Derek Phillips

Derek Phillips Email and Phone Number

Strategic Content Leader | Expert in Team Building & Talent Development | Proven Success in Diverse Industries | Engaging Communicator | Funny @ Turn Agency
Derek Phillips's Location
Portland, Oregon, United States, United States
Derek Phillips's Contact Details
About Derek Phillips

With 18 years in digital marketing, both agency-side and in-house, I excel in team leadership and building high-performing teams. I develop strong B2B and B2C client relationships, craft innovative digital strategies, and conduct thorough market analysis. My teams consistently deliver creative solutions and measurable results, driving revenue growth and enhancing client engagement. Committed to staying ahead of industry trends, I lead by example. My goal is to guide a digital content team that drives innovation and transformation in the digital marketplace.I’m also hilarious, which I think is important in any role.

Derek Phillips's Current Company Details
Turn Agency

Turn Agency

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Strategic Content Leader | Expert in Team Building & Talent Development | Proven Success in Diverse Industries | Engaging Communicator | Funny
Derek Phillips Work Experience Details
  • Turn Agency
    Head Of Strategy & Design
    Turn Agency Oct 2024 - Present
    Bend, Oregon, Us
    I oversee and ensure cohesion between strategic and creative services to deliver "design-led, technology-driven" solutions. I also help with direction for the agency and establish new services in support of growth opportunities. • Lead strategic and creative activities to enhance Content and UX capabilities, identifying growth opportunities for Turn Agency.• Develop new services to support clients, focusing on Business Development, Account Management, Marketing, Content Strategy Services, and Design Team Management.
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  • Xo Agency
    Head Of Strategy
    Xo Agency Sep 2023 - Oct 2024
    Portland, Oregon, Us
    I directed strategic services and provided guidance, helping clients uncover new opportunities and close gaps in their digital experiences. Leveraging my experience working with clients across several verticals, sizes and expertise, I helped teams focus their efforts where there will be the best return on their CX investments.* Directed the creation of digital strategies, which amplified marketing efforts through customer insights, resulting in targeted campaigns and market positioning* Formulated comprehensive digital content strategies, enhancing user engagement by aligning business goals with user needs through website redesigns and online campaigns* Performed market analysis, identifying consumer trends that informed the development of branding strategies, thereby increasing visibility and reach* Conducted comprehensive stakeholder interviews, competitive audits, and channel reviews, translating feedback into structured requirements documents that aligned projects more closely with business objectives and improved stakeholder satisfaction
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  • Imp-Sf
    Content Team Director
    Imp-Sf May 2022 - Aug 2023
    San Francisco, California, Us
    Leveraging my expertise in multiple disciplines and verticals, I led and continued to build the highest-quality content team, processes, and deliverables for our agency and clients. * Played a crucial role in transitioning the agency towards a full-service digital marketing model by identifying growth opportunities* Spearheaded the creation and leadership of a specialized content team, ensuring quality output through rigorous process establishment and talent acquisition* Drove content engagement and website traffic by advocating for and applying industry-leading digital content strategies* Harmonized search, site, and social media initiatives to advance client's digital presence, leading to improved digital performance indicators
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  • Concentrix
    Sr. Director Of Content Strategy & Programs (Formerly Pk Global, Formerly Connective Dx)
    Concentrix Jul 2013 - May 2022
    Newark, California, Us
    I oversaw all content programs, including Content Strategy, Operations & Production and SEO and guided the team through two acquisitions and enormous growth. I devised new solutions and go-to-market strategy for Concentrix Catalyst's content offering, positioning it as a leading provider of end-to-end content solutions.* Navigated the team through two acquisitions, resulting in a 300% team expansion, a 198% revenue surge, and maintaining an 89% retention rate* Established and expanded a content team to 35 full-time specialists and 10-20 contractors, spanning both domestic and international locales* Crafted comprehensive processes and procedures, defined roles, crafted job descriptions, and recruited senior-level managers and directors, enhancing the team's professional development and performance* Orchestrated departmental go-to-market strategies while crafting supporting materials to bolster market engagement and brand positioning* Accountable for high-profile B2B and B2C client work, including Microsoft, BMC Software, CrowdStrike, AARP, Goodwill, Zimmer Biomet, Salem Health, OHSU, Spectrum Health, and Toyota Financial Services* Managed the entire spectrum of content initiatives, integrating strategy, operations, production, and SEO to drive content excellence* Pioneered solutions and go-to-market approaches for Concentrix Catalyst, cementing its reputation as a leading authority in content service innovation
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  • Critical Mass
    Director Of Content Strategy (Calgary)
    Critical Mass Feb 2011 - Jul 2013
    Calgary, Alberta, Ca
    Returning to a familiar role with a familiar company, I led the Content Strategy discipline in the Calgary HQ, having helped define the discipline in the Chicago office. * Managed a team of 20 junior strategists across multiple locations, with a significant presence in the Calgary office, fostering a culture of diversity and collaboration* Promoted the professional growth of team members through dedicated mentorship, setting a standard for career progression and support* Harmonized processes and methodologies across international offices, ensuring uniformity in execution and communication* Led consumer-centric strategy development for high-profile B2C clients like AT&T and Rolex, tailoring approaches to meet consumer demands* Generated impactful strategies for key B2B clients such as Beechcraft and Lincoln Financial, enhancing the company's business portfolio
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  • The New Group
    Digital Strategist, Content Lead
    The New Group Dec 2008 - Feb 2011
    Portland, Or, Us
    Focused on strategic planning, creative concepting, message development, and content management, I found the convergence of customer needs and business objectives. * Blended customer needs with business goals, ensuring alignment that drove both satisfaction and profitability through strategic planning & creative concept development* Leveraged my background in content creation to weave engaging narratives, infusing creative strategies with the art of storytelling* Implemented a suite of strategic tools, including in-depth stakeholder interviews, persona crafting, customer journey mapping, and dialogue structuring to build a robust foundation for client engagement* Injected innovative thinking into strategic planning, segmenting target groups, and refining communication channels to strengthen the impact of content strategies
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  • Critical Mass
    Director Of Content (Chicago)
    Critical Mass Dec 2006 - Dec 2008
    Calgary, Alberta, Ca
    I worked closely with all project teams to provide integrated digital marketing programs across all channels, including websites, social media, email and online media concepts as part of the account leadership team. * Directed a team of eight, nurturing their talents and driving collective performance within a supportive environment* Fostered a culture of teamwork, uniting cross-functional groups to execute integrated digital marketing initiatives with precision* Orchestrated alignment of campaigns across digital landscapes, from enhancing web visibility to engaging audiences on social platforms and innovating in paid media* Championed the enhancement of digital channels, prioritizing strategic content optimization that aligns seamlessly with overarching business goals* Liaised closely with the Account Team to craft detailed Project Briefs, capturing the essence of client goals and strategic pathways
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Derek Phillips Skills

