Derek Lester Email & Phone Number

Dallas, Texas, United States

Media Leadia is a marketing agency that specializes in lead generation, affiliate marketing, and e-commerce. We help businesses in various industries to generate leads, promote their products or services through affiliate marketing, and create and manage successful e-commerce platforms. The agency uses a variety of marketing strategies and tactics to attract potential customers and convert them into leads, and then uses its expertise in affiliate marketing to promote the products or services of its clients to a wider audience. The agency also has experience in building and managing e-commerce platforms, helping businesses to sell their products online and optimize their online sales. With its focus on lead generation, affiliate marketing, and e-commerce, this agency is well-equipped to help businesses grow and succeed in today's digital world.

United States

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Rahway Nj

Founded 4th Gear Media, an online advertising agency. Grew company to produce up to $15M in revenue with 10+ employees. Successfully helped 100+ clients develop strategic marketing campaigns to realize marketing goals and drive improved performance across a variety of products and services. • Built and managed executive relationships to acquire new clients and drive new opportunities.• Established executable strategies, goals and KPIs for digial marketing campaigns.• Used data analytics to optimize clients’ display advertising, PPC, SEM, SEO in all digital channels. • Coordinated art and graphics creation for effective merchandising.• Managed relationships with vendor partners.• Ensured brand standards were maintained across all digital efforts.• Cultivated effective partnerships with marketing, sales and customer support staff.• Developed and implemented compelling campaigns for email, online advertising, search engines and direct mail.• Improved user experiences based on analytics and A/B testing tools.• Directed and coordinated marketing activities and policies to promote products and services.• Negotiated contracts for new business clients through prospecting and direct sales tactics.• Served as a thought leadership speaker at industry conferences, including Affiliate Summit, Ad-Tech, PubCon, Social Media Summit.

Greater New York City Area

Responsible for business development and sales for Upsurge, a startup online advertising firm specializing the gaming and mobile applications vertical.• Identified and qualified business opportunities, developed and delivered capabilities presentations, grew client base through trade shows, conventions and niche related conferences. • Produced new campaigns and marketing strategies in new markets.• Supervised daily affiliate management, created inventive structures to maintain performance, and developed marketing campaigns with clients.• Managed top-tier new acquisition and existing accounts through the sales cycle and positioning of newly created services.• Built strong executive relationships to acquire new clients and drive new opportunities.• Initiated new campaign ideas, funnel techniques and a/b testing models to optimize performance.

Managed sales, business development, marketing and service delivery for CPA Beyond, a digital marketing CPA Network.• Analyzed campaigns, identified areas of improvement to increase affiliate-generated revenues.• Developed and implemented focused Marketing products to introduce at trade shows, conferences and conventions.• Organized tracking platform to analyze company sales performance.• Developed new business in new markets and positioned the company for future opportunities through marketing programs.• First in company to grow 10+ revenue generating affiliates.• Developed strategies for direct affiliate recruitment through competitive incentivizing.• Improved revenue, net operating income, and gross margins by growing the client base.

Bachelors, Marketing

Bachelor'S Degree, Business Administration And Management, General