Derek Guthrie Email & Phone Number

Edinburgh, Scotland, United Kingdom

United Kingdom

• Key responsibilities and skills
• Strategic Marketing Planning - I was responsible for all aspects of marketing planning, budgeting and activity across our markets in Europe the USA and China. I developed meaningful KPIs and controls that ensured our.
• Brand Collateral and Campaigns - As marketing manager, I was responsible for the content, creative direction and production of all brand collateral… Show more Key responsibilities and skills
• Brand Collateral and Campaigns - As marketing manager, I was responsible for the content, creative direction and production of all brand collateral, corporate and promotional print, including digital campaigns.
• Digital Channels - I managed the content creation and development of the company’s online and Social Media channels, including the launch of territory-specific web sites in the US, Germany, Japan, China and Hong Kong..
• Exhibition/Events Management - I was responsible for all our trade show exhibition work/event sponsorships in the UK and overseas, coordinating our participation, working with external suppliers, creating show.

Stirling

Fixed-term contract role:Extensive field and desk-based quality and process review.

Glenrothes

• The Tullis Russell Environmental Education (T.R.E.E) Centre is a unique eco-education building and community based charity and conference venue which opened in December 2013.My responsibilities and key skills:
• PROJECT MANAGEMENT, STRATEGIC PLANNING & CREATIVE DIRECTIONAs the Centre’s first manager, I led on all aspects of the Centre’s strategic planning, creative content, eco-exhibits, launch activity and social media. As.
• PROJECT MANAGEMENT, STRATEGIC PLANNING & CREATIVE DIRECTIONAs the Centre’s first manager, I led on all aspects of the Centre’s strategic planning, creative content, eco-exhibits, launch activity and social media. As.
• EXTERNAL AND STAKEHOLDER CONSULTATION / COLLABORATIONI’m a person that easily builds rapport with individuals and groups, identifying synergies and useful partnerships. At T.R.E.E. I was instrumental in proactively.
• EVENT PLANNING AND EXECUTIONI was responsible for the Centre's VIP launch opening in December 2013 and the development and delivery of its community and commercial events programme. I was the key liaison person working.
• MARKETING & MEDIA RELATIONSGetting noticed was extremely important to our early success. I delivered a multi-platform marketing campaign including PR, business events, outbound telesales and the creation of promotional.

Glenrothes, Fife

• Tullis Russell - Premium Paper and Board division - An employee-owned company whose premium graphical and packaging products were sold all over the world and used by many of the biggest global brands.My.
• BRAND MARKETING AND PRINT MANAGEMENTPassionate about marketing, print production, design and photography, I was responsible for managing the content, design and production of all promotional print and integrated.
• BRAND MARKETING AND PRINT MANAGEMENTPassionate about marketing, print production, design and photography, I was responsible for managing the content, design and production of all promotional print and integrated.
• BUILDING PARTNERSHIPSMy naturaI way of working is to build close partnerships with suppliers and get the very best out of each relationship, building on experience project by project. This approach combined with the.
• MEDIA RELATIONSI was responsible for developing our relationships with both trade and local press. Often acting as spokesperson, I managed and coordinated media responses, news releases, case studies and insight.
• EXHIBITION / EVENT MANAGEMENTI was responsible for all our trade show exhibition work, planning and coordinating our participation in more than a dozen overseas events, working with external suppliers, creating show.

Cim Diploma In Professional Marketing, Digital Strategy, Edinburgh College

Business Studies, Sncbs

Business studies - Scottish Law - Accounts - IT - Economics

Education record