Derek Lester Email & Phone Number

Dallas, Texas, United States

Media Leadia is a marketing agency that specializes in lead generation, affiliate marketing, and e-commerce. We help businesses in various industries to generate leads, promote their products or services through affiliate marketing, and create and manage successful e-commerce platforms. The agency uses a variety of marketing strategies and tactics to.

United States

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Rahway NJ

• Founded 4th Gear Media, an online advertising agency. Grew company to produce up to $15M in revenue with 10+ employees. Successfully helped 100+ clients develop strategic marketing campaigns to realize marketing goals.
• Built and managed executive relationships to acquire new clients and drive new opportunities.
• Established executable strategies, goals and KPIs for digial marketing campaigns.
• Used data analytics to optimize clients’ display advertising, PPC, SEM, SEO in all digital channels.
• Coordinated art and graphics creation for effective merchandising.
• Managed relationships with vendor partners.

Greater New York City Area

• Responsible for business development and sales for Upsurge, a startup online advertising firm specializing the gaming and mobile applications vertical.
• Identified and qualified business opportunities, developed and delivered capabilities presentations, grew client base through trade shows, conventions and niche related conferences.
• Produced new campaigns and marketing strategies in new markets.
• Supervised daily affiliate management, created inventive structures to maintain performance, and developed marketing campaigns with clients.
• Managed top-tier new acquisition and existing accounts through the sales cycle and positioning of newly created services.
• Built strong executive relationships to acquire new clients and drive new opportunities.

• Managed sales, business development, marketing and service delivery for CPA Beyond, a digital marketing CPA Network.
• Analyzed campaigns, identified areas of improvement to increase affiliate-generated revenues.
• Developed and implemented focused Marketing products to introduce at trade shows, conferences and conventions.
• Organized tracking platform to analyze company sales performance.
• Developed new business in new markets and positioned the company for future opportunities through marketing programs.
• First in company to grow 10+ revenue generating affiliates.

Bachelors, Marketing

Bachelor'S Degree, Business Administration And Management, General