Derek J. Lann Email & Phone Number

Cleveland, Oh, Us

Alliance, Ohio, United States

* Develop and manage Marketing/Customer Service KPIs to track performance and drive improvement initiatives* Manage team of twenty proficient customer service associates and four expert marketing professionals* Streamline communication with internal sales teams and external manufacturing representatives to optimize sales activities* Conduct regular market, competitor, and consumer research to inform strategic decisions and drive marketing KPI growth* Manage $1.3 MM annual marketing budget* Negotiate advertising contracts and shift focus to digital platforms, reducing advertising spend by 37% year over year* Enhance Customer Experience and SEO for company website, achieving a 45% improvement in traffic and usability* Implement AI best practices to enhance efficiency and effectiveness of marketing and customer service communications and workflows* Drive customer engagement through effective B2B/B2C communications, promotional campaigns, and programs* Monitor brand and product performance on digital platforms for accurate data, content delivery, and customer support* Spearhead optimized promotional strategies across multiple brand and product categories, boosting awareness, participation, and sales growth* Manage Retail Point of Purchase and in-store marketing strategies focused on enhancing customer education to drive purchase decisions* Managed trade shows directly, optimizing attendance and elevating brand awareness within budget constraints* Lead SKU rationalization efforts resulting in a 24% reduction of low-turnover products while achieving 11% savings on raw materials and unused inventory* Subject Matter Expert driving workflow best practices for new ERP implementation* Enhance operational efficiency and customer satisfaction through streamlined order processing* Implemented a Customer Service Order tracking system, reducing errors by 69% month over month

Akron, Ohio, United States

* Lead and supervised a team of Area Managers and over seven hundred hourly associates in outbound/inbound operations* Strategic planning and forecasting, appraised performance, rewarded & disciplined employees, resolved problems, and addressed staffing needs* Mentored, trained, and developed teammates for career progression and learning* Developed and shared best practices across the shifts and the network* Planned, organized, directed, and ran optimum day-to-day operations to exceed customers’ expectations and facility goals* Increased production, asset capacity, and flexibility while minimizing unnecessary costs* Implemented processes and procedures in alignment with strategic initiatives and provided a clear sense of direction and focus* Monitored operations and triggered corrective actions* Collected and analyzed data to find places of waste or overspend and create action plans to improve* Developed systems and processes that tracked and optimized productivity and standards, metrics, and performance targets to ensure effective return on assets* Responsible for the overall safety, quality & performance, and associate experience of the shift* Accountable for surpassing operational goals, leading shifts that achieved volume, rate, and safety facility records

8157 Bavaria Drive E. Macedonia, Oh 44056

* Managed all facets of business operations, including financial tracking, inventory coordination, and social media marketing* Drove company branding efforts through implementation of media and advertising initiatives in order to increase market presence and brand recognition* Initiated operational improvements using lean methodologies to drive efficiency and reduce costs* Developed and implements new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives* Fostered new business through participation in trade shows and initiating communications with prospective clients* Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement, and revenue stream development

Canton, Ohio

* Launched sign division and eliminated outsourced vendor, for a savings of over $130,000 annually* Used effective data analysis and sales strategies to increase profitability and develop systems and marketing plans for 72 sales agents* Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns* Strengthened marketing programs to capture new business and take advantage of changing trends in real estate* Devised and led plans to monetize dormant leads and increase revenue* Enhanced online presence in order to drive sales and increase the visibility of the brokerage

* Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors* Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns* Managed marketing development funds and maintained spending plans of $250,000 annually* Developed and implemented favorable pricing structures balancing firm objectives against customer targets* Built brand awareness and generated leads while managing internal and external marketing campaigns and programs* Leveraged industry trends and competitive analysis to improve customer relationship building

* Aligned customer business strategies with actionable marketing and sales processes to increase sales*Created repeatable sales and marketing plans and processes with largest corporate accounts in Janitorial Supplies industry such as; Staples, Grainger, Bunzl, xpedx, and LagasseSweet* Executed strategic plans and established metrics using sales data, ROI analysis, and scorecards to monitor progress of marketing and promotional activities leading to increase in sales, product knowledge, and sales force alignment* Implemented corporate events, meetings and internal / external training programs for over 200+ attendees while managing event budgets in excess of $100,000* Served as content and strategy developer / owner for secure personalized sales portal serving over 12,000 subscribed sellers across North America used for product information, sales tools, and training* Assisted in creation, analysis and use of Excel-based sales reports and targeted tools using sales data to drive results through category management* Managed marketing development funds and maintained spending plans of over $1.5 MM annually* Participated in industry affiliations, ISSA, customer (Grainger, Staples, LagasseSweet) tradeshow events, and customer national sales meetings to increase brand awareness and product adoption within key channels and customer segments

* Facilitated change management strategies and incorporated functional area infrastructure to support demand planning and supply initiatives* Deployed and assessed strategies for retaining customers and maximizing account servicing opportunities to promote revenue consistency* Leveraged valuable business relationships and skillful negotiations to obtain favorable vendor pricing* Conducted qualitative and quantitative analysis of logistics operations in order to correct inefficiencies and optimize organizational operations* Analyzed metrics and financial data to formulate proactive and reactive plans to maintain profitability and growth

Bachelor Of Business Administration - Bba, Marketing

Education record