Strategist
Atlanta Metropolitan Area
• Define, write, and create content that is accessible, understandable, actionable, and engaging across all digital touchpoints and primary social media platforms, both in English and in Spanish• Gather and analyze existing content and make constructive suggestions for process improvements• Develop and execute bold and innovative digital and social campaigns in conjunction with Bader Scott Core Values and acquisition strategy• Help coordinate campaign deployment via project management and data analytics• Work with key business partners and stakeholders to leverage digital and social media marketing strategy to drive business performance• Keep internal teams updated and educated on the evolution of digital marketing and social media trends, tools, and technology • Execute, optimize, and report on SEM and PPC campaigns, as well as paid social media strategy, results, and investment • Ensure the overall voice and tone of the digital and social copy is appropriate for the intended audience and follows brand guidelines• Design, create, capture, write, edit and share content with internal teams• Lead and complete creative collaboration sessions with the marketing team and project leads• Consistently produce high quality edited photos, videos, and copy • Consistently post high quality and relative content on all English and Spanish social media platforms• Produce graphics, collateral, and other creative projects based on the needs of the business• Maintain database of updated content for all media outlets• Create and maintain accurate and current project plans and content calendars• Edit and proof copy to ensure high editorial standards are met across all content outputs• Provide creative digital and social support to all Bader Scott business units, satellite locations, and affiliates