Derek Rogerson Email and Phone Number
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For enterprise-scale security marketing, I'm a product marketing rock star with 15 years of cybersecurity and cloud security experience with the largest security software vendors and a history of delighting both external and internal customers.I have directed and developed marketing programs and security thought leadership initiatives using every type of marketing tool to increase demand generation and brand awareness, drive conversions, and create revenue growth.I have reported to and worked alongside Fortune 500 and Nasdaq 100 SVP-level executives, managed VIP relationships (like JPMorgan Chase, Bank of America, AWS, Google Cloud, Microsoft Azure, Facebook, Apple), led strategic public relations and corporate communications strategies, managed external PR agencies (like Edelman, Golin, Grey) and marketing agencies, acquired tier-one press and media relationships (like NY Times, BBC, Ars Technica, ZDNet, and others), and guided analyst relations with important market research influencers (like Gartner and Forrester).Skills: Technical product marketing, demand generation, GTM, strategy, sales enablement, conversion tactics, brand awareness, events, project management, PR, communications, analytics, learning delivery, cybersecurity, privacy, threat intel, IR, DR, OT, SaaS, AppSec, DevSecOps, API Security, cloud native, agentless, AWS, Google Cloud, Microsoft Azure, OCI, AliCloud, IBM Cloud, RHOS, K8s, Terraform (IaC), CSPM, CWP, CI/CD, CNAPP, Network Security, CIEM, CDEM, ASPM, Data Security, DSPM, AI-SPM, AI Security, AI/ML/GenAI/LLM, cryptography, post-quantum cryptography (PQC)
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Chief Executive Officer, FounderStealth Mode AiLas Vegas, Nv, Us
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Senior Product Marketing Manager, Prisma Cloud, Csps And PartnersPalo Alto Networks Oct 2020 - PresentSanta Clara, California, UsBuilding out exceptional product marketing for a category-defining Code to Cloud integrated Security Platform with a focus on CSPs, Partners, and cloud native abilities. Positioning our Precision AI capabilities, delivering programmatic CXO engagement, raising product awareness, and generating continuous pipeline. Competing against 20+ vendors backed by VCs who have poured $8B+ into this product category.• Drove leadership for Palo Alto Networks cloud security in CNAPP and across every industry benchmark with exceptional product marketing that, over its first 3 years, grew install base by 20x and increased cloud revenue by 50x• Scaled our security marketing from 1 to 13 cloud-native security modules to fully cover code, deploy, and runtime• Launched cloud security integrations and key CSP products like Amazon Security Lake, Amazon Inspector, Google GKE Autopilot, Amazon GuardDuty, Azure Functions, and AWS Control Tower, driving growth and security market share• Delivered large sets of leads and opportunities through CSP global events like AWS re:Invent and Google Cloud Next, regularly generating more pipeline opportunity than well-established PANW solutions or competing vendors
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Senior Product Marketing Manager, Rasp And ServerlessContrast Security 2019 - 2020Pleasanton, California, UsProduct marketing leadership for Contrast Protect runtime application self-protection (RASP) automated threat detection and exploit prevention, cloud-native serverless AppSec, and Contrast AST platform suite. Product planning, GTM, launch, marketing, sales enablement, and competitive to help deliver ~$1.4M USD/week in pipeline generation.• AppSec: GTM security product marketing for instrumented AST (IAST, OSS) and runtime security (RASP)• CSPM: GTM security product marketing for cloud-native DevOps and CI/CD with AWS Lambda, Azure, and GCP• APM: GTM security product marketing for application observability and runtime analysis• SecOps and more: Pursuit of new markets for runtime application self-protection and instrumented security -
Director Of MarketingBinary Defense 2018 - 2019Stow, Ohio, UsHead of Marketing for MSSP offering SOC-as-a-Service with MDR, EDR, SIEM, and Threat Intel solutions. Owned go-to market strategies across the portfolio, ensuring messaging, value propositions, and sales materials resonate strongly with clients around the world. Managed product and event marketing teams and developed programs while setting the tone and managing cross-functional collaboration. SME on products, market, customers, and competition.• Acquired elusive "Gartner Representative Vendor" status for both MDR Services and EDR Solutions, directing our presence at Gartner Security Risk and Management Summit and meeting with Gartner research analysts• Delivered a 39 NPS vs. a 7 industry benchmark with my newly developed customer success survey program• Delivered 49% total overall new follower growth on social—including a 246% increase in Twitter impressions, 110% increase in Twitter profile visitors, and 310% increase in LinkedIn click-throughs with my new social GTM strategy• Single-handedly designed and developed multiple field marketing trade show displays (including $100K spend on highly-praised 20'x20' bespoke open space for Ingram Micro ONE) and associated collateral and brand merchandise• Delivered new GTM strategy and reorganized product portfolio to align with emerging market trends and technology• Stood up entire marketing operations, including hiring, development, training, regular 1:1s, biannual reviews, and workflow management; acting as COO to integrate Marketing with Product and Sales; reporting directly to CEO -
