Derek Hyde Email & Phone Number

Fort Lauderdale, Fl

Apple Insurance & Financial Services is a full service insurance agency and leading agency for Blue Cross & Blue Shield throughout the State of Florida. I am working closely with their agents in optimizing their digital leads program as well as managing their internet assets and digital advertising.

Boca Raton, Florida

The leading home and small business security company brought me into the digital marketing team to spearhead their Lifecycle Marketing projects as well as increase existing customer upsells to their Pulse home automation service. Key projects:• Creating 100-day onboarding series of emails for new customers.• Set up the layout and schedule for a monthly customer eNewsletter• Worked with Moveable Ink to incorporate unique experiences within our email templates to increase engagement (e.g. countdown clock for sale expiration)• Researched the Canada Anti-Spam Law (CASL) and recommended implementation for compliance when it takes effect on July 15, 2014.

As the #1 online retailer of vitamins and supplements was expanding their inventory to include food, home and sports nutrition, I was brought in to educate its customer base via email to these new categories as well as increase retention from their one-time buyers. Key projects:• Creating 15-day welcome series initiating new buyers to related categories with incentivization.• Designing an 18-day Lifecycle Marketing Module for non-buyer leads to increase conversions.• Creating 30, 60 & 90-day triggers for those who had not made a purchase would receive anincentivized promotion.• Working with Chinese & Brazilian (Portuguese) translators to modify banners and text for mailerstargeted to customers in those countries.• Managing the full calendar schedule determining which campaigns to launch• Designing dynamic content templates pulling demographic and sales data to target specificcampaigns.• Testing and optimizing all templates for mobile devices.

A leading consumer bankruptcy course provider since 2005, Start Fresh Today had never focused their attention on Internet Marketing and site optimization. Upon my arrival at the company, I hit the ground running putting together the framework and managing a multitude of projects. These included:• Presenting a complete Internet Marketing Plan for the company outlining strategies, implementation, timeline and budget.• Researching and building a comprehensive keyword list for each of their unique audiences.• Optimizing the written content of the site and setting up titles and meta tags.• Managing Google AdWords PPC campaigns. Testing a LinkedIn PPC campaign.• Adding Google Analytics with lead and sales goals and linking it to the AdWords account.• Developing an email marketing system with a series of autoresponders taking new accounts through a 60-day cycle of regular contact.• Writing and formatting all the mailers including the monthly newsletter.• Creating two extensive competitive analysis charts for services and marketing.• Managing the blog, optimizing posts and writing weekly articles.• Setting up email and mail merge templates in SalesForce and assisting sales staff with resources.• Working with a third-party company to oversee the redesign of the website, delivering the new site architecture and mediating the design decision-making process.

My primary role at Integralnet was to manage and maintain our in-house lead databases and then optimally monetize them. I established relationships with the major affiliate marketing networks, selected campaigns and set up email newsletters tailored to general and specific audiences within each database.Working on top email software platforms (StormPost, Lyris, Constant Contact, Message Media), I optimized the newsletters to achieve the lowest possible red flags and maximize inbox delivery. I also made sure we branded a look and combined text and graphics so clicks were not lost.I whitelisted our mailing domains with Yahoo and AOL. Familiar with correct MX record configurations, maintained best use practices dictated by compliance rules such as CAN-SPAM and tracked all campaigns’ statistics and monetization creating Excel spreadsheets and reports.

By creating the PhotoTour, a simple use of still photos and narrative text to tell a story through HTML, I helped build NYCtourist.com to grow into one of the largest independent websites. I was in charge of the site's content as well as implementing many new revenue streams ­ from email newsletter campaigns using MessageMedia software to national ad banner services to local advertisers ­and determining what the best revenue and promotion methods would be. I have worked directly with small local businesses as well as corporate media buyers in order to deliver a successful campaign to all.In June 2001 we developed the e-commerce branch of NYCtourist.com using Storefront.net e-commerce solution. Working with a new team member, I headed our marketing campaign which brought an additional $30,000 per month into the company. I also aided in taking product photos, formatting them for online use and writing product descriptions.

A start-up video production company was looking to make informational programming and looking for a young producer with plenty of ideas and the ability to get them onto the screen. Our budgets did not allow for on-air talent so I used the people and sights of New York City to tell stories. These developed into videos for the Convention & Visitors Bureau and ultimately set forth the NYCtourist.com website.

This television/video production company produced several of the early A&E Biography programs including Bob Hope and Jimmy Stewart. I was responsible for finding and choosing clips and stills, rights acquirements and off-line editing of the entire shows.

photo editing, writing, mail room

Bfa, Film Drama

TV / Film Production & Medieval to Renaissance History

Master Certificate, Internet Marketing

Internet Marketing Masters program

High School