Derek Lauermann Email & Phone Number

Honolulu, HI, US

Bethesda, Maryland, US

• Gardyn: TIME best invention of the year, top greentech company, and awarded the #1 spot for e-commerce companies in Amplitude's Next Hottest Products report.
• Oversee all paid media channels including paid social, paid search, Amazon, affiliates, CTV, and more.
• Collaborated cross-functionally to expand into new channels such as TikTok, Pinterest, and Programmatic Display.
• Optimized the creative process and implemented best-in-class data practices which resulted in CTR +51%, CPC -20%, and overall CAC -40%, despite increased CPMs from Meta.
• Led a team of marketing analysts to create and automate our marketing KPI dashboard reporting.
• Own forecasting that ties marketing objectives to financial outcomes.

New York, NY, US

• Promoted to oversee multiple agency directors and lead day-to-day operations for all B2C and B2B performance marketing for the portfolio totaling over $16M+ in spend and $70M+ in revenue.
• Led marketing strategy and operations for all licensing partner marketing including Disney, MLB, Mattel, HBO and more leading to over $10M+ in annual revenue.
• Collaborated with the VP of Growth to build a marketing strategy that reduced paid marketing costs by 32% shifting the business to a positive contribution margin.

New York, NY, US

• Tested a new AI advertising solution on Facebook that saw an average lift of 15% in sales while reducing creative asset production needs.
• Applied a central feed solution for our portfolio of brands on Facebook and Google that's projected to save us $60k a year.
• Directed a paid social team as well as multiple Google teams and agencies remotely while fostering a productive and collaborative environment.
• Provided critical input into merchandising calendars and site initiatives that resulted in more scalability for our portfolio of brands.

New York, NY, US

• Directed a multi-million dollar paid marketing strategy for the Win Brands Group portfolio: Qalo, Love Your Melon, Homesick, Gravity, and MiHIGH that resulted in 46% direct revenue growth on average for paid social
• Developed paid social and creative strategies across the Win portfolio of brands leading to a 49% increase in new customer MER
• Pioneered a new creative testing process and trained new team members on specific processes to paid social that improved direct click revenue for Qalo +18% and ROAS +30% YoY
• Integrated AI into our paid social process for content and copywriting saving each member on the team a minimum of 2 hours a week
• Expanded Qalo’s marketing mix into Twitter after doing research around target personas resulting in +20% AOV at +1% ECR compared to store averages while adding no additional creative work

New York, NY, US

• Managed a multi-million dollar ad budget for Win Brands Group portfolio: Love Your Melon, Homesick, QALO, and Gravity.
• Developed a new content testing process that helped each brand scale a minimum of 4%, and up to 135% YoY on paid social revenue.
• Pioneered data-backed budget flows that were instrumental in decision-making during peak revenue moments.

Minneapolis, Minnesota, US

• Directed a multi-million dollar advertising budget and consistently achieved a 4x return on ad spend across all channels.
• Increased Pinterest revenue by 98% and direct Facebook purchases by 540% year over year by implementing new strategies and shop features.
• Continuously collaborated with C-suite management to ensure KPI's were met.
• Led a Google agency team and influencer team that consistently exceeded team goals.

Minneapolis, Minnesota, US

• Rebuilt our influencer program from scratch which has since grown to over 200 meaningful relationships.
• Collaborated with the creative team and influencers to maintain best-in-class content production.
• Created a new text marketing strategy that attributed to over 7% of total revenue in the first year.

Minneapolis, Minnesota, US

• Grew online store sales 35% year over year while spending 25% less on advertising.
• Optimized Shopify product pages to ensure we maintain an above-average industry conversion rate above 3%.
• Worked cross-functionally with the creative team to develop a strategy to enhance our testing processes.

Minneapolis, Minnesota, US

• Featured in Facebook Business for developing a new advertising strategy that resulted in a 27% lift in sales, 44% lift in view content, and a 5.8x ROAS.
• A/B tested strategies across all paid social channels.
• Conducted weekly reports with leadership to ensure KPIs were being met.

Toronto, ON, CA

• Leveraged channel insights to inform the broader sales team via enablement tools; launched industry-specific analysis to the national sales team.
• Identified primary usage patterns for the corporate customer base; proposed industry-specific solutions based on data trends.
• Played an active role in product processes, i.e. establishing temporary access for customer critical events.
• Directed internal communication resources to successfully support a new product launch, i.e. developed an internal website for greater channel visibility.

Woodbury, Minnesota, US

• Collected quantitative and qualitative data for best practices in Social Media Marketing.
• Performed market analysis and research on companies incorporating best practices in Social Media Marketing.
• Benchmarked Consulting companies that are leaders in the utilization of Social Media Marketing.
• Documented findings and recommendations on a regular basis.
• Conducted regular updates with CEO of IGI LLC.
• Helped implement Social Media Marketing platforms as directed.

Minneapolis, MN, US

• Helped with organizing activities for the students on campus.
• Created new ideas and events to promote community.
• Utilized design abilities to create posters and flyers that promote events on campus.

Marketing

Education record