Senior Product Marketing Manager, Security Technology And Response And IntelligenceSymantec 2013 - 2017San Jose, California, UsGlobal lead for STAR marketing development, GTM strategy, and public relations storytelling. Results reporting directly to senior executives; owned analytics and insight evangelism. Led SFDC sales enablement and portal development.• Developed initial minor team blog into de-facto "PR voice of the company" and ~80% of demand gen in sales funnel• Delivered 72% global audience growth, doubling inbound social media traffic with 350% increase in earned media• Developed #1 FY17 PR result personally with 200 unique press mentions, delivering sales for Mobile and EPP products• Delivered increased brand engagement with new GTM strategies, marketing operations, and distribution formats• Led all Security Response publishing, vulnerability publishing, and the Microsoft partner relationship for MS Tuesday• Monitored and reported on global marketing campaigns, funnels, and other comparative global marketing activities• Developed and delivered insights, KPIs, benchmarks, ROI measures, data models, and intelligence dashboards -
Product Marketing Manager, Security Response North America Malware OperationsSymantec 2011 - 2013San Jose, California, UsMarketing and channel development. Security Response blog, Symantec Endpoint Protection portfolio marketing, Social, SEO, and DeepSight Adversary and Intelligence subscription publishing operations.• Developed more than 10,000 vulnerability write-ups, 1,000 malware write-ups, 700 blogs, 100 technical whitepapers, 200 analyst journals, 200 threat summaries, 20 customized special reports, daily and monthly internal bulletins• Delivered business results that won over prospects with feedback recognizing our team's product as industry leading• Increased published security response an eye-popping 3500% after optimized Akamai implementation• Automated ops, reduced vulnerability publishing labor 40% and reduced whitepaper labor 80%, developed ops docs• Initiated analytics and reporting, led KPIs and ROI, delivered Adobe marketing intelligence dashboard for executives• Awarded incident response commander role to guide and coordinate global executives, stakeholders, and critical vendors in SIREN "crisis calls" and enterprise resiliency disaster recovery meetings to ensure business continuity
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Digital Marketing ConsultantDerekrogerson.Com 2002 - 2011• I managed global web development teams for promised client outcomes (outsourced coding, design, copywriting staff) -
Director Of Studies And Professor Of Business AdministrationKeuka College, Act, Shsid 2005 - 2010• Delivered Business Communications degree program and directed GAC-ACT program and assessment center• Awarded SHSID Grade Level Administrator role to implement and define new operations, policies, and requirements
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Marketing StrategistGlobal Ad Agency 2006 - 2006• Increased lead generation 38% through improved ops, web and usability recommendations, and user-friendly AJAX UI • Led online lead generation for 1000 Web properties; led production team (6 producers, 4 designers, 3 PHP/JS programmers, 2 coordinators); led SEO/SEM, Google Analytics reporting, and creation of new brands, UIs, websites
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Marketing ManagerNext50.Com 2000 - 2001• Increased demand generation 300% with email marketing GTM strategy, competing against AOL, Yahoo!, MSN• Directed $10K/m budget and two external writers, developed national web, print, radio, TV, outdoor marketing
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Content Acquisitions Team LeaderEarthweb Inc. 1999 - 1999New York, New York, Us• Managed 8,500+ subscriber B2B IT content library and owned content production lifecycle of technical content• Led product development (12 technical producers) and led "Better Together" VIP partner relationships (MSFT, APPL, SYMC, HP, etc.) -
Marketing ManagerIn The Spotlight 1998 - 1999• Tripled sales (200% growth rate)! Transformed company by persuading ownership and executives to target IT industry• Increased leads 500%, delivered new GTM strategy, directed lead generation, developed CRM software for leads
Derek Rogerson Skills
Derek Rogerson Education Details
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Naropa UniversityWriting -
University Of Toronto - University CollegeEnglish Literature
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University Of Toronto, Faculty Of InformationUsability And Evaluation
Frequently Asked Questions about Derek Rogerson
What company does Derek Rogerson work for?
Derek Rogerson works for Stealth Mode Ai
What is Derek Rogerson's role at the current company?
Derek Rogerson's current role is Chief Executive Officer, Founder.
What is Derek Rogerson's email address?
Derek Rogerson's email address is de****@****ail.com
What is Derek Rogerson's direct phone number?
Derek Rogerson's direct phone number is +131080*****
What schools did Derek Rogerson attend?
Derek Rogerson attended Naropa University, University Of Toronto - University College, University Of Toronto, Faculty Of Information.
What are some of Derek Rogerson's interests?
Derek Rogerson has interest in Science And Technology.
What skills is Derek Rogerson known for?
Derek Rogerson has skills like Content Management, Content Strategy, Seo, Social Media Marketing, Copywriting And Editing, User Experience, Content Development, Research, Blogging, Security, Project Management, E Commerce.
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