Derek Mccarty

Derek Mccarty Email and Phone Number

Giving high-growth founders the power of brand. @ There, There.
Derek Mccarty's Location
Santa Monica, California, United States, United States
Derek Mccarty's Contact Details

Derek Mccarty personal email

About Derek Mccarty

Derek brings over 15 years of marketing leadership experience. He's worked at top agencies including anomaly, 72andsunny and BBH across brands like Budweiser, Target and Google. As a marketing executive he launched the globally recognized wellness innovator Dosist and has served as a marketing leader and consultant for many early stage companies.In 2022 he and Poppy Thorpe launched There, There. A consultancy focused on helping early stage and high growth companies understand and operationalize the 'brand' as a tool for growth.

Derek Mccarty's Current Company Details
There, There.

There, There.

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Giving high-growth founders the power of brand.
Derek Mccarty Work Experience Details
  • There, There.
    Co-Founder
    There, There. May 2022 - Present
    Translating the fuzzy world of brand into meaningful operational guidance for early to growth stage companies.www.therethere.io
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  • Multiple
    Brand Architect & Co-Founder
    Multiple Mar 2020 - Present
    I worked with a team focused on the rapid concepting and development of several new brands in the wellness category. The mission was to build, launch and grow through an iterative process. The result was three new companies including Human Improvement (live) and two others rolling out shortly. I led naming, positioning, brand development and all marketing.
  • Neighborhood Goods
    Cmo
    Neighborhood Goods Mar 2021 - Dec 2021
    Plano, Texas, Us
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  • Oura
    Brand Marketing Consultant - Contract
    Oura Sep 2019 - Mar 2020
    Oulu, Northern Ostrobothnia, Fi
    Led the strategic repositioning and company rebrand evolving Oura from a sleep tracking ring to a health management platform. Oversaw agency relationship during the rebranding process, set a new foundation for marketing comms focused on a content and community first approached and implemented an overhaul of the content marketing team before handing the reigns over to the full time team in SF.
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  • Dosist
    Vice President Brand
    Dosist Feb 2018 - Oct 2019
    Los Angeles, California, Us
    Responsible for deployment and all communications for the world's leading cannabis-based wellness brand. Led all promotional and integrated communications campaigns. Led the expansion of dosist into Canada with a national integrated campaign setting the brand up for dominance at launch.
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  • Dosist
    Head Of Marketing / Member Of Launch Team
    Dosist Mar 2016 - Feb 2018
    Los Angeles, California, Us
    The first employee at the company and responsible for all marketing efforts. Led the strategic focus and positioning of the first true cannabis-based wellness company, built a team of eight with a commitment to community and consumer first activation across the largest market in the world. Support the launch and led retail strategy across over 100 doors. Awarded best invention of 2016 by TIME and Fast Company as a world changing health brand.
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  • Bbh Global
    Business Director
    Bbh Global Feb 2014 - Mar 2016
    London, Gb
    Business lead on Google Play and Google retail strategy. Responsible for leading a team of 15 and serving as lead agency for Google Play and customer experience and strategy for Google's retail vision.
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  • 72Andsunny
    Brand Director
    72Andsunny Apr 2013 - Feb 2014
    Oo
    Account lead on Target's '13 holiday campaign. Responsible for leading a team of 20 amazing minds as we developed Target's '13 integrated advertising campaign with over 18 TV spots, 100s of digital ads and the brand's first UGC driven social campaign of the holiday season.
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  • Anomaly
    Account Director, Budweiser
    Anomaly Dec 2010 - Mar 2013
    New York, Ny, Us
    Account lead on Budweiser US, previously lead on Budweiser Canada from Anomaly, NYC. Oversee development of media agnostic, business-right and creatively brilliant solutions that grow share and drive Budweiser forward.
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  • Toth Brand Imaging
    Sr. Account Executive
    Toth Brand Imaging Jan 2006 - May 2010
    Concord, Massachusetts, Us
    Manage strategic brand and campaign direction and oversee all day to day activity on key accounts.
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  • Mija Inc.
    Marketing Manager
    Mija Inc. Mar 2005 - Dec 2005
    Rockland, Ma, Us
    MIJA is a leader in the fire safety category. I managed a corporate rebranding and oversaw a technology launch that sought to reinvent the personal safety market.
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  • New England Aquarium
    Membership Manager
    New England Aquarium 2002 - 2004
    Boston, Massachusetts, Us
    More than just a gigantic fishbowl, NEAq is at the hub of environmental education and stewardship. Revenue from its membership is a critical source of funding. I managed a department-wide rebranding and developed and launched an aggressive sales program.
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Derek Mccarty Skills

Advertising Brand Development Strategic Planning Social Media Marketing Integrated Marketing Marketing Digital Media Account Management Strategy Management Digital Marketing Creative Direction Business Development Creative Strategy Social Media Online Advertising Product Development

Derek Mccarty Education Details

  • Skidmore College
    Skidmore College
    Non-Profit Management

Frequently Asked Questions about Derek Mccarty

What company does Derek Mccarty work for?

Derek Mccarty works for There, There.

What is Derek Mccarty's role at the current company?

Derek Mccarty's current role is Giving high-growth founders the power of brand..

What is Derek Mccarty's email address?

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What is Derek Mccarty's direct phone number?

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What schools did Derek Mccarty attend?

Derek Mccarty attended Skidmore College.

What are some of Derek Mccarty's interests?

Derek Mccarty has interest in Cultural Impact, Writing, Rock Climbing, Our Digital Evolution, Finding New Music, Reading, Running, I'm In Love With Digital Phenomena.

What skills is Derek Mccarty known for?

Derek Mccarty has skills like Advertising, Brand Development, Strategic Planning, Social Media Marketing, Integrated Marketing, Marketing, Digital Media, Account Management, Strategy, Management, Digital Marketing, Creative Direction.

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