Derek Sheedy, Mba Email & Phone Number

Pleasanton, California, United States

Wrote, developed and produced marketing information for highly technical robotics products. Worked with engineering groups and global sales teams to refine technical information into benefits-focused marketing materials including flyers, brochures, web content, promotional videos, and customer success stories. – Project managed the production of four customer success story videos in multiple regions (North America, Europe, Asia) targeting specific industries and applications.– Developed promotional product videos to launch key new products.– Wrote and designed collateral material to support new product launches. – Managed multiple photoshoots to support new and existing product sales. – Produced regular competitor news emails to keep sales regions informed on news and activities throughout the industry. – Managed Marketing Communications Department budget. – Wrote and distributed internal communications to inform global sales regions of product developments and launch schedules.

Reno, Nevada, United States

Managed development and distribution of agent-facing communications for regional insurance provider. Worked with executive leadership and sales teams to produce critical communications to independent agents. Worked with internal teams on quality control of all internal communications initiatives.– Produced corporate annual report detailing fiscal year results and vision for the year ahead.– Produced over 25 agent communications to keep agents informed about changes and updates to product lines.– Produced 10 urgent moratoriums with less than 24-hour turnaround. – Maintained brand consistency by reviewing more than 35 pieces of marketing collateral for brand compliance.

Hoffman Estates, Illinois

Managed Branding and Marketing Communications functions for FANUC America’s machine tool control business. Developed print and digital marketing material, worked with trade media to encourage positive coverage and planned and executed customer-focused events and tradeshows. Managed social media activity for the CNC side for the business. Served key role in developing strategy and executing overhaul of corporate website. – Produced and promoted customer testimonial videos to promote the FANUC brand and share positive customer experiences.– Played a key role in redesign of corporate website while developing the architecture and creating content for over half of the site.– Managed the development and launch of CNC integrator program designed to grow brand preference and mindshare by positioning FANUC products as the solution-of-choice for retrofitters and machine tool builders.– Developed internal communications materials to inform employees of activities/accomplishments across the organization.– Managed CNC division participation in tradeshows by developing graphics, media relations, show guides and presentation materials. – Built print and digital advertising campaigns to increase brand awareness and generate leads for various promotions.

Worked with internal resources and third-party vendors to develop marketing communications tools. Projects included print collateral, e-mail and online marketing and promotions. Collaborated with R&D, marketing managers and site leadership to develop marketing materials focused on driving sales and maintaining brand integrity.

Managed marketing communications activities for $2 billion aerospace and defense company. Developed and managed advertising campaigns targeting commercial aviation and government/defense industries. Lead overhaul of corporate brand including messaging, voice, brand guidelines, brand imaging, website, and corporate literature. – Managed corporate website overhaul to reflect revised corporate structure and brand imaging.– Produced award-winning corporate Annual Reports as part of a cross-functional team.– Developed and managed corporate advertising campaigns focused on increasing brand recognition and increasing awareness of corporate-wide capabilities. – Built strong brand presence at major industry tradeshows and international air shows by developing a compelling booth design, graphics, and messaging that communicated the company’s broad product and service offerings.– Monitored industry trends and market developments and consulted with business leaders to properly position products based on changes in the marketplace.

Worked directly with IBM through contract with Sykes Enterprises. Provided marketing communication leadership to IBM marketing managers and account executives for joint marketing activities with developers. Supported advertising efforts through collateral review and press release guidance. Supplied advice on logo/emblem usage and co-branding issues. Coordinated resources for multi-departmental projects. Sample Accomplishments:– Reduced press release approval time from over 30 days to 7–10 days while serving on multi-departmental board to revise approval process.– Developed, reviewed, and edited over 20 pieces of collateral quarterly, generally with under 24 hours turnaround time.– Worked with corporate advertising to customize local and tactical campaigns for business partner event programs.– Developed and produced “Campaign Spotlight” reports for distribution to IBM’s executive-level management.

Controlled overall editorial quality of quarterly iron and steel industrial technical publication. Interfaced with advertising agency for production and design. Supplied ghost writing for executive management and engineers. Managed mailing list and domestic/international distribution. Produced, maintained, and distributed all printed and electronic marketing materials and press releases. Developed strong relationships with local, national, and international media. Developed departmental policies and procedures. Managed print and Internet advertising campaigns. Selected media and determined optimal frequency while ensuring budget guidelines were met. Sustained internal and external brand image. Assisted in planning and implementation of tradeshows and events.SAMPLE ACCOMPLISHMENTS:– Issued first edition on time with 50% normal production time after assuming control of delayed project.– Increased subscriptions over 10% by improving editorial quality and offering online subscriptions. – Significantly reduced required stock of printed copies by developing electronic version for online distribution and archival.– Created premier "Special Issue" focusing on new iron making process.– Initiated ambitious re-branding of mature company through successful presentation to company executives/founders.

Master'S Of Business Administration (Mba), 2007

Bachelor'S Degree, English

Ba, English