I’m a marketing executive with a passion for creating iconic and challenger brands. My career experience is a combination of Brand management and agency roles. My experience has allowed me to build and grow brands, develop new positioning and campaigns, and disrupt traditional marketing tactics with innovative ideas, while leveraging analytics and data to reach consumers’ hearts and minds authentically.I’m brought into teams to:Build and lead marketing, cross-functional teams and agency partnersAccelerate brand growth through consumer facing campaigns/comms and commercial programming & executionDrive brand performance toward profitability, expansion and innovationInstill commercial confidence through strategic planning and excellence in executionMy experience spans across campaign & creative development, comms/media, experiential, digital/social/e-comm, PR/influencer, retail & commercial, strategic partnerships, innovation & portfolio strategy and cultural programming. I have marketed Brands from value to luxury positioning and understand the value of turning consumers into brand advocates. My work has allowed me to be in lock step with internal partners to develop long term programming and supply strategies to fuel Brand growth.My aim is to grow brands into iconic symbols for consumers. My passion lies in creative storytelling, campaign development, cultural authenticity, and relevance. Additionally, I enjoy translating Brand programming into new markets through expansion and innovation.