Derek Monson Email and Phone Number
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I love crafting and executing strategic brand campaigns that drive accountable growth and elevate market presence. With a strong foundation in both digital and traditional marketing, I have successfully managed and led cross-functional teams to deliver high-impact, multi-channel campaigns for Fortune 500 companies, innovative start-ups, and everything in between.Some of what I do:- Manage the development of 360-degree marketing campaigns for global brands through driving brand repositioning and market strategy resulting in double-digit YoY growth- Coordinated multi-million-dollar content productions and overseeing global campaign rollouts- Mentoring start-ups through branding and growth marketing strategies as part of an innovation accelerator- Leveraging tools like Klaviyo, Shopify, and Canva to optimize digital marketing efforts and enhance brand visibilityI am deeply committed to driving brand innovation and delivering measurable results that align with business goals. Whether in an agency, in-house, or start-up environment, I thrive in dynamic settings where I can apply my expertise to solve complex marketing challenges and lead teams to success.
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Beautyspace UsNew York, Ny, Us
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Account DirectorWpp Unite Dec 2024 - PresentCommerce for Beauty & Wellness - Unilever -
Marketing DirectorPrivate Packs Jul 2023 - Sep 2024New York, New York, UsFreelance marketer for solo-female founder within Women’s Health space delivering on all marketing needs (content, media management, etc) while successfully supporting retailer relationships. Gained experience in bootstrap operational and marketing efforts to grow store count.> Developed P&L, operational tracking and forecasting for retailer and D2C channels> Increased yearly sales by 50% vs PY> Generate go-to-market plans successfully increasing retailer store count from 500 to 4K for 2024> Helping expand OTC care solutions for women’s health & wellness> Creating Klaviyo email journeys and optimizations> Utilizing Canva for collateral creation from social, site to e-commerce partners> Management of Shopify content and collateral> Managing Criteo campaigns and activation -
Senior Manager Us MarketingL'Oréal Feb 2022 - Jul 2023Paris, FrManaged half of Redken’s haircare portfolio’s go-to-market strategy and execution ranging from promotion planning, sales forecasting, content/media activation to ongoing budget management. Retailer relationships ranged from Ulta Beauty to wholesale salon partners.> Oversaw portfolio growth for $171M in sales covering integrated touchpoints for $20M media plans delivering +41% growth vs prior year for #1 haircare range> Implemented first-to-market TikTok activation leveraging celebrities, influencers, and custom music house resulting in a 30% sales lift> Launched re-entry into textured haircare space delivering +13% above forecast with $50k budget launch -
Start-Up MentorXrc Labs Apr 2020 - Mar 2022New York, Ny, UsXRC Labs is an innovation accelerator for the next generation of disruptors in the retail technology and consumer goods sectors. Currently, advising across branding, growth marketing and advertising principles. Spring 2021: Private Packs - Modern Solutions for Feminine PainSpring 2020: Trill NYC - Global marketplace connecting independent streetwear designers to consumers -
Senior Account DirectorEvoke Feb 2021 - Feb 2022New York, Ny, UsRecruited as account lead for over-the-counter brands with $2B+ in retail sales. Working closely with client CMOs and senior marketing to successfully reposition 3 brands with $18M media plans each to achieve growth while advancing team talent and increasing scope. Brands included Plan B One-Step, Breathe Right Nasal Strips, Aquaphor & Foundation Consumer Health Brands.> Tripled account billings in 3 years, growing the client team from 8 to 24 members seamlessly> Repositioned three FMCG brands, achieving positive double-digit YoY growth and maintaining #1 in category > 3+ multi-million-dollar content productions to create brand toolkits for global adaptation in 360-campaigns (including website, social, digital, programmatic, non-linear TV, print, etc) and market strategic support for client portfolio> Managed successful eCRM journey inclusive of ongoing reporting and optimizations > Achieved .COM migration of 7+ sites from WordPress to Amazon Web Services overseeing tagging, tracking integration, quality-assurance, and deployment with multiple vendor integrations -
Account DirectorEvoke May 2019 - Feb 2021New York, Ny, UsClients: Foundation Consumer Healthcare (Plan B One-Step, Breathe Right Strips, Dimetapp), Beiersdorf (Aquaphor)
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Senior Account SupervisorEvoke Jul 2018 - May 2019New York, Ny, UsClients: Foundation Consumer Healthcare (Plan B One-Step), Beiersdorf (Aquaphor)
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Account SupervisorAmp Agency Oct 2016 - Jul 2018Boston, Massachusetts, UsAgency leadership for 1/3 of agency business ($1.25M) including 4 direct reports. Scopes included 360-campaign for all integrated marketing efforts such as strategy, development, production and execution. Brands included Promotion In Motion/Welch’s Fruit Snacks, LifeStyles Healthcare, Virtue Labs, PURE Insurance.> Management of 4 direct reports with extended teams up to 16 individuals> Executed multiple bi-coastal experiential events garnering over 100M earned media impressions> Led launch of SKYN Condoms’ first-to-market Alexa skill garnering 96 million earned impressions and over 10k interactions in the first month of launch> Leverage SiteCore to build custom campaign landing pages and maintain client digital properties -
Senior Account ExecutiveGrey Group Jul 2016 - Oct 2016New York, Ny, UsClients: Proctor & Gamble - ClairolAwards: The Real Color Story of Tracey Africa Norman - received a Cannes Silver Lion (B06 Excellence in Partnerships)- Managed 5 brands’ global creative go-to-market playbooks and asset production- Launched North American markets’ campaigns/activations while managing 4 partner agencies - Oversaw global and regional rollouts across portfolio, including Latin America adaptational work- Won Cannes Silver Lion for B06- Excellence in Partnerships for Nice’n Easy- Managed and mentored junior Account staff (1 direct reports)- Created and launched the first company-wide diversity initiative for LGBTQIA+ employees -
Account ExecutiveGrey Group May 2015 - Jun 2016New York, Ny, UsClients: Proctor & Gamble - Clairol
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Assistant Account ExecutiveHavas Jun 2014 - May 2015New York, Ny, UsClients: TD Ameritrade- Managed account finances, talent costs, estimates and rights across all channels- Handled network/legal clearance and, dubs and shipping process- Co-led creative development projects for 3 shoots amounting to $7 million- Managed print projects and 400 insertion print plan- Oversaw development of brand guidelines, monthly testing, and competitive analysis
Derek Monson Skills
Derek Monson Education Details
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Isenberg School Of Management, Umass AmherstMarketing
Frequently Asked Questions about Derek Monson
What company does Derek Monson work for?
Derek Monson works for Beautyspace Us
What is Derek Monson's role at the current company?
Derek Monson's current role is Experienced Brand & Integrated Marketing.
What is Derek Monson's email address?
Derek Monson's email address is de****@****ail.com
What is Derek Monson's direct phone number?
Derek Monson's direct phone number is +161772*****
What schools did Derek Monson attend?
Derek Monson attended Isenberg School Of Management, Umass Amherst.
What skills is Derek Monson known for?
Derek Monson has skills like Event Planning, Social Media Marketing, Social Networking, Facebook, Public Speaking, Social Media, Public Relations, Marketing, Event Management, Community Outreach, Fundraising, Advertising.
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