Content Strategy Digital Strategy Digital Marketing User Experience Digital Media Creative Strategy Interactive Marketing Seo Interactive Advertising Strategy Social Media Content Management Personal Development Social Media Marketing Blogging New Media Publishing Mobile Marketing Search Engine Optimization Online Marketing Copywriting Content Development Web Design Mobile Devices Social Networking Sem Art Direction Advertising Online Advertising Crm Email Marketing Web Content Integrated Marketing Search Engine Marketing Management Personnel Development Information Architecture Web Analytics Analytics Change Management Team Leadership Leadership Marketing Strategy Mentorship

Derek Phillips Education Details

  • Western Michigan University
    Western Michigan University
    Creative Writing
  • Northview High School
    Northview High School
    General Education

Frequently Asked Questions about Derek Phillips

What company does Derek Phillips work for?

Derek Phillips works for Turn Agency

What is Derek Phillips's role at the current company?

Derek Phillips's current role is Strategic Content Leader | Expert in Team Building & Talent Development | Proven Success in Diverse Industries | Engaging Communicator | Funny.

What is Derek Phillips's email address?

Derek Phillips's email address is dp****@****ise.com

What is Derek Phillips's direct phone number?

Derek Phillips's direct phone number is +177353*****

What schools did Derek Phillips attend?

Derek Phillips attended Western Michigan University, Northview High School.

What are some of Derek Phillips's interests?

Derek Phillips has interest in Writing, Politics, Snowboarding, Web Content Is My Game, Music.

What skills is Derek Phillips known for?

Derek Phillips has skills like Content Strategy, Digital Strategy, Digital Marketing, User Experience, Digital Media, Creative Strategy, Interactive Marketing, Seo, Interactive Advertising, Strategy, Social Media, Content Management.

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