Derek Mcbaine Email & Phone Number

Oregon

Keen CBD manufactures hemp CBD derived health and wellness products.

Oregon

Marketing strategy consulting, feasibility analysis, Brand strategy, and business development consulting for high-growth startups. My work focuses on optimizing marketing effectiveness and sales growth with significant budgetary constraints in developing markets that do not have access to traditional venture capital and financing options.

Hoffman Estates, Illinois

• Standardized social media management and content creation across the business unit, leading to a projected 11.2% monthly user acquisition rate through properly aligned brand messaging.• Developed a social media marketing in-sourcing strategy that included determination of marketing needs, appropriate KPIs, and budgetary restrictions, resulting in a projected social media marketing spend reduction of 40%.• Developed emotional need-state criteria for determining likely rate of virality in branded social media content, resulting in an estimated three fold (328%) increase in user involvement with social media posts over 10 months.

San Diego, California

• Launched and managed a luxury leather goods company; expanded sales to the United States, Europe, and Asia. • Managed front and back end supply chain efficiency, including supplier and vendor relations, as well as creating an online, E-Commerce presence, resulting in an increase in sales by 50% in the first quarter.

San Diego, California

• Developed a four-day overnight trip for 45 students and three teacher chaperones to tour universities and cultural locations in California, including transportation, housing, food, events, and medical and personal lifestyle needs.• Developed curriculum catered to multiple intelligences and differentiated learning objectives to meet the varied needs of students as well as assessment criteria for student performance for each of my classes.

Madras, Oregon

• Served as a member of Student Support Teams to evaluate, trouble-shoot, and recommend effective methodologies to better reach students struggling in a traditional educational setting.• Collaborated with tribal liaisons to improve educational outcomes for Native American students.

Master Of Business Administration (Mba), Marketing, 3.7

Educational experience in Marketing, Market Research, Marketing Analytics, Brand Management, Supply Chain Management, Finance, Accounting.

Masters Of Arts, Teaching, 3.9

Bachelors Of Arts, History

Activities and Societies: Tau Kappa Epsilon,

Education record