Derek Rogerson Email & Phone Number

Las Vegas, NV, US

Santa Clara, California, US

• Building out exceptional product marketing for a category-defining Code to Cloud integrated Security Platform with a focus on CSPs, Partners, and cloud native abilities. Positioning our Precision AI capabilities.
• Drove leadership for Palo Alto Networks cloud security in CNAPP and across every industry benchmark with exceptional product marketing that, over its first 3 years, grew install base by 20x and increased cloud revenue.
• Scaled our security marketing from 1 to 13 cloud-native security modules to fully cover code, deploy, and runtime
• Launched cloud security integrations and key CSP products like Amazon Security Lake, Amazon Inspector, Google GKE Autopilot, Amazon GuardDuty, Azure Functions, and AWS Control Tower, driving growth and security market.
• Delivered large sets of leads and opportunities through CSP global events like AWS re:Invent and Google Cloud Next, regularly generating more pipeline opportunity than well-established PANW solutions or competing vendors

Pleasanton, California, US

• Product marketing leadership for Contrast Protect runtime application self-protection (RASP) automated threat detection and exploit prevention, cloud-native serverless AppSec, and Contrast AST platform suite. Product.
• AppSec: GTM security product marketing for instrumented AST (IAST, OSS) and runtime security (RASP)
• CSPM: GTM security product marketing for cloud-native DevOps and CI/CD with AWS Lambda, Azure, and GCP
• APM: GTM security product marketing for application observability and runtime analysis
• SecOps and more: Pursuit of new markets for runtime application self-protection and instrumented security

Stow, Ohio, US

• Head of Marketing for MSSP offering SOC-as-a-Service with MDR, EDR, SIEM, and Threat Intel solutions. Owned go-to market strategies across the portfolio, ensuring messaging, value propositions, and sales materials.
• Acquired elusive "Gartner Representative Vendor" status for both MDR Services and EDR Solutions, directing our presence at Gartner Security Risk and Management Summit and meeting with Gartner research analysts
• Delivered a 39 NPS vs. a 7 industry benchmark with my newly developed customer success survey program
• Delivered 49% total overall new follower growth on social—including a 246% increase in Twitter impressions, 110% increase in Twitter profile visitors, and 310% increase in LinkedIn click-throughs with my new social GTM.
• Single-handedly designed and developed multiple field marketing trade show displays (including $100K spend on highly-praised 20'x20' bespoke open space for Ingram Micro ONE) and associated collateral and brand.
• Delivered new GTM strategy and reorganized product portfolio to align with emerging market trends and technology

San Jose, California, US

• Global lead for STAR marketing development, GTM strategy, and public relations storytelling. Results reporting directly to senior executives; owned analytics and insight evangelism. Led SFDC sales enablement and portal.
• Developed initial minor team blog into de-facto "PR voice of the company" and ~80% of demand gen in sales funnel
• Delivered 72% global audience growth, doubling inbound social media traffic with 350% increase in earned media
• Developed #1 FY17 PR result personally with 200 unique press mentions, delivering sales for Mobile and EPP products
• Delivered increased brand engagement with new GTM strategies, marketing operations, and distribution formats
• Led all Security Response publishing, vulnerability publishing, and the Microsoft partner relationship for MS Tuesday

San Jose, California, US

• Marketing and channel development. Security Response blog, Symantec Endpoint Protection portfolio marketing, Social, SEO, and DeepSight Adversary and Intelligence subscription publishing operations.
• Developed more than 10,000 vulnerability write-ups, 1,000 malware write-ups, 700 blogs, 100 technical whitepapers, 200 analyst journals, 200 threat summaries, 20 customized special reports, daily and monthly internal.
• Delivered business results that won over prospects with feedback recognizing our team's product as industry leading
• Increased published security response an eye-popping 3500% after optimized Akamai implementation
• Automated ops, reduced vulnerability publishing labor 40% and reduced whitepaper labor 80%, developed ops docs
• Initiated analytics and reporting, led KPIs and ROI, delivered Adobe marketing intelligence dashboard for executives

• I managed global web development teams for promised client outcomes (outsourced coding, design, copywriting staff)

• Delivered Business Communications degree program and directed GAC-ACT program and assessment center
• Awarded SHSID Grade Level Administrator role to implement and define new operations, policies, and requirements

• Increased lead generation 38% through improved ops, web and usability recommendations, and user-friendly AJAX UI
• Led online lead generation for 1000 Web properties; led production team (6 producers, 4 designers, 3 PHP/JS programmers, 2 coordinators); led SEO/SEM, Google Analytics reporting, and creation of new brands, UIs, websites

• Increased demand generation 300% with email marketing GTM strategy, competing against AOL, Yahoo!, MSN
• Directed $10K/m budget and two external writers, developed national web, print, radio, TV, outdoor marketing

New York, New York, US

• Managed 8,500+ subscriber B2B IT content library and owned content production lifecycle of technical content
• Led product development (12 technical producers) and led "Better Together" VIP partner relationships (MSFT, APPL, SYMC, HP, etc.)

• Tripled sales (200% growth rate)! Transformed company by persuading ownership and executives to target IT industry
• Increased leads 500%, delivered new GTM strategy, directed lead generation, developed CRM software for leads

Mfa, Writing

Ba, English Literature

Coursework, Usability And Evaluation