- Developed and activated brand marketing, advertising and public relations initiatives for a global agricultural and beverage ingredients manufacturer.- Handled all day-to-day account management responsibilities.- Develop web content across multiple sites.- Led on all brand development and brand-positioning strategies as it relates to new product launches, business development opportunities, and tradeshow outreach.- Worked with in-house graphic design team on all marketing and advertising creative.- Developed creative and managed all trade-advertising relationships. - Created and managed annual marketing budgets for clients.- Developed all advertising and web copy for external communications outreach.

- Developed and executed successful strategic national marketing platforms for country’s largest colleges and universities.- Developed and grew new revenue streams/partner opportunities for the department via management of the College Vault program.- Communicated with clients and licensees and on all external marketing initiatives. - Created successful retail marketing strategies and promotions to increase brand awareness/sell-through at retail.- Worked to develop retail-marketing initiatives for national retailers highlight their assortment of collegiate merchandise.- Managed agencies, on-campus multi-media rights holders, and developed multiple presentation tools.- Led development and brand positioning as well as management of advertising expenditures, public and media relations, Internet services and creative program development.- Reported to Vice President and Senior Vice President of Marketing.

- Oversaw all aspects of public relations and media relations for CLC and IMG College. - Provided internal and external communications support for all internal departments. - Built strong relationships with key trade, national and local media. - Reported to senior leadership team.

- Managed and implemented public relations and marketing programs for Home Depot NASCAR. - Provided trackside public relations support for Home Depot and Joe Gibbs Racing teams. - Handled all off-sport media pitching and coordinated all media surrounding driver autograph and show car appearances.

- Successfully managed account service and public relations programs for Home Depot NASCAR, Georgia-Pacific, The Marcus Foundation and the Sea Island Company. - Maintained all project management activities, including daily personal client contact, media tracking, and compilation of monthly status reports.