Derek Lau

Derek Lau Email and Phone Number

Managing Partner, Co-founder @ Flagship Concept
San Francisco, CA, US
Derek Lau's Location
San Francisco, California, United States, United States
About Derek Lau

Specialized digital consultant dedicated to solving complex business problems for clients of all sizes (including Fortune 500). I strive to help customers solve their most critical business issues through careful planning and analysis with structured project management rigor. Specialties: - SaaS Platform Implementations- Customer Lifecycle Marketing - Tech Stack Audit and Assessments - Tag Management Systems- CMS Management- Project Management- Scrum/Iterative Product Development- Online Product Merchandising & Management- CRM Implementation/Administration (Salesforce)- Business Development- Technical Account Management- UI/UX Design and ImplementationApplications Knowledge:- Business - Salesforce - Marketing - Iterable, Marketo, Hubspot, Mailchimp, - Project Management - Kantata, Smartsheets, Trello, Basecamp, Asana - Product Management - JIRA, Miro, Lucid Charts- Digital Analytics - Google Analytics Premium, Adobe AnalyticsCode Knowledge:- JSON- HTML/CSS- Javascript

Derek Lau's Current Company Details
Flagship Concept

Flagship Concept

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Managing Partner, Co-founder
San Francisco, CA, US
Employees:
1
Derek Lau Work Experience Details
  • Flagship Concept
    Managing Partner, Co-Founder
    Flagship Concept
    San Francisco, Ca, Us
  • Iterable
    Senior Manager, Professional Services
    Iterable May 2022 - Present
    San Francisco, California, Us
    - Managed a team of Implementation and Technical Consultants, providing mentorship and guidance to consistently achieve a 93%+ CSAT response rate.- Led company-wide OKR framework initiatives to enhance pitching, packaging, and selling of PS service offerings, streamlining the pre-to-post sales customer experience.- Collaborated with the sales team to secure $3M+ in upsell opportunities, driving client advocacy and aligning on strategic initiatives to boost revenue. - Implemented standardized project management processes, achieving a 30% reduction in implementation time and a 15% increase in client retention.- Monitored KPIs and metrics to track team performance, resulting in a 15% improvement in project profitability and providing timely insights to senior leadership.
  • Iterable
    Manager, Professional Services
    Iterable May 2020 - May 2022
    San Francisco, California, Us
    - Received 2021 Founder's Club award for top performance and leadership (Customer Success). - Led and mentored a team of implementation consultants, providing guidance, support, and development opportunities to foster a high-performance culture.- Oversaw the successful implementation of the Iterable platform for clients, ensuring adherence to project timelines and client expectations.- Managed client relationships and serve as the primary point of contact for escalations, ensuring timely resolution of issues and proactive communication to maintain client satisfaction tracked through CSAT and NPS scores. - Developed and implemented standardized processes (managed by OKR) and best practices for project management, resource allocation, and client engagement to ensure consistency and efficiency across the team.- Monitored KPIs and metrics to track team performance and client satisfaction, providing regular reporting and insights to senior leadership.
  • Iterable
    Sr. Implementation Consultant (Customer Lifecycle Marketing Strategy & Implementation)
    Iterable Oct 2018 - May 2020
    San Francisco, California, Us
    - Founding member of Iterable's professional services organization.- Orchestrated seamless client onboarding process, facilitating a smooth transition from sales to implementation phase and ensuring alignment with client objectives.- Designed and implemented customized solutions, leveraging advanced configuration and customization capabilities to meet client’s different lifecycle marketing programs. - Advised clients on best practices and optimization strategies to enhance the effectiveness and efficiency of their marketing automation initiatives, driving tangible business results such as increased revenue and conversions. - Developed our comprehensive PS Playbook and knowledge base resources to facilitate knowledge transfer and support ongoing client success and scalability.
  • Cognizant
    Senior Managing Consultant - Digital Strategy
    Cognizant Jul 2018 - Oct 2018
    Teaneck, New Jersey, Us
    - Worked directly with senior enterprise clients (SVP, VP, Sr Director) to define large-scale technical implementation plans including product roadmap development, marketing platform solutions, governance and operating models.- Developed and managed multiple comprehensive project plans, ensuring successful delivery across technical and digital business strategy teams, aligning objectives, and meeting deadlines.- Partnered with business development teams to craft compelling project proposals, leveraging expertise in digital transformation, user-centric design principles, and data analytics to drive new business opportunities.
  • Centric Digital
    Director, Digital Strategy & Client Engagement Manager
    Centric Digital Oct 2017 - Apr 2018
    New York, Ny, Us
    - Managed $1.1M in monthly revenue for the West Coast region, ensuring precise revenue stream tracking and optimal resource allocation to maximize profitability and efficiency.- Led cross-functional teams in executing comprehensive digital transformation strategies, including CMS implementation with Adobe Experience Manager, mobile readiness assessments, Salesforce CRM redeployment, and advanced content management solutions.- Cultivated strong partnerships with senior leadership (Director-level & above) to proactively identify and capitalize on new business opportunities, driving continuous growth and client satisfaction.- Collaborated with the COO to deploy a company-wide resource management process, ensuring consistency and significantly reducing project management efforts across all engagements.- Directed multiple project plans, ensuring timely and successful delivery across technical and digital business strategy teams, meeting client objectives and exceeding expectations.
  • Merkle
    Digital Consultant - Engagement Lead
    Merkle Dec 2016 - Oct 2017
    Columbia, Md, Us
    - Leveraged agile methodologies to lead multiple technical implementation and analyst teams, delivering customized digital analytics solutions for Fortune 500 clients, consistently meeting project goals and deadlines.- Partnered closely with enterprise clients to identify and capitalize on strategic opportunities aligned with their business objectives, resulting in a 200% revenue growth in Bay Area engagements.- Directed a range of data-driven performance marketing projects, including website personalization, multivariate testing, social media campaigns, and demand generation, driving measurable improvements in client KPIs.- Collaborated with customer's engineering, analyst, and sales teams to refine solution implementation processes and enhance internal business operations, leading to increased efficiency and client satisfaction.- Spearheaded initiatives that contributed to significant revenue growth and client retention, demonstrating a keen ability to align technical solutions with business strategies.
  • Pointmarc, A Merkle Company
    Digital Analytics Consultant & Engagement Lead
    Pointmarc, A Merkle Company Jun 2015 - Dec 2016
    - Directed multiple technical and analyst teams in delivering actionable analytics insights for Fortune 500 clients across eCommerce, healthcare, and tech verticals, driving data-informed decision-making.- Oversaw the implementation of advanced data capture solutions using Adobe Analytics, Google Analytics Premium, and SiteCatalyst, integrated via Tag Management Systems (TMS) such as Tealium and Signal, ensuring accurate and comprehensive data collection.- Collaborated with clients to identify and capitalize on customer growth opportunities through A/B testing, personalization strategies, and website performance optimization, leveraging both qualitative and quantitative analysis to enhance user experiences and drive conversions.- Maintained a proven track record of completing all project deliverables on time and within scope, utilizing a variety of project management tools including JIRA, Kanbanize, MS Project, and Workfront to ensure meticulous planning and execution.- Fostered strong cross-functional relationships with engineering, marketing, and sales teams to streamline processes and improve the overall implementation and operational efficiency of analytics solutions.
  • Exxact Corporation
    Account Manager & Sr. Ecommerce Web Manager
    Exxact Corporation Apr 2012 - Jun 2015
    Fremont, Ca, Us
    - Directed all business and operational aspects of Exxact’s B2C eCommerce website, encompassing site management, eCommerce marketing, functionality, user experience, merchandising, business development, forecasting, analytics, and web production.- Established and executed the annual eCommerce division roadmap, surpassing revenue targets annually by implementing strategic eCommerce initiatives. Achieved over $5 million in revenue growth (155%) by analyzing customer buying behavior, translating KPIs into upsell opportunities, and continuously enhancing web UI/UX.- Partnered with engineering, marketing, and B2B sales teams to identify and capitalize on sales opportunities, developing effective merchandising and pricing strategies, optimizing online advertising, and managing product lifecycles.- Managed key B2B customer accounts, delivering highly customized computer servers and workstation hardware solutions, resulting in increased long-term system integration projects and consistent repeat business.- Streamlined eCommerce operations through continuous process improvements, driving operational efficiency and innovation that enhanced customer experience and contributed to sustained revenue growth.
  • Cleantech Group
    Business Development Associate
    Cleantech Group Nov 2011 - Apr 2012
    San Francisco, Ca, Us
    - Exceeded (SaaS) sales goals by 160% qualifying leads, selling annual service subscriptions, and proposing custom advisory projects.- Formulated sales strategies and action plans to align the sales team to proactively identify business requirements for potential customers and simplify sales funnel.- Established high volume (70+) of outbound sales calls daily to C-level executives, investors, and corporate developers for all North American and Canadian territories generating 10+ new client meetings a week.
  • Petersen Dean Inc.
    Materials Control Planner & Vendor Manager
    Petersen Dean Inc. Dec 2009 - Nov 2011
    Fremont, Ca, Us
    - Managed purchasing operations and oversaw procurement for 30% ($4.5M) of total company inventory.- Reduced inventory costs by $500,000 through controlled purchasing and inventory maintenance.- Reviewed requisitions and product specifications to obtain competitive quotations from vendors; evaluate Request for Quotations (RFQs) to develop competitive bid packages.- Monitored and create tracking spreadsheets for major commodities from suppliers; analyze price impact based on monthly usage and reporting.- Researched and evaluated procurement policies and establish contracts for purchasing goods and services.- Constructed cost business models and reports for the CFO to forecast future inventory control to achieve cost reduction goals.

