go-to source for all account related questions and needs for the internal team and agency partners Established, maintain, and own strong working relationships with clients, agency partners, and third party vendorsDesigned and maintain weekly status documents by collaborating with agency partners from across the United StatesReview all campaign financials on a monthly basis for accuracy in costs, alignment with projections, and to ensure agency profitabilityEncourage a fun team environment while mentoring junior level team members and emphasizing the urgency and need of timely work Continuously researched and identified current marketing trends, competitive materials, and platforms for new business and optimization opportunities for the clientFrequently collaborate and partner with the strategy and creative team leads to provide the most accurate materials for each of the the client's requestsLeveraged previous campaign learnings, market research statistics, and analytics to develop action plans and creative strategies future promotional marketing campaigns

Troy, Mi

Spearheaded the year-long execution of $1.4 million-dollar redesign and revamping of the client's website and mobile experience, the first major update in over 9 yearsResults show organic search traffic has increased of over 64% since the launch of the redesigned websiteRedesign focus was to develop the site to be responsive in nature and content manageableOrchestrated an 8-day digital content shoot capturing TV footage, Digital creative materials, and Print materials in New York, NYTesting results show the work captured received the highest preforming creative scores in our client's 146-year history. 100% long term equity and 96% short term salesManaged the monthly creation, execution, and deployment of the client's social posts, OLA, OLV, and CRM unitsExecuted creative kickoff meetings to provide guidance and direction to inform the team on the details of the latest assignmentsAgency's point of contact for all client and partner related communication which lead to fruitful ongoing relationships with clients in Appleton, Wisconsin as well as agency partners in multiple cities

Dearborn, Michigan

Agency point of contact for all client related communication and engagementLead weekly global client status meetings for Middle East, Caribbean & Central America, Sub-Saharan Africa, Asia Pacific and South KoreaManaged all project creative and production meetings as well as maintain project timelinesOverseeing of client budgets and managing campaign costs including purchase orders, estimates and invoicing on projectsCreated project briefs, project timelines, and weekly status reports for all department related activities

Warren, Michigan

Managed, coordinated, and approved the development of advertising and promotional materials including television spots, print pieces, digital banners, and out of home materials on time and on budget for nationally recognized clientsResponsible for producing creative briefs, creating and managing project timelines, as well as reviewing and approving all creative materialsConducted and led creative kick-off meetings by bringing all essential team members together to discuss the clients needs as well as to provide the necessary next stepsReported directly to the Account Director as well as effectively collaborating with various senior management positions on a daily basis

Troy, Michigan

Effectively produced and managed a nationwide Groupon.com special which sold over $127,000 of product in four daysFormed and maintained strong partnerships with the University of Michigan, the Detroit Red Wings, CBS Radio, SMZ Marketing, Rocket Science Marketing, and Amazing Pet ExposManaged budgets and provided guidance and growth opportunities for all corporate locations as well as franchisees by updating the Marketing department and individual store owners weekly regarding the latest trends in mediaCreated the first nationwide television advertising campaign since the 1970’s

Bachelor Of Arts, Mass Communication

Specialization in Mass Communications. Secondary studies in Psychology.

Master Of Science (M.S.), Integrated Marketing Communications

Bachelor Of Arts (B.A.), Film