Lead team of 6 analysts responsible for digital insight generation and analysis in support of Walmart.com's ecommerce and product teams.Expanded and improved the reputation of Transaction Analytics team as one of the lowest performing ecommerce analytics team to one consistently receiving recognition (Making a Difference), developing associates through promotions, and delivering revenue impacting insights on a consistent basis. This effort led to increased scope of partners two years running as the team becomes more and more efficient.Design and execute over 100 experiments per year across the transaction funnel applying statistical concepts to gain deep understanding of new experience and feature performance. Work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. Work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.Leverage combination of GCP SQL-based sales, digital, and customer data to generate insights and recommendations designed to spur the business forward.Tools, Techniques, and Platforms Used: Tableau, Quantum Metrics, BigQuery, Hive, Airflow, Python, Spark, regression and gradient boosting techniques

Led team of 6 full time analysts responsible for digital insight generation and analysis in support of HomeDepot.com's ecommerce, marketing, merchandising, and product groups.Transitioned weekly reporting from PDF-based reports to Tableau leveraging Adobe Analytics API ETL pipeline. Expanded KPI reporting to 11 net-new product and ecommerce teams (+78%). Delivered dozens of analytics strategic insights projects ranging from app download customer journey analysis, cohort analysis for B2B customers, and search online to offline journey behavioral analysis. Refined engagement model with product and ecommerce teams to drive more effective project management.Tools, Techniques, and Platforms Used: Tableau, Quantum Metrics, Adobe Analytics, BigQuery, Python, regression techniques

Led analytics team out of Atlanta with ongoing learning and development, data strategy, and data enablement focused on customer/consumer and product analytics.Performed advanced statistical analysis using R and Python (e.g. k-means clustering, correlation matrices) to identify product development and optimization opportunities within customer service and ecommerce teams. Leveraged and wrote API calls in Python to establish simple data pipelines for consumer survey data and blend with product interaction data to generate insights. Created data visualizations and dashboards in Tableau with qualitative and quantitative data to tell product and consumer stories both internally and to client senior leadership.Clients served: Delta Airlines, Coca-Cola, MailchimpTools, Techniques, and Platforms Used: Tableau, Foresee, Adobe Analytics, Teradata, R, k-means clustering

Act as both a people-manager and individual contributor to meet clients' analytics needs and function as an analytics subject matter within the organization.Build data models that connect data across many disparate sources to provide holistic data stories for clients.Partner with clients to develop measurement frameworks and set targets and benchmarks to help evaluate success within marketing programs.Manage and execute analytics implementations, changes, and customization via tag management and analytics platforms/tools.Develop repeatable and automated processes across every aspect of work including ETL, project management, onboarding and training, and client service. Clients Served: Georgia-Pacific, Beam Living, Hallmark Channel, Cox Communications, Oldcastle/Belgard, Ashton Woods Homes, Saia LTL Freight, Schweitzer-Mauduit InternationalTools and Platforms Used: Qlik Sense, Tableau, Google Data Studio, Google Analytics, Google Tag Manager, Salesforce, Pardot, Sprout Social, Brandwatch

Consult directly with clients to understand their holistic needs in the analytics and marketing space to perform in-depth analysis and reporting and provide actionable recommendations in line with client goals.Perform analytic site audits to provide recommendations on essential changes to improve data visibility.Identify, gather, and analyze information from a variety of large, complex data sets to understand consumer behavior and market trends using A/B testing and personalization strategies. Develop and maintain ongoing, automated dashboards, reports, and metrics that monitor digital advertising performance and provide actionable insightsClients Served: Siemens, Hallmark Channel, Georgia-Pacific, WE tv, Ashton Woods Homes, Lifetime Movie Network, CheribundiTools and Platforms: Qlik Sense, Simply Measured, ListenFirst, Google Analytics, Google Tag Manager, Adobe Analytics, Salesforce, Pardot

Analyze a breadth of media, video, social, mobile and web data to provide insight into the performance of clients’ omni-channel marketing programs. Develop overarching measurement frameworks and strategies, reporting on key business metrics.Provide insights and develops recommendations based on measurement reporting and analysis through social media and web analytics.Analyze multi-million dollar paid media plans across several platforms and develop campaign insights and optimizations.Work within the agency and the client to optimize and coordinate campaign strategies.Clients Served: Walmart, Chick-fil-ATools and Platforms: Tableau, Brandwatch, Netbase, Crimson Hexagon, Google Analytics, Sprinklr

Acting social media manager on 5 accounts creating content, leading community management, and analyzing paid and organic social media.Performed social listening analysis across accounts to identify trending topics and opportunities for engagement. Measured web traffic to improve content marketing strategy with data-driven insights.Led team on industry news and marketing trends, creating briefings and teaching lunch and learn sessions.Clients Served: Crimson Hexagon, Insightly, DattoTools and Platforms: Google Analytics, HubSpot, Crimson Hexagon, Buffer

Spearheaded design, implementation, and analytics of company’s first social media ad campaign for Buy 3, Get 1 for $1 tire campaign, resulting in an 8% sales lift. Due to success, led design, implementation, and analytics of ongoing promotional campaigns like Windshield Wiper Buy One, Get One campaigns that resulted in a 25% sales lift.Pitched and sold annual event marketing activation plan across 3 sponsorship venues engaging socially with Instagram and Snapchat, as well as unique interactive experiences with $200k budget.Compiled and analyzed sales and marketing trends of 71 Dealerships through incentives/merchandising events.

Supported Lexus President, VP of Sales, and VP of Service and Parts with ad hoc, daily, weekly, monthly, quarterly, and annual sales and financial analytics reports.Streamlined sales report efficiency and reduced average completion time by 25%. Created Lexus Accessories data matrix to optimize profit margin across more than 50 different products using profit per wholesaled vehicle, installation rate information, and gross revenue rates. Developed competitive trend reports across automotive industry.