• Collaborated with a team of 6 developers and 2 designers to manage and deliver over 45+ client projects, including comprehensive website redesigns, Shopify theme setups, and one-off website enhancement projects.• Conducted and presented website audits to over 20 prospective clients, driving new business acquisition through insights on user experience, site speed, GA4 analytics, and Shopify app recommendations.• Optimized conversion rates using HotJar, heatmaps, user recordings, and GA4 analysis. • Coordinated cross-agency to integrate email/SMS marketing, SEO, and content strategies into web projects, enhancing client growth and customer retention.• Documented and communicated design solutions effectively, ensuring alignment with project stakeholders and clarity with the development team.• Emphasized inclusive design guidelines for web products on desktop and mobile to ensure ADA compliance and meet industry standards.

Design websites, landing pages, launch pages, and one-off web projects for eCommerce and B2B brands. Manage projects by creating timelines to bridge companies to high-scaling eCommerce models.

Assist with any creative work needed for clients, including infographics, ads, packaging design, motion graphics, social media, emails, & SMS designs.

• Worked together with Location-Based Entertainment team to conceptualize, design, and market experiential extensions of any of the Discovery brands.• Participated in competitive product research and trend analysis. Presented these findings to the team to drive new partnerships & marketing strategies.• Updated Discovery Destinations website, created logo variations and infographics for pitch decks, designed visual style guides for exhibits, developed social media style guide, and managed creation of 60+ social media posts for @discoverydestinations.

• Designed enterprise applications in an agile workplace environment alongside the Enterprise Solutions team. These solutions assisted departments across the company with managing databases of movies, theaters, and logistics.• Engaged in detailed design critiques and presentations to enhance user experience & meet business needs.• Standardized and documented design system to ensure consistency & high-quality across all enterprise solutions products.

• Office of Diversity & Inclusion (July 2019 – March 2020)Designed all print, web, and miscellaneous media to promote guest speakers, training sessions, and other events. Also in charge of webpage on Chapman University's website. Received training for ADA compliance with web and wordprocessing platforms.• Chapman Radio (March 2019 – March 2020)Designed all print, apparel, web, social, motion graphics, and miscellaneous media. Redesigned logo and brand identity for radio.• University Program Board (July 2017 – March 2019)Design assistant for the marketing team of the Chapman University Program Board (UPB). Designed all print, apparel, web, social, and miscellaneous media. Redesigned logo and board brand identity.

Executive member of Chapman University’s Student Advertising Agency in which we compete in the National Student Advertising Competition (NSAC). As a creative team, we plan, develop, and execute a plans book, mockups of executions, new branding, copywriting, and commercial video productions. Past clients include Tai Pei Frozen Foods, Oceanspray, & Wienerschnitzel.