Derek Farley Email & Phone Number

Charlotte, North Carolina Area

* Serves/served as public relations agency (PR AOR) for Applebee's (2010 - 2012), The Briad Group: CUPS, Zinburger and T.G.I. Friday's (2006 - 2010), Safe-Step Walk-In Tub Co. (2012 - 2020), T.G.I. Friday's: (2006 - 2010), Shoney's (2009, 2016), JJ's Red Hots (2015 - 2016), NTN Buzztime (2014), Champps (2013), Fox & Hound (2013), Paciugo (2013 - 2014), On The Border (2013 - 2016), Corner Bakery Cafe (2014 - 2015), UFCGYM (2015 - 2016), Hwy 55 (2016), Hickory Tavern (2016).* Relentlessly pursues mutually-beneficial media relationships on behalf of clients.* Practices public relations for the bottom line and is keenly aware of how PR can have a positive impact on product sales, service or image. * Is extraordinarily effective in capitalizing on unforeseen current events to drive positive news coverage around brand news: in one instance, implemented a plan virtually overnight which drove coverage and business (one estimate was in excess of $1M) without touching the marketing budget. * Has extensive experience in crisis communications and has been effective via counsel to either avoid a crisis altogether or effectively utilize communication tools to diffuse potentially brand-damaging situations.* Firm has been routinely recognized by industry organizations and publications for work on specific campaigns, claiming best-of-class awards and best overall awards (tops in competition) from Communicator, League of American Communicators and Bulldog Awards, which is generally considered the top awards program (aka the PR National Championship),

Ascended from Assistant Editor to a Vice President position during 17 years with the global leader in news release distribution, media measurement and monitoring services for professional communicatorsPromoted eight times in 15 years, ultimately managed 105 employees in a 10-bureau, 18-state territory, which generated $38 million annually; managed P&L for 10 bureaus and exceeded profit targets every yearAchieved and maintained highest regional public company market share (54%-57% overall) for entirety of regional structure; was the only region with majority share at any point during the term