As a multi-disciplined designer proficient in traditional and digital, including UX and UI design, I offer a diverse range of creative skills and expertise to companies seeking captivating visuals, seamless user experiences, and innovative design solutions.Available for work

As a key member of the driving force behind the company's marketing & initiatives, I took the lead in crafting and executing visionary designs based on Celsius' corporate strategy. Collaborating with cross-functional teams, and other departments, I ensured that the creative was seamlessly integrated across all facets of the business. By upholding the company's brand guidelines and aesthetic, I helped expand the design system to maintain consistency while incorporating the latest design trends to keep our designs fresh and captivating.

In my role as Sr. Designer, I specialize in developing innovative designs that push the boundaries, elevating and differentiating branding, marketing, and advertising initiatives across various platforms. From captivating websites and dynamic display ads to engaging PowerPoint presentations, Google Slides, and eye-catching print collateral, I consistently deliver outstanding visual solutions that leave a lasting impact. My expertise lies in creating compelling designs that resonate with audiences and drive business success.

As a collaborative Art Director, I thrived within a multi-disciplinary team of talented UX and UI designers, copywriters, and developers. Together, we embarked on a transformative journey to rethink, redesign, and elevate TD’s internal systems, with a particular focus on enhancing the experiences of in-bank personnel. With a shared commitment to excellence, we harnessed our collective skills to deliver impactful solutions that streamlined operations and empowered TD’s dedicated staff.

In my role, I fostered collaboration and co-design sessions with a diverse range of participants, including existing customers, non-RBC customers, and in-branch employees. Through insightful research, we gathered valuable data to drive our concept development, presenting data-driven solutions to internal stakeholders. Additionally, I seamlessly implemented RBC’s distinctive visual style across multiple products, ensuring a cohesive and impactful brand presence.

I led and inspired talented teams of designers, copywriters, and developers in crafting extraordinary digital pieces for prestigious clients like Chrysler (FCA), Mercedes-Benz, and American Express. Collaborating closely with internal stakeholders and clients, I transformed their visions into cutting-edge designs, and strategic brand experiences that left a lasting impact.

As a Sr. AD, I thrive in collaborative environments, working seamlessly with diverse teams to bring a wide range of creative projects to life. From crafting captivating websites, online ads, out-of-home campaigns, and print ads, to designing responsive interfaces and delivering exceptional user experiences, I excelled in every aspect. My dedication extended to mentoring junior designers and managing large volumes of digital production for renowned brands like Rogers, LG, Labatt Blue, Labatt Blue Light, Alexander Keith’s, Canada Post, CIBC, Home Depot, KIA, Chrysler, and Dairy Queen.

As a Senior Art Director, I brought digital ad campaigns for renowned brands like Chrysler, Jeep, Dodge, and Ram to life, conceptualizing and designing compelling visuals that captivated audiences. I also played a crucial role in providing Art Direction and creative support during RAM Commercial photo shoots, ensuring the perfect blend of artistry and brand identity. Leading teams of talented designers, developers, and copywriters, I facilitated brainstorming sessions, orchestrated flawless project executions, and confidently presented our creative solutions to internal stakeholders and clients.

As an integral member of the Advoca team, I led the entire creative process, from ideation to final production. I actively engaged with clients, presenting compelling design concepts and ensuring their satisfaction. Collaborating closely with the development team, we delivered impactful online and offline media solutions, seamlessly integrating design and functionality.

As Interactive Designer with ICE, I was responsible for the design and development of digital properties for a wide range of clients. As a team we conceptualized overall thematic approach, created layouts, and presented to internal stakeholders, and then to clients. Upon approval, I would then build the approved design(s) in flash (AS2).

Lead designer working with clients from various sectors. Responsible for the conceptualization and design, and production of stationery, brochures, booklets, and various printed material. Other responsibilities included creating film negatives from artwork, burning plates for use in the printing process.

For this role with Friction Design Group I was responsible for the creation of visual concepts for a wide variety of clients. I developed the overall layout and production of various print and digital media. As one of only three, I was also responsible for direct communications with clients on projects.