Senior Manager, Digital Marketing
Currentš„ Transforming Patient Care with Innovative Healthcare Marketing LeadershipWith over 65MM Americans affected by painful bunions (hallux valgus), addressing this pervasive issue demanded a groundbreaking solution. At Treace Medical (TMCI), I was asked to build a best-in-class Direct-to-Consumer program and organization, driving increased adoption of Lapiplasty surgery. š” Innovative Surgical Correction: Lapiplasty procedure represents a paradigm shift in bunion treatment, providing clinically demonstrated surgical correction for over 100,000 individuals. Our commitment to building a growing DTC program propelled us to capture a remarkable 15%+ and growing market share.š Driving Unprecedented Growth: Under my leadership, our team achieved remarkable milestones, including tripling 'Find-a-Doctor' searches to 1.2 million+, connecting 2,500 foot and ankle HCPs and surgeons with qualified bunion surgery candidates. Additionally, we increased patient leads by 10X, generating over 12,000 inquiries per month while optimizing cost efficiencies, reducing the cost per lead to less than $75.āļø Establishing a High-Performing Contact / Call Center: To support the influx of patient inquiries, we launched an inbound/outbound call center. By the end of the first year, we achieved an impressive conversion rate of over 35%, scheduling confirmed appointments and delivering exceptional patient experiences.š¤ Collaborative Success: Guided by a cohesive team and dedicated agency partners, we transformed into a dynamic digital funnel. Through prioritized optimization and execution, we've significantly improved all KPIs while connecting countless patients with skilled surgeons.š Learn More: Explore how our innovative approach is reshaping the landscape of bunion treatment at Lapiplasty.com.