Derek Hoy Email and Phone Number

Hired to build and lead transformational growth initiative to explore new markets, customers, channels, solutions and business models through hypothesis-driven experimentation, iterative product releases, and validated learning. Cultivated and prioritized business opportunities through market research, empathetic customer interviews, journey mapping and qualitative research. Developed and directed an operational framework and scorecard to prioritize weekly Learning Sprints conducting hundreds of experiments to validate riskiest assumptions of business cases. Synthesized results and rallied executive team toward Minimum Viable Product (MVP) launch.● Navigated ambiguity, built team, user group, established goals, KPIs and methodology to establish company competency while training leadership on best practices in product management, customer research, UX, Jobs to be Done, and Lean Startup.● Incubated and tested three new business models (workshops, ecommerce, and online learning) with startup-like autonomy and a relentless focus on customer needs, a detailed analysis of industry trends and competitive landscape, followed with iterative, lean solutions.● Launched a world class online learning platform (Kreg Academy) with NPS of 70 in four months by leading a cross-functional team with a boot-strapping attitude, managing all aspects of development and launch.● Delivered phased inorganic growth strategy to achieve CAGR goals by collaborating with product management, evaluating portfolio gaps and identifying M&A targets with projected budgets to deliver a holistic product offering over a five-year period.● Delivered over a dozen foundational portfolio views to better understand the business through product roadmaps, performance, risks, opportunities, prioritization, resource allocation and budget to empower leadership with informed decision making.

Delivered and supported 20+ "Go" and "Plus" mobile apps that simplified a traditionally complex and low-tech equipment setup process resulting in time savings and a best-in-class user experience for hundreds of thousands of growers. ● Built a reputation as a reliable mobile app service center for seven business units by synthesizing feature requests, customer needs, writing requirements, prioritizing a backlog, and executing the roadmap while cultivating vendor partnerships and leading 2-4 scrum teams to deliver on time and budget. ● Championed a common app framework, codebase, and content management platform to consolidate development efforts and accelerate department bandwidth while creating a seamless user experience by assimilating stakeholder needs and driving consensus on platform requirements.

Generated Real-Time Management roadmap identifying customer needs, prioritizing opportunities, and authoring charters delivering Data Sync, Wireless Data Transfer, Remote Display Access, and apps Operations Center Mobile and MyAnalyzer. Delivered desired customer outcomes by rapidly developing/testing prototypes to validate UX and value prop while managing a lead user group.● Advanced John Deere's market lead in innovative technology solutions by delivering industry first Operations Center Mobile app that generated unprecedented value distilling a paralyzing amount of real-time data into hyper focused actionable insights solving critical real-world use cases for hundreds of thousands of remote growers and managers. ● Set high standard of excellence in the industry with a 4.6 rating in the app store by executing a roadmap leveraging streaming and cloud technology delivering first in class solutions for growers to remotely monitor field progress, machine health, location, job quality in addition to remotely adjusting settings—eventually becoming the platform for the fully autonomous tractor.

● Cooler Cannon—Managed and developed patented remote controlled can tossing cooler.● Featured on Tonight Show with Jay Leno, Rachael Ray, CMT, ESPN and Invention Hunters.● Shark Tank finalist (cut before filming).● 30M+ views on Facebook.● BizKids4Hire—Peer to peer marketplace connecting homeowners to local kids for simple jobs.● Startup Mentoring—Tech Stars, West Des Moines Business Incubator, Waukee APEX, Ankeny Orbis, UMKC.

Orchestrated 65% growth over product lifecycles for a $100M portfolio consisting of displays, autopilots, radars, sonar, media devices, handhelds, apps and watches, while conducting market research, competitive analysis, lifecycle management, positioning, pricing, messaging and go-to-market plans. Drove roadmaps and supporting product proposals defining features, requirements and priorities guiding cross-functional hardware and software teams through development.● Championed a 5yr growth strategy, and roadmap directing 10+ new product proposals worth $350M lifecycle revenue earning seven industry awards for innovation, setting up a seven-year run (and counting) as marine electronics manufacture of the year.● Disrupted the large boat market by launching first in class glass cockpit displays leveraging two strategic partnerships (Volvo-Penta & BEP/CZone) to provide seamless engine and digital switching integration. ● Pioneered innovative sustainable advantages by strategically leveraging Garmin's unique strengths in consumer product technologies in combination with a deep understanding of the holistic customer experience to deliver solutions that solved customer problems in ways our competitors could not touch.● Conceived, proposed, and delivered the marine industry’s first, award winning smart watch (Quatix) by focusing on mobility use cases leveraging wireless technologies to solve customer problems in synergistic ways previously unimagined.

Managed business development, integration and delivery of GPS products for strategic marine OEM/ODM partners.• Managed projects with OEM/ODM partners for Volvo, Weatherdock, Kanematsu, and Kenwood• Generated ODM product development proposals and quotes for strategic alliances• Developed feasibility studies, schedules, resource allotment and risk analysis• Led cross functional teams though product development with frequent partner engagement

Implemented 60 product enhancements projects and model year changes on time and under budget by leading cross-functional teams, identifying customer needs and and prioritizing resources.

Delivered 10+ electrical designs, while modernizing documentation and training engineers and dealers on best practices.

Designed and tested electrical control systems for off-highway equipment.