Derek Kober Email & Phone Number

At Fidere.ai, we harness AI to transform customer and employee experiences, creating a foundation for loyalty and sustained business growth. With a team of domain experts in AI, marketing, and CX, we leverage tools like readiness assessments, executive workshops, playbooks, and roadmaps to incorporate AI into your operations seamlessly. Our AI Catalysts consist of a Referral Network and an Expert Network, helping enrich your business and provide a comprehensive, safe ecosystem for AI strategy and execution. Partner with Fidere.ai to navigate the future of AI, turning every strategy into an opportunity for growth and every connection into enduring loyalty.

Atlanta Metropolitan Area, Us

The CMO Collaborative is built "For CMOs, By CMOs" so members can connect, collaborate and build community in a safe, confidential environment.

San Mateo, California, Us

Calgary, Alberta, Ca

Delray Beach, Fl, Us

Provide marketing strategy and go-to-market and communications advice and recommendations

Los Angeles, Ca, Us

Provide executive marketing and communications insight, strategy, and recommendations

Manila, Ph

Alpharetta, Georgia, Us

Led the marketing and communications team and initiatives for the Navis lines of business as the primary software provider serving customers across the global container supply chain. Areas for which I managed and/or executed programs include thought leadership, product marketing and communications, corporate communications, digital marketing, demand generation, events, design, social media, websites, internal communications, newsletters, customer communications, press releases, case studies, whitepapers, customer engagement and referrals, services marketing, and partner marketing. Boosted the volume and quality of announcements and media coverage by 3x, increased social media following by more than 50%, positioned the company for successful mergers and acquisitions, helped grow the business to extend market share dominance and innovation leadership, dramatically improved the brand and look & feel on the websites and materials, transitioned the company to secure cloud technology, AI innovation, and automation leadership, developed and executed impactful industry thought leadership and research programs, and dramatically extended the company's product portfolio marketing across the entire supply chain. I launched new acquisitions and entities such as www.octopi.co with unique and integrated branding, design, communications, demand generation and customer success programs. Navis is a provider of operational technologies and services that unlockgreater performance and efficiency for the world’s leading container terminal operators and shipping lines. Whether tracking cargo through a port, automating equipment operations, or managing multiple terminals through an integrated, cloud-based, secure, centralized solution, Navis provides a holistic approach to operational optimization, providing customers with improved visibility, velocity and measurable business results.

Campbell, Ca, Us

Led digital marketing, public relations, analyst relations, customer marketing, social media, internal communications, and executive communications.Samaa is a leader in solving complex pharmaceutical and clinical treatment problems through an advanced secure analytics engine that drives proven, accelerated service delivery for the largest and most recognizable global brands.

Managed global communications strategy, planning, and execution, media and analyst relations, messaging and positioning, product marketing and brand communications, and social media strategy for Adaptive Insights, a fast-growing cloud corporate performance management and analytics software company. Helped evolve Adaptive from a little known startup to become the most prominent and recognized leader in cloud CPM with a successful $1.5 billion exit/acquisition by Workday. Drove media and analyst awareness, coverage, thought leadership, customer communications, brand consistency and social presence for the company. Provided communications strategy and support for executive briefings and company events and milestones. Helped secure dozens of industry-leading awards, positive analyst accolades, and customer stories. Managed and measured all global agency resources for maximum business impact. Helped launch highly successful customer engagement and advocacy program to activate hundreds of active customers for evangelism. Generated the largest volume of news, and have the highest competitive share of voice of any company in the category. Developed and managed corporate and product messaging and materials for product launches, briefings and events. Have strong media and analyst experience and relationships in cloud and enterprise tech categories. Defined thought leadership platforms, media angles and approaches, and competitive communications strategies. Led the creation of customer groups, the CFO Council and associated research. Helped build and maintain a healthy, successful corporate culture. Adaptive leadership:* Most customers – 2,600+ in 85 countries worldwide* Best partners – 200+, including Salesforce (strategic investor) and NetSuite (OEMs Adaptive)* Strongest financials -- $100M+ in funding from top cloud VCs and Salesforce.com* Best experience -- #1 in satisfaction and product usability* Best product -- Only integrated cloud CPM and BI suite

San Jose, California, Us

Headed up client service practice for integrated marketing services and communications agency. Extensive experience running marketing programs for enterprise technology, cloud, security, supply chain, ecommerce, and professional services businesses. Conducted strategic counsel, marketing strategy, product marketing, demand generation, positioning, creative program planning and execution, social media, web and branding services, new business development, report publishing and fully integrated thought leadership and promotional marketing campaigns. A partner and a core member of the executive team, helped grow the agency into a global strategic brand that attracted high profile clients and underwriters such as McAfee, Symantec, Oracle, Google, IBM, AT&T, EMC, E2open, EDS, AT Kearney, BlueArc, SGI, NetApp, HP, Sun, Seagate, Intel, Hyperion, Fujitsu, Dell, Acer, and CA. Extensive experience helping emerging cloud solutions companies grow and thrive against larger competitors, leading to successful exits (e.g. Adaptive Insights (Workday), Postini (Google), SuccessFactors (IPO and SAP), and Responsys (Oracle). Have managed long-term client relationships with fast-growing startups and emerging pre-IPO firms.Founded and managed the Business Performance Innovation Network, a key membership based organization of finance and technology professionals to conduct thought leadership and research programs that highlight key market issues and generate media attention and leads. Managed thought leadership programs and research initiatives for the Chief Marketing Officer (CMO) Council. Very strong writer with deep experience writing strategic plans, comprehensive industry reports, white papers, press materials and releases, presentations, and brochures.

Houston, Texas, Us

Managed new business development and product marketing for services arm of leading enterprise hardware and software technology company. Headed up strategic presentation and proposal development for major business deals in Europe and Asia. Managed financial planning and budgeting for technology services projects. Authored marcom and communications materials and plans.

Developed customer marketing materials, product marketing, and PR communications, strategy, and positioning for start-up that provided UI software for mainframe systems. Worked with serial entrepreneurs and ex-Andersen Consulting technology experts to expand the business. Worked on application development project management on site at Johnson & Johnson customer.

New York, Ny, Us

Completed extensive IT and support analyst training program for the high profile investment banking firm. Supported global communications infrastructure, storage, and technology operations to keep financial networks operational. Developed new systems and applications for investment banking and correspondent clearing business units.

Bachelor'S Degree In Engineering And Psychology

Mba, Marketing, Business

High School

Master'S Degree, Clinical, Counseling And Applied Psychology