Derek Ostler Email & Phone Number

Greater St. Louis Area

Set up contracting for website, and oversaw the design and internet marketing of a Multi-Million dollar company. Performed analysis on Pay per Click (PPC) conversion to identify opportunities for lead quality and cost improvements.Developed online marketing strategies and managed plan implementation (Email, SEO, SEM, PPC, Lead Generation)In one year, took a new site from 0 to 32,000 organic hits a month, over 85% coming from Google organic searches.Optimize and improve rankings for local searches and Google places.

South Jordan

Oversee the marketing, customer service, and social media departments. Create process to streamline the workflow and increase productivity of all employees. Manage the production of online advertising, radio ads, promo videos, social media marketing, direct response email marketing and additional marketing materials. Monitor, track and report on KPIs and other critical reports.

Managed Facebook advertising, offers and promotions.Helped them grow from 0 fans to over 600,000 Facebook fans.Worked with analytics to continually increase revenue. Set up and run AdWords and other paid search.Helped grow the company from a small start up to a multi-million dollar company.

Provo, Utah Area

Ensure that all websites and internet properties are technically optimized to attract and engage those visitors that closely match our target audience. Create necessary technical architecture to achieve results for our eCommerce store. Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals, etc). Help set, and work to performance indicators for SEO and convey these principles others will understand and which complement overall marketing and business objectives. Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic. Monitor, track, and report on organic and paid search metrics, including trend analysis. Interact with and supervise copywriter to optimize copy and landings pages.

Set up and ran Call tracking analytics for Adwords and Adcenter. Strategized a link building campaign. Onsite and offsite SEO optimization. Ranked number one for several competive terms locally and nationallyTrained new employees on how to do local SEO optimizationDid local SEO for several clients in the HVAC industry

Improve website conversion rates through the use of web analytic programs.Saved clients thousands of dollars by improving their AdWord's campaigns. Annual saving of over $18,000. Increased traffic to clients' websites by improving keyword rankings through onsite and offsite SEO optimization.

Designed and started my own web business, selling harmonicas and books online.Tracked visits and sales using Google analytics, and used adwords (PPC) for advertising purposes.

Developed interpersonal skills by interacting with 30-50 tourists daily. Gained understanding of systems and maintenance needs for motor coaches in order to facilitate safety of passengers and high levels of operation for the coaches. Provided accurate, entertaining and regionally specific narration on all tours.

Coordinated with administrators to help start the company.Entrusted to solve financial errors within POS system as well as with employees. Using Quick Books and Excel recorded daily gross income, and recorded bills and miscellaneous financial expenses. Planned with the head chef and managers to make sure all supplies were ordered and paid for.

Helped start their call center program. Started with just three of us; four months later there were over sixteen people working in the call center. Helped recruit and train new employees. Developed new sales pitches. Created a basic data base in order to track calls and sales.

Supervised other representatives, worked with them to become more effective through personal contact, planning and overseeing meetings designed to help them achieve their goals.Trained new representatives in communication and organizational skills.Organized English classes in several major communities servicing over 150 Korean students.Mission Office Supply Manager, ordered supplies for over 100 missionaries and helped run the mission office.

Bachelor Of Business, Science- Marketing Emphasis, 3.8 Gpa

Additional coursework in economics, statistics, Excel, SPSS, Google Analytics, AdWords Study Abroad 1/08-4/08 Study in Near Eastern.

Master Of Business Administration (M.B.A.), 3.8 Gpa

Education record