Derek Mccarty Email & Phone Number

Translating the fuzzy world of brand into meaningful operational guidance for early to growth stage companies.www.therethere.io

I worked with a team focused on the rapid concepting and development of several new brands in the wellness category. The mission was to build, launch and grow through an iterative process. The result was three new companies including Human Improvement (live) and two others rolling out shortly. I led naming, positioning, brand development and all marketing.

Plano, Texas, US

Oulu, Northern Ostrobothnia, FI

Led the strategic repositioning and company rebrand evolving Oura from a sleep tracking ring to a health management platform. Oversaw agency relationship during the rebranding process, set a new foundation for marketing comms focused on a content and community first approached and implemented an overhaul of the content marketing team before handing the.

Los Angeles, California, US

Responsible for deployment and all communications for the world's leading cannabis-based wellness brand. Led all promotional and integrated communications campaigns. Led the expansion of dosist into Canada with a national integrated campaign setting the brand up for dominance at launch.

Los Angeles, California, US

The first employee at the company and responsible for all marketing efforts. Led the strategic focus and positioning of the first true cannabis-based wellness company, built a team of eight with a commitment to community and consumer first activation across the largest market in the world. Support the launch and led retail strategy across over 100 doors..

London, GB

Business lead on Google Play and Google retail strategy. Responsible for leading a team of 15 and serving as lead agency for Google Play and customer experience and strategy for Google's retail vision.

OO

Account lead on Target's '13 holiday campaign. Responsible for leading a team of 20 amazing minds as we developed Target's '13 integrated advertising campaign with over 18 TV spots, 100s of digital ads and the brand's first UGC driven social campaign of the holiday season.

New York, NY, US

Account lead on Budweiser US, previously lead on Budweiser Canada from Anomaly, NYC. Oversee development of media agnostic, business-right and creatively brilliant solutions that grow share and drive Budweiser forward.

Concord, Massachusetts, US

Manage strategic brand and campaign direction and oversee all day to day activity on key accounts.

Rockland, MA, US

MIJA is a leader in the fire safety category. I managed a corporate rebranding and oversaw a technology launch that sought to reinvent the personal safety market.

Boston, Massachusetts, US

More than just a gigantic fishbowl, NEAq is at the hub of environmental education and stewardship. Revenue from its membership is a critical source of funding. I managed a department-wide rebranding and developed and launched an aggressive sales program.