Ignition ensures product success via an AI agent for collecting and parsing all your customer & market intel, such as customer calls, support tickets, sales data from your CRM, and competitive intel. It then uses that shared customer & market data to:1. Identify market opportunities (such as new feature requests, or customers to upsell on a new feature)2. Create plans to capture those opportunities (such as product roadmaps and launch campaign plans)3. Create all the marketing assets needed to execute those plans (all refined based on your customers’ exact language)4. Enable your sales team to sell by pushing upsell opportunities complete with product context directly to them in their CRM.

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Provided executive leadership and operational support to incubated and acquired BBVA & Propel Venture Partners portfolio companies on business model, product, positioning, go-to-market, growth framework implementation, and customer acquisition. • Positioned & launched 6 new ventures in 2017, including fastest-growing SMB banking app in US• As acting VP of marketing for 5 ventures, grew aggregate active user base 2000% in 2018• Developed & led Marketing diligence process for investment committee venture evaluation• Built out playbook content to educate incoming ventures on advanced practices across a variety of topics such as Influencer Marketing, Paid Acquisition, Brand Strategy, CRO, and User Onboarding• Planned and hosted first global New Digital Businesses CEO summit

Advised and led marketing teams (in-house, and as independent consultant) with responsibility for positioning, brand strategy, go-to-market, and growth for startups backed by Kleiner Perkins, True Ventures, Obvious Ventures, and angels.Breezeworks• Grew MRR 3x over 5 months while cutting CAC by 60%• 25% user growth monthly, 40% engagement growth monthly• Grew team to 4 team members• Developed and implemented new pricing model, referral program, marketing automation, content strategy, and UX improvements• Led acquisition of Prompt.ly, including negotiation, integration plan, and customer outreach Fleksy (acquired by Pinterest)• Drove over 10M installs and grew Active User base 20% monthly with zero marketing spend• Led implementation of Fleksy’s first analytics, consumer research, and product growth platforms.• Branded and launched Extensions, iOS, Amazon, and Samsung Gear S products.- 60% adoption rate driving 15% incremental revenue monthly- Retention increases of 62% => 75% (1-Week) and 42% => 56% (1-Month)Pinger• Branded, launched, and led marketing strategy for POP messenger (#4 on iTunes app store)• Optimized virality, ASO, user onboarding, and positioning for 24 mobile app SKUs with 180M+ MAUs• Drove partner efforts to secure first "best new app" placementFlint Mobile• Developed GTM strategy for launches of EMV, Flint Connect, SDK, and Apple partnership• Overhauled web, in-app, app store, video messaging and creative • Improved conversion rates by 2x, contributing to 10% monthly user growthVarious• 5 smaller projects in the Renewable Energy, Consumer Health Tech, Fintech, and Marketplace spaces related to market analysis, concept validation, positioning, and acquisition optimization

Owned P&L, positioning, branding, marketing strategy, research, GTM, and creative development for 9 major PlayStation launches. Managing annual budgets of up to $25M, led offline/online acquisition and retention, PR, partnerships, retail, and events. PlayStation grew from #3 to #1 console during tenure.• Products have generated over $1B in revenue- Exceeded sell-in goal by 27% on Sony’s #1 franchise - God of War- Exceeded awareness/purchase intent 39/14% on 2013 #2 new IP - Beyond- Exceeded pre-order goal by 15% on Resistance: Burning Skies- Launched top-selling Vita digital launch title – Super Stardust: Delta• Drove innovative and best-in-class programs and tactics- Led Webby-nominated website and social campaign (God of War) ▪ 800K+ social engagements, 1.7M Facebook fans in 1 year- Pioneered industry-first Tribeca Film Festival presence (Beyond)- Led largest announce campaign in SCEA history (God of War)• Briefed, evaluated, and directed agencies in developing award-winning multi-million dollar adand video campaigns, visual brand identities, and product websites/digital experiences• Secured national marketing partnerships with Amazon, Warner Brothers, and Sony Pictures• Selected by CEO to develop “Software Marketing Playbook” for Marketing/external partners