Derek Cheng Email and Phone Number
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Derek Cheng personal email
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Derek has 12 years’ experience in technology, Internet and e-commerce sectors globally. He specializes in sales, growth, go-to-market strategy, and business development. Prior to Shopee, he worked at TikTok, BCG and Amazon. He holds an MBA from Harvard Business School and passed all three levels of CFA exams.
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Head Of Seller Management TeamShopee Nov 2024 - PresentShanghai, China -
Head Of Fmcg Cluster & Seller Project ManagementShopee Jun 2021 - Nov 2024Shanghai, ChinaManaged 4 teams with ~200 staff, including FMCG Cluster, Chinese Local Seller Management, LATAM Markets & Seller Project Management • FMCG Cluster: managed cross-border FMCG cluster, including 5 categories- Beauty, Health, Mom & Baby, Toys, Food & Beverage; acquired, incubated, and managed the FMCG sellers• LATAM Market PIC: managed the cross-border business for Brazil, Mexico, Columbia & Chile • CN Local Seller Management: managed the Chinese Local Sellers across Southeast Asia Regions, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore for all four clusters (Electronics, Lifestyle, FMCG, Fashion)• Seller Project Management: led central platform, including growth and competitive strategy, seller programs, and new initiatives
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Tiktok Strategy DirectorTiktok Mar 2020 - Jun 2021Beijing, China• Developed international strategy for TikTok across different regions, including GTM and competitor analysis of short-video, long-videos and live-streaming• Helped launch big bets for TikTok, including live-streaming, e-commerce and social globally across different regions • Led multiple projects with 100+ stakeholders to improve org efficiency and collaboration • Recruited and helped build-up the strategy team across US, India, Europe and China -
Project Leader / ConsultantBoston Consulting Group (Bcg) Jul 2018 - Mar 2020Seattle, Washington, United StatesLaunching new businesses/ start-ups• Developed a GTM and funding strategy for a smart home device start-up• Developed a China entry strategy for a leading social discovery/networking App• Incubated a digital health start-up focusing on remote monitoring algorithm with BCG Digital Ventures; developed VC funding strategies, conducted business development and negotiations for the venture• Developed a retail leasing platform for an auto player• Developed a portfolio strategy and GTM plan for an Asian Insurtech Start-up (GI insurance)Large-scale transformation/ digitalization• Designed a digital customer journey and an auto finance ecosystem for a leading Chinese bank• Developed a cutting-edge open banking strategy for the capital market department for a leading Chinese bank• Assisted a global software company in digitalizing of its planning process• Designed a turnaround strategy for an Asian telco company with 10M subscribers, focusing on new business design and B2B strategy -
Senior Product Manager - Mba InternAmazon Jun 2017 - Aug 2017Greater Seattle Area• Launched an improved algorithm in Sponsored Products, “Customers Also Bought” feature and Headline Search Ads to demote low-quality products in search rank to improve customer experience -
Summer Investment AssociateZhenfund Venture Capital Jul 2016 - Aug 2016Beijing City, ChinaZhenFund is a seed fund founded by former entrepreneurs and Sequoia Capital China. ZhenFund now has a network of over 600 portfolio companies, including over 10 unicorns based in China.• Evaluated Angel and Series-A investments in technology, including internet, e-commerce, consumer and O2O• Screened 30+ deals and invested USD $1M in an e-commerce start-up -
Senior AssociateThe Boston Consulting Group Aug 2013 - Jul 2016Shanghai/TaipeiTech/Fintech• Developed new business for a Chinese discount e-commerce retailer with USD $~15B annual GMV, designed innovative internet finance platform to target women with its unique e-commerce clientele and evaluated cloud computing solutions• Built semiconductor strategy for a global tech conglomerate with USD$~300B sales• Established fintech platform for China’s #1 household appliance conglomerate• Built an internet finance bank from scratch; led retail banking, capital market strategy and financial modeling module• Helped Taiwan’s biggest operator (10M subscribers) to launch 4G telecom service; provided strategies for value-added services (e-commerce, mobile payments)Consumer• Redesigned brand for a global luxury spirit company with USD $9B sales through 34 consumer research studies in 9 citiesFinancial services• Developed 5-year strategy for 2 leading Chinese banks; led retail banking module and capital market module
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Corporate Finance AssociateTsmc Sep 2012 - Jun 2013Hsinchu County/City, Taiwan• Analyzed global technology and semiconductor industry• Conducted benchmarking and M&A analysis for senior mgmt.• Evaluated optimal capital structure for the ~USD $120B market cap company -
Business Analyst InternGoldman Sachs Feb 2011 - May 2011Taipei City, TaiwanCovered technology sector of 13 companies to write analyst reports -
Hedge Fund Research InternClairvoyance Capital Management Aug 2010 - Jan 2011Conducted analysis on Chinese and Taiwanese stock to help make portfolio investment decisions -
Strategy And Marketing InternL'Oreal Jul 2009 - Aug 2009Developed service protocols/long-term SOP flow for Kerastase brand in 250 salons; assisted in product-launch strategy for a new franchise, Age Premium
Derek Cheng Skills
Derek Cheng Education Details
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Business Administration And Management, General -
Business Management -
Gpa 3.83/4.0 -
Business Management
Frequently Asked Questions about Derek Cheng
What company does Derek Cheng work for?
Derek Cheng works for Shopee
What is Derek Cheng's role at the current company?
Derek Cheng's current role is Shopee | TikTok | BCG | Harvard MBA.
What is Derek Cheng's email address?
Derek Cheng's email address is b9****@****.edu.tw
What is Derek Cheng's direct phone number?
Derek Cheng's direct phone number is 170232*****
What schools did Derek Cheng attend?
Derek Cheng attended Harvard Business School, University Of California, Berkeley, Haas School Of Business, National Taiwan University, University Of Groningen.
What skills is Derek Cheng known for?
Derek Cheng has skills like Financial Modeling, Corporate Finance, Business Strategy, Setting Up New Businesses, Investment Banking, Go To Market Strategy, Business Development, Product Management, Venture Capital.
Who are Derek Cheng's colleagues?
Derek Cheng's colleagues are Jennifer Lu, Vionisa Retmalita, Keerthana Bala, Hendy Wijaya, Hoàn Quách, Sherly Marcia, Nayla Husna.
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