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Highly driven and entrepreneurial online and offline sales and business development executive with more than seven years of experience in marketing and advertising strategy development and execution within niche markets, including Nutracueticals, Financial Services, Gaming, Mobile Applications and Digital Distribution. Skilled in identifying, developing and growing long-term trusted business relationships, managing client engagements, and driving new opportunities and service offerings through relationships with new and existing clients. A digital enthusiast with a proven track record of launching new products, creating and optimizing campaigns through analytics, developing and executing aggressive marketing strategies on social PPC and SEO channels, and improving user experience to increase business results. Highly entrepreneurial, adaptable and thrives in a high-energy, creative, teaming environment that contributes to organizational growth. Passionate promoter of collaboration, innovation, problem-solving and ongoing improvement.CORE COMPETENCIESSales and Sales Management• Relationship Management • Social Media EngagementDirect Sales • Web Development/Design • Social Media Engagement • Media BuyingPeople Management • SEO/SEM Marketing • Digital Marketing • Project ManagementBudgeting & P&L Management • Sales Effectiveness • Outsourcing | Outplacement • Strategic PlanningProduct Marketing • Analytics • Campaign Optimization • Vendor Management • Conversion Rate Optimization
Media Leadia Llc
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Chief Executive OfficerMedia Leadia Llc May 2011 - PresentDallas, Texas, United StatesMedia Leadia is a marketing agency that specializes in lead generation, affiliate marketing, and e-commerce. We help businesses in various industries to generate leads, promote their products or services through affiliate marketing, and create and manage successful e-commerce platforms. The agency uses a variety of marketing strategies and tactics to attract potential customers and convert them into leads, and then uses its expertise in affiliate marketing to promote the products or services of its clients to a wider audience. The agency also has experience in building and managing e-commerce platforms, helping businesses to sell their products online and optimize their online sales. With its focus on lead generation, affiliate marketing, and e-commerce, this agency is well-equipped to help businesses grow and succeed in today's digital world.
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Chief Executive OfficerZoningo May 2015 - Dec 2022United StatesZoningo.com will let you submit your music to all the major music stores for free while you earn 80% of your royalties! You can always upgrade your music to our Premium service by paying $19.99 per album or $9.99 per single and earn 100% of your royalties! Cut out all the middlemen and get your music directly to the people who matter: the fans. -
Ceo4Th Gear Media Jul 2011 - May 2015Rahway NjFounded 4th Gear Media, an online advertising agency. Grew company to produce up to $15M in revenue with 10+ employees. Successfully helped 100+ clients develop strategic marketing campaigns to realize marketing goals and drive improved performance across a variety of products and services. • Built and managed executive relationships to acquire new clients and drive new opportunities.• Established executable strategies, goals and KPIs for digial marketing campaigns.• Used data analytics to optimize clients’ display advertising, PPC, SEM, SEO in all digital channels. • Coordinated art and graphics creation for effective merchandising.• Managed relationships with vendor partners.• Ensured brand standards were maintained across all digital efforts.• Cultivated effective partnerships with marketing, sales and customer support staff.• Developed and implemented compelling campaigns for email, online advertising, search engines and direct mail.• Improved user experiences based on analytics and A/B testing tools.• Directed and coordinated marketing activities and policies to promote products and services.• Negotiated contracts for new business clients through prospecting and direct sales tactics.• Served as a thought leadership speaker at industry conferences, including Affiliate Summit, Ad-Tech, PubCon, Social Media Summit. -
Business Development ManagerUpsurge Media Jul 2011 - Aug 2012Greater New York City AreaResponsible for business development and sales for Upsurge, a startup online advertising firm specializing the gaming and mobile applications vertical.• Identified and qualified business opportunities, developed and delivered capabilities presentations, grew client base through trade shows, conventions and niche related conferences. • Produced new campaigns and marketing strategies in new markets.• Supervised daily affiliate management, created inventive structures to maintain performance, and developed marketing campaigns with clients.• Managed top-tier new acquisition and existing accounts through the sales cycle and positioning of newly created services.• Built strong executive relationships to acquire new clients and drive new opportunities.• Initiated new campaign ideas, funnel techniques and a/b testing models to optimize performance.
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Business Development ManagerCpa Beyond Oct 2009 - Dec 2010Managed sales, business development, marketing and service delivery for CPA Beyond, a digital marketing CPA Network.• Analyzed campaigns, identified areas of improvement to increase affiliate-generated revenues.• Developed and implemented focused Marketing products to introduce at trade shows, conferences and conventions.• Organized tracking platform to analyze company sales performance.• Developed new business in new markets and positioned the company for future opportunities through marketing programs.• First in company to grow 10+ revenue generating affiliates.• Developed strategies for direct affiliate recruitment through competitive incentivizing.• Improved revenue, net operating income, and gross margins by growing the client base.
Derek Lester Education Details
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Marketing -
Business Administration And Management, General
Frequently Asked Questions about Derek Lester
What company does Derek Lester work for?
Derek Lester works for Media Leadia Llc
What is Derek Lester's role at the current company?
Derek Lester's current role is CEO at Media Leadia LLC.
What is Derek Lester's email address?
Derek Lester's email address is me****@****hoo.com
What is Derek Lester's direct phone number?
Derek Lester's direct phone number is (862)-955*****
What schools did Derek Lester attend?
Derek Lester attended New Jersey Institute Of Technology, New Jersey Institute Of Technology.
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