Degreed Marketing Expert with 7+ years of experience in end-to-end marketing campaign strategy, planning, reporting, and analysis. Expert digital marketing leader specializing PPC, paid social and email campaigns, and marketing strategy to maximize conversions and measurement of key performance metrics.Digital Marketing ExpertEmail: derekkball@gmail.comSenior marketing director excelling in developing end-to-end marketing campaigns and optimizing paid search and social for high conversions and high ROI, managing campaign budgets to ensure the highest return on investment. Degreed marketing expert specializing in marketing analytics and heuristics in the E-commerce and account-based marketing industries. CompetenciesManagementDigital Marketing StrategyData AnalysisGoogle AdsGoogle AnalyticsFacebook AdsLinkedin AdsPaid SearchPaid SocialEmail MarketingLanding PagesSearch Engine OptimizationConversion Rate OptimizationAccomplishments• Spearheaded lead-gen marketing campaign for OIG, resulting in $4.7M in revenue from a $3,000 campaign budget, targeting a micro-niche of small businesses for legal and financial services. • Complete reworking of Excede Google Ads platform to accommodate its e-commerce subsidiaries and growing the average ROAS by over 200% within three months. Contact me at (509) 834-3511 for any marketing opportunities.
Listed skills include Social Media, Commercial Photography, Paid Media Strategy, Brand Marketing, and 46 others.