Responsible for Sales, Marketing, Customer Success, Strategic Partners, PreSales Engineering and Business Strategy

Difenda is a SecOps-As-A-Service company founded in 2008. We deliver 24.7.365 security operations backed by our modernized PCI, SOC 2 Type 2 and ISO27001 certified Cyber Command Centers. Difenda’s MDR practice is powered solely on the Microsoft security product stack and as a company holds the Microsoft Security Advanced Specialization. We are an outcome-driven security services company with a fully integrated and modular platform that leverages an agile, innovative and collaborative approach with our Difenda Shield, along with advisory and offensive security services.Our Difenda Shield was developed to break internal security silos, provide customers with the ability to scale, and most importantly, provide true visibility within our model. All of our services, MDR (Managed Detection and Response), AVM (Advanced Vulnerability Management), GRC (Governance, Risk & Compliance), BPS (Brand Protection Services), and SAT (Security Awareness Training) roll into our Difenda Shield providing our customers with the ability to save costs and maximize visibility across the people, processes, and technologies critical to your organization.Advisory and Offensive Services (Difenda Labs) are two additional pillars that complement our SecOps-As-A-Service go-to-market strategy. Our team has a tremendous amount of experience and tenure to provide the outcome you are looking for in a cybersecurity partner.

I created and led the first Business Development and Inside Sales teams for Herjavec, a global leader in managed security services. I directed business development, inside and outside sales, and leveraged my effective sales planning, reporting, quota management, recruiting, and talent management skills to drive $MM global business growth.KEY RESPONSIBILITIES• Envision and execute innovative, tactical sales and business development strategies, partner with marketing teams to drive campaign execution, and coach sales managers to advance and accelerate team opportunities across Canada, the US, and UK • Develop KPIs and dashboards to facilitate accurate reporting of sales activity and forecasts, and leverage data to secure C-Level buy-in for strategic initiatives • Spearhead global change management initiatives that bolster the overall productivity and effectiveness of assigned sales regions, teams, and productsTRANSFORMATIVE BUSINESS IMPACT• Negotiated and closed the largest Canadian managed security services contract in company history• Quarterbacked an Inside Sales team that consistently met or exceeded $MM targets, securing 25% YOY gross profit increases for three consecutive years• Revitalized the Canadian Sales team, streamlining key processes and creating new go-to-market strategies that enabled the team to achieve 101.3% of target in 10 months • Launched company in the US market, unlocking more deals within one year than ever beforeTEAM LEADERSHIP & DEVELOPMENT• Recognized as a consistent leader who shapes impactful sales strategies, efficiently pivots in response to market changes, and empowers teams to drive key sales wins• Oversaw all hiring, training, and performance management, implementing strategies and programs that bolstered team performance and reduced sales attrition • Designed a sales training program that generated 20% growth in leads, increased revenue and margins by 15%, and improved company’s Glassdoor ratings for 12 months

I established core sales processes and methodologies for Paladion (now Difenda), a boutique cybersecurity company. In this role, I defined the overall sales strategy for all service lines and channels, generated and evaluate leads, and cultivated customer relationships that grew revenues by 60% and profitability by 25% within one year.

I devised sales and go-to-market strategies to power growth throughout all Canadian market segments for CDW, a leading technology products provider. I fostered close working relationships with key stakeholders and coached my team of 14 to Account Executives to achieve $40M+ in new sales revenue.I also introduced training programs, productivity initiatives, account and territory planning methodologies, and customer communication tools that strengthened the sales performance for all of my assigned Account Executives.HONOR: Promoted five times for developing underperforming teams into powerhouse sales units that revitalized and expanded key business relationships and secured $MM in sales and revenue growth

I strategically grew the enterprise sales pipeline by 300% to achieve $10M+ in sales while delivering CDW solutions that enabled customers to increase revenues, improve productivity, and grow profits.

I quarterbacked sales teams of 17+ that consistently exceeded revenue targets on a monthly, quarterly, and yearly basis, growing the Corporate & Healthcare channel by 200% in one year. AWARDS: Earned President’s Club Honors for four consecutive years for unparalleled sales performance

I cultivated a mastery of inside sales, driving top and bottom-line growth to achieve $5M+ in revenue and rank within the Top 5 in all of Canada for shipped sales in 2005.