Derek Lau Skills

Project Management Contract Negotiation Salesforce.com Account Management E Commerce Management Marketing Website Development Purchasing Business Analysis E Commerce Seo Business Development Crm Negotiation Inventory Management Leadership New Business Development Procurement Web Design Vendor Budgeting Logistics Microsoft Excel Analytics Analysis Customer Service Agile Project Management Forecasting Competitive Analysis Business Strategy Strategy Adobe Creative Suite Magento Microsoft Dynamics Erp Web Analytics Sales Cold Calling Excel Customer Relations Strategic Planning Pricing Seo Saas Product Management

Derek Lau Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Post-Baccalaureate Certificate In Information Systems And Management (Ism) / Project Management
  • General Assembly
    General Assembly
    Front-End Web Development
  • University Of California, Davis
    University Of California, Davis
    Managerial Economics

Frequently Asked Questions about Derek Lau

What company does Derek Lau work for?

Derek Lau works for Flagship Concept

What is Derek Lau's role at the current company?

Derek Lau's current role is Managing Partner, Co-founder.

What is Derek Lau's email address?

Derek Lau's email address is dl****@****arc.com

What is Derek Lau's direct phone number?

Derek Lau's direct phone number is +151031*****

What schools did Derek Lau attend?

Derek Lau attended University Of California, Berkeley, General Assembly, University Of California, Davis.

What skills is Derek Lau known for?

Derek Lau has skills like Project Management, Contract Negotiation, Salesforce.com, Account Management, E Commerce, Management, Marketing, Website Development, Purchasing, Business Analysis, E Commerce Seo, Business Development.

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