Derek Reis Email & Phone Number

Minneapolis, MN, US

• Provided indirect leadership to a team of 35 Field Directors ensuring seamless implementation of enterprise strategies that impacted marketing, store design, property management and business operations. Recognized by.
• Represented stores in the development and execution of a $40M strategy that enhanced store experience and optimized operational tasks and payroll, ensuring cost neutrality while aligning workload models with accurate.
• Secured executive alignment for a $5M capital investment, enabling the strategic rollout of resources needed to execute one of Target’s key marketing strategies, and improving store experience for our guest.
• Leveraged data to influence teams with the adoption of technology that streamlined operations and realized 10% in annual payroll savings, aligning with enterprise goals for workload efficiency and innovation.
• Developed a new working model that revolutionized process across HQ and Stores. Established key benchmarks, streamlined workflows and aligned processes with business goals, resulting in a 20% increase in store.

Minneapolis, MN, US

• Identified strategic opportunities that influenced the development and activation of key priorities within merchandising. Actively sought diverse perspectives to influence decisions that aligned with the company’s.
• Led comprehensive change management as Target optimized its workflow to position itself for growth.
• Collaborated with global teams to prioritize key workstreams, optimizing processes and reducing project timelines by 2 months, ensuring quicker strategy implementation to support critical business objectives and drive.
• Developed tools and resources to streamline deliverables and standardize ways of working across the enterprise. Influenced and trained project teams and Senior Leaders to ensure successful adoption.

Minneapolis, MN, US

• Inspired and influenced teams across Store Operations, Merchandising, Store Design and Finance to prioritize a $20M project investment that increased F&B revenue by 5% YOY.
• Appointed to lead contingency scenario planning in response to the challenges posed by COVID-19. Successfully identified opportunities that led to a 20% reduction in payroll throughout the volatile Q1 - Q3 period.
• Developed a Marketing Operational Brief designed to communicate project plans, milestone progress, financials and overall performance, enabling leaders to make data-driven decisions that improved decision making by.
• Led cross-company collaboration to optimize existing liquor formats, enhancing guest experience through innovation.

Flower Mound, TX, US

• Coached 3 Project Managers in developing marketing strategies that were successfully implemented across 2,000 + SUPERVALU wholesale customers, while overseeing the execution to ensure measurable success.
• Utilized customer and competitor insights to inform strategic decision making, creating business cases that effectively influenced leadership and secured alignment on key initiatives impacting retail experiences.

Burnsville, Minnesota, US

• Leveraged performance evaluations, customer and competitive insights to invent strategies that supported New Stores, presenting and selling ideas to leadership, which resulted in a 23% increase in new market sales and.
• Led the creation of a Vendor Marketing Program, driving an additional 30% in annual funding to support growth initiatives.

Westport, CT, US

• Successfully launched Sony’s FIFA Sweepstakes at Best Buy that received over 150,000 site visits in a 3-week period and exceeding mobile sweepstakes entries by 12%. Created the narrative for the campaign deck that sold.
• Partnered with external teams across Marketing, Merchandising, and Insights to develop omnichannel innovations for Wrigley’s new item launch, resulting in a 10% sales comparison and making it the #1 selling item in its.

Minneapolis, MN, US

• Served as the Subject Matter Expert for monthly coupon redemptions and financial reporting shared across the enterprise.
• Partnered with Coca-Cola to develop and implement digital innovation that drove engagement by 12% and became the platform for the “Share a Coke” campaign executed by the brand globally.

Entrepreneurship

Study Abroad (Rome, Italy).