Derek Cheng Email & Phone Number

Shanghai, China

Shanghai, China

Managed 4 teams with ~200 staff, including FMCG Cluster, Chinese Local Seller Management, LATAM Markets & Seller Project Management • FMCG Cluster: managed cross-border FMCG cluster, including 5 categories- Beauty, Health, Mom & Baby, Toys, Food & Beverage; acquired, incubated, and managed the FMCG sellers• LATAM Market PIC: managed the cross-border business for Brazil, Mexico, Columbia & Chile • CN Local Seller Management: managed the Chinese Local Sellers across Southeast Asia Regions, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore for all four clusters (Electronics, Lifestyle, FMCG, Fashion)• Seller Project Management: led central platform, including growth and competitive strategy, seller programs, and new initiatives

Beijing, China

• Developed international strategy for TikTok across different regions, including GTM and competitor analysis of short-video, long-videos and live-streaming• Helped launch big bets for TikTok, including live-streaming, e-commerce and social globally across different regions • Led multiple projects with 100+ stakeholders to improve org efficiency and collaboration • Recruited and helped build-up the strategy team across US, India, Europe and China

Seattle, Washington, United States

Launching new businesses/ start-ups• Developed a GTM and funding strategy for a smart home device start-up• Developed a China entry strategy for a leading social discovery/networking App• Incubated a digital health start-up focusing on remote monitoring algorithm with BCG Digital Ventures; developed VC funding strategies, conducted business development and negotiations for the venture• Developed a retail leasing platform for an auto player• Developed a portfolio strategy and GTM plan for an Asian Insurtech Start-up (GI insurance)Large-scale transformation/ digitalization• Designed a digital customer journey and an auto finance ecosystem for a leading Chinese bank• Developed a cutting-edge open banking strategy for the capital market department for a leading Chinese bank• Assisted a global software company in digitalizing of its planning process• Designed a turnaround strategy for an Asian telco company with 10M subscribers, focusing on new business design and B2B strategy

Greater Seattle Area

• Launched an improved algorithm in Sponsored Products, “Customers Also Bought” feature and Headline Search Ads to demote low-quality products in search rank to improve customer experience

Beijing City, China

ZhenFund is a seed fund founded by former entrepreneurs and Sequoia Capital China. ZhenFund now has a network of over 600 portfolio companies, including over 10 unicorns based in China.• Evaluated Angel and Series-A investments in technology, including internet, e-commerce, consumer and O2O• Screened 30+ deals and invested USD $1M in an e-commerce start-up

Shanghai/Taipei

Tech/Fintech• Developed new business for a Chinese discount e-commerce retailer with USD $~15B annual GMV, designed innovative internet finance platform to target women with its unique e-commerce clientele and evaluated cloud computing solutions• Built semiconductor strategy for a global tech conglomerate with USD$~300B sales• Established fintech platform for China’s #1 household appliance conglomerate• Built an internet finance bank from scratch; led retail banking, capital market strategy and financial modeling module• Helped Taiwan’s biggest operator (10M subscribers) to launch 4G telecom service; provided strategies for value-added services (e-commerce, mobile payments)Consumer• Redesigned brand for a global luxury spirit company with USD $9B sales through 34 consumer research studies in 9 citiesFinancial services• Developed 5-year strategy for 2 leading Chinese banks; led retail banking module and capital market module

Hsinchu County/City, Taiwan

• Analyzed global technology and semiconductor industry• Conducted benchmarking and M&A analysis for senior mgmt.• Evaluated optimal capital structure for the ~USD $120B market cap company

Taipei City, Taiwan

Covered technology sector of 13 companies to write analyst reports

Conducted analysis on Chinese and Taiwanese stock to help make portfolio investment decisions

Developed service protocols/long-term SOP flow for Kerastase brand in 250 salons; assisted in product-launch strategy for a new franchise, Age Premium

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: member of the Tech Club, Entertainment/Media Club, Finance Club, and Greater China Club• Courses: Launching Tech.

Summer Sessions, Business Management

Bachelor Of Business Administration (Bba), Finance, Gpa 3.83/4.0

Activities and Societies: • Design thinking, Art Festival, Model United Nations• President, Art Festival (largest annual event.

Exchange Student, Business Management

Led a multinational team of five members, won championship against 50 other teams in the L'OREAL Brandstorm marketing competition.