Derek Phillips Email & Phone Number

Bend, Oregon, Us

I oversee and ensure cohesion between strategic and creative services to deliver "design-led, technology-driven" solutions. I also help with direction for the agency and establish new services in support of growth opportunities. • Lead strategic and creative activities to enhance Content and UX capabilities, identifying growth opportunities for Turn Agency.• Develop new services to support clients, focusing on Business Development, Account Management, Marketing, Content Strategy Services, and Design Team Management.

Portland, Oregon, Us

I directed strategic services and provided guidance, helping clients uncover new opportunities and close gaps in their digital experiences. Leveraging my experience working with clients across several verticals, sizes and expertise, I helped teams focus their efforts where there will be the best return on their CX investments.* Directed the creation of digital strategies, which amplified marketing efforts through customer insights, resulting in targeted campaigns and market positioning* Formulated comprehensive digital content strategies, enhancing user engagement by aligning business goals with user needs through website redesigns and online campaigns* Performed market analysis, identifying consumer trends that informed the development of branding strategies, thereby increasing visibility and reach* Conducted comprehensive stakeholder interviews, competitive audits, and channel reviews, translating feedback into structured requirements documents that aligned projects more closely with business objectives and improved stakeholder satisfaction

San Francisco, California, Us

Leveraging my expertise in multiple disciplines and verticals, I led and continued to build the highest-quality content team, processes, and deliverables for our agency and clients. * Played a crucial role in transitioning the agency towards a full-service digital marketing model by identifying growth opportunities* Spearheaded the creation and leadership of a specialized content team, ensuring quality output through rigorous process establishment and talent acquisition* Drove content engagement and website traffic by advocating for and applying industry-leading digital content strategies* Harmonized search, site, and social media initiatives to advance client's digital presence, leading to improved digital performance indicators

Newark, California, Us

I oversaw all content programs, including Content Strategy, Operations & Production and SEO and guided the team through two acquisitions and enormous growth. I devised new solutions and go-to-market strategy for Concentrix Catalyst's content offering, positioning it as a leading provider of end-to-end content solutions.* Navigated the team through two acquisitions, resulting in a 300% team expansion, a 198% revenue surge, and maintaining an 89% retention rate* Established and expanded a content team to 35 full-time specialists and 10-20 contractors, spanning both domestic and international locales* Crafted comprehensive processes and procedures, defined roles, crafted job descriptions, and recruited senior-level managers and directors, enhancing the team's professional development and performance* Orchestrated departmental go-to-market strategies while crafting supporting materials to bolster market engagement and brand positioning* Accountable for high-profile B2B and B2C client work, including Microsoft, BMC Software, CrowdStrike, AARP, Goodwill, Zimmer Biomet, Salem Health, OHSU, Spectrum Health, and Toyota Financial Services* Managed the entire spectrum of content initiatives, integrating strategy, operations, production, and SEO to drive content excellence* Pioneered solutions and go-to-market approaches for Concentrix Catalyst, cementing its reputation as a leading authority in content service innovation

Calgary, Alberta, Ca

Returning to a familiar role with a familiar company, I led the Content Strategy discipline in the Calgary HQ, having helped define the discipline in the Chicago office. * Managed a team of 20 junior strategists across multiple locations, with a significant presence in the Calgary office, fostering a culture of diversity and collaboration* Promoted the professional growth of team members through dedicated mentorship, setting a standard for career progression and support* Harmonized processes and methodologies across international offices, ensuring uniformity in execution and communication* Led consumer-centric strategy development for high-profile B2C clients like AT&T and Rolex, tailoring approaches to meet consumer demands* Generated impactful strategies for key B2B clients such as Beechcraft and Lincoln Financial, enhancing the company's business portfolio

Portland, Or, Us

Focused on strategic planning, creative concepting, message development, and content management, I found the convergence of customer needs and business objectives. * Blended customer needs with business goals, ensuring alignment that drove both satisfaction and profitability through strategic planning & creative concept development* Leveraged my background in content creation to weave engaging narratives, infusing creative strategies with the art of storytelling* Implemented a suite of strategic tools, including in-depth stakeholder interviews, persona crafting, customer journey mapping, and dialogue structuring to build a robust foundation for client engagement* Injected innovative thinking into strategic planning, segmenting target groups, and refining communication channels to strengthen the impact of content strategies

Calgary, Alberta, Ca

I worked closely with all project teams to provide integrated digital marketing programs across all channels, including websites, social media, email and online media concepts as part of the account leadership team. * Directed a team of eight, nurturing their talents and driving collective performance within a supportive environment* Fostered a culture of teamwork, uniting cross-functional groups to execute integrated digital marketing initiatives with precision* Orchestrated alignment of campaigns across digital landscapes, from enhancing web visibility to engaging audiences on social platforms and innovating in paid media* Championed the enhancement of digital channels, prioritizing strategic content optimization that aligns seamlessly with overarching business goals* Liaised closely with the Account Team to craft detailed Project Briefs, capturing the essence of client goals and strategic pathways

English, Creative Writing

Diploma, General Education