Derek Schroeder Email & Phone Number

Omro, WI, US

Berne, Indiana, US

Appleton, WI, US

- Developing and deploying marketing campaigns to increase brand awareness- Overseeing execution of AIA’s social media strategy and content calendar- Managing and contributing to public relations campaigns- Defining and reporting on KPIs and campaign metrics, including continuous improvement recommendations- Executing brand and demand generation campaigns.

Milwaukee, Wisconsin, US

- Created and managed marketing objectives, producing 10 SQLs in 2021 and 30+ SQLs in 2022, generating new revenue of $3.6M+ - Directed and upskilled marketing team resources including, digital marketing manager, creative specialist, and digital marketing analyst- Guided the optimization of the CRM system to maximize prospect and customer engagement.

Milwaukee, Wisconsin, US

- Aligned product and marketing teams through the build-out of product marketing practice, including competitive market analysis, product release launch processes, and managing analyst relations- Refreshed the user experience of Znode.com and Artifilabs.com on an ongoing basis with page template updates and defined user journeys

Brookfield, Wisconsin, US

- Repositioned and rebranded the company, targeting B2B ecommerce for equipment manufacturers, including renaming ecommerce product- Pitched and managed client business division, Zoom Parts, creating $200K in revenue in the first six months - Launched and managed three NopCommerce storefronts focused on expanding market share with D2C ecommerce (ALLRV.COM.

Madison, WI, US

I worked primarily in the marketing group at Asymmetric Applications Group, Inc. I was responsible for maintaining client relationships and the development and execution of campaigns tied to high-level strategic targets. I worked to position clients and deliver powerful messaging to the desired audience to give clients' businesses the ability to compete.

Naas, IE

- Served as marketing lead for Kerry Foodservice implementation of SAP Hybris, consolidated five existing ecommerce storefronts into one- Managed creation and updating of product data, including descriptions, imagery, and supporting materials for portfolio of 2K+ SKUs- Merchandised product portfolio for Kerryfoodservice.com, including category build-out.

Whites Creek, Tennessee, US

- Drafted monthly client reports including social media KPIs, website performance, and digital ad ROI- Set up weekly automated reports to provide clients with a continuous snapshot of campaign metrics- Analyzed marketing metrics and provide recommendations to better optimize marketing efforts

Milwaukee, Wisconsin, US

- Served as project manager for digital projects, including managing up to four website projects at one time, launching a total of 12 websites - Designed sitemap and wireframes based on client content requirements, UX best practices, and SEO strategy- Created search engine optimization (SEO) grids for website builds and managed on-going SEO post-launch.

Waukesha, Wisconsin, US

- Created email automation campaign, including an abandoned cart email series resulting in a +25% conversion rate- Created list cleaning/re-engagement email series resulting in $11,000+ in annual savings- Manage LANG.com's product database including analysis and attribute creation- Evaluate and optimize UX for LANG.com- Led redesign of.

Brentwood, TN, US

- Created and executed innovative social advertising campaigns on Facebook and Twitter- Designed structured campaign tests, define success criteria and analyze results- Optimized all campaigns using geo and demographic targeting- Tracked, measured and reported on social channel results- Developed processes, recommendations and best practices for deploying.

Nashville, Tennessee, US

- Managed client social media channels with content calendars and responded to engagement- Expanded client’s social media audience through mind-mapping processes- Managed ad campaigns with Facebook Ads Manager, LinkedIn Ads, and Twitter for Business- Produced monitoring and response protocol processes for use on client social media accounts- Managed PPC ad.

Nashville, Tennessee, US

• Create and schedule social posts on Facebook and Twitter for clients
• Engage and respond to social media comments via client accounts
• Plan and promote company events via social media channels and email marketing
• Organize media buying efforts ensuring maximum ad viewership with low cost per impression
• Write monthly client reports for SEO changes and ranking improvements
• Manage client SEO practices via Content Management Systems and Google tools

SMCNash is a local chapter for the international Social Media Club. Social Media Club's primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices.As a community promoter for SMCNash I wrote copy for the organizations social media profiles including Twitter and Facebook. SMCNash.

Oshkosh, WI, US

• Created social media outlets Clarity Care, Inc. corporate
• Created social media outlets for subprograms Chance and Imagine
• Created social media plans, manuals, guidelines and organization wide policy

Oshkosh, WI, US

• Implemented website content using Plone Content Management System
• Edited and check website content for AP style
• Worked with the IMC team to coordinate photo and content production
• Researched competitive universities for use in creating website content and layout

Oshkosh, WI, US

• Member of the 2012 chapter Bateman Case Study Competition team – Client: Childhood Obesity
• Co-head of the chapter’s 2012 National Organ Donor Awareness Competition campaign

Oshkosh, WI, US

Helped develop the UMatter communications plan for the campus counseling center. Established content for the website and developing subprograms to promote the overall message of the UMatter Program.

Oshkosh, WI, US

• Headed the UW Oshkosh PRSSA "Minute to Give" National Organ Donation Awareness Campaign competition effort that received 2nd Place
• Team Member on UW Oshkosh Polar Plunge Campaign
• Team Member of the UW Oshkosh PRSSA CW "Vampire Diaries" Campaign

• Distributed sample blog posts for Sweepstakes promotion effort
• Produced promotional video interviews with brand riders for YouTube

• Managed the company's Facebook, Twitter, and LinkedIn accounts
• Created the company blog and maintain blog posts
• Edited and developed website content
• Wrote and distributed news releases

Wausau, Wisconsin, US

• Effectively sold additional products to customers purchasing related products
• Serviced customers through order tracking and consulting with corporate stores
• Efficiently managed talk time and increased call productivity
• Managed outbound call volume to customers and stores regarding orders
• Increased customer satisfaction through professional communication skills

Bs, Journalism

Education record