Derek Reis Email & Phone Number

Minneapolis, Mn, Us

• Provided indirect leadership to a team of 35 Field Directors ensuring seamless implementation of enterprise strategies that impacted marketing, store design, property management and business operations. Recognized by Senior Leaders for driving connection and clarity between strategy and execution of large, complex projects.• Represented stores in the development and execution of a $40M strategy that enhanced store experience and optimized operational tasks and payroll, ensuring cost neutrality while aligning workload models with accurate forecasts.• Secured executive alignment for a $5M capital investment, enabling the strategic rollout of resources needed to execute one of Target’s key marketing strategies, and improving store experience for our guest.• Leveraged data to influence teams with the adoption of technology that streamlined operations and realized 10% in annual payroll savings, aligning with enterprise goals for workload efficiency and innovation.• Developed a new working model that revolutionized process across HQ and Stores. Established key benchmarks, streamlined workflows and aligned processes with business goals, resulting in a 20% increase in store performance.

Minneapolis, Mn, Us

• Identified strategic opportunities that influenced the development and activation of key priorities within merchandising. Actively sought diverse perspectives to influence decisions that aligned with the company’s strategy.• Led comprehensive change management as Target optimized its workflow to position itself for growth.• Collaborated with global teams to prioritize key workstreams, optimizing processes and reducing project timelines by 2 months, ensuring quicker strategy implementation to support critical business objectives and drive innovation.• Developed tools and resources to streamline deliverables and standardize ways of working across the enterprise. Influenced and trained project teams and Senior Leaders to ensure successful adoption.

Minneapolis, Mn, Us

• Inspired and influenced teams across Store Operations, Merchandising, Store Design and Finance to prioritize a $20M project investment that increased F&B revenue by 5% YOY.• Appointed to lead contingency scenario planning in response to the challenges posed by COVID-19. Successfully identified opportunities that led to a 20% reduction in payroll throughout the volatile Q1 - Q3 period.• Developed a Marketing Operational Brief designed to communicate project plans, milestone progress, financials and overall performance, enabling leaders to make data-driven decisions that improved decision making by nearly 75%.• Led cross-company collaboration to optimize existing liquor formats, enhancing guest experience through innovation.

Flower Mound, Tx, Us

• Coached 3 Project Managers in developing marketing strategies that were successfully implemented across 2,000 + SUPERVALU wholesale customers, while overseeing the execution to ensure measurable success.• Utilized customer and competitor insights to inform strategic decision making, creating business cases that effectively influenced leadership and secured alignment on key initiatives impacting retail experiences.

Burnsville, Minnesota, Us

• Leveraged performance evaluations, customer and competitive insights to invent strategies that supported New Stores, presenting and selling ideas to leadership, which resulted in a 23% increase in new market sales and a 17% boost in new customer visits.• Led the creation of a Vendor Marketing Program, driving an additional 30% in annual funding to support growth initiatives.

Westport, Ct, Us

• Successfully launched Sony’s FIFA Sweepstakes at Best Buy that received over 150,000 site visits in a 3-week period and exceeding mobile sweepstakes entries by 12%. Created the narrative for the campaign deck that sold the concept to partners.• Partnered with external teams across Marketing, Merchandising, and Insights to develop omnichannel innovations for Wrigley’s new item launch, resulting in a 10% sales comparison and making it the #1 selling item in its category at Target.

Minneapolis, Mn, Us

• Served as the Subject Matter Expert for monthly coupon redemptions and financial reporting shared across the enterprise.• Partnered with Coca-Cola to develop and implement digital innovation that drove engagement by 12% and became the platform for the “Share a Coke” campaign executed by the brand globally.

Entrepreneurship

Study Abroad (Rome, Italy).