Derek Smith Email and Phone Number
I am passionate about helping businesses make more profit and improve efficiencies through the use of data and technology. I have over 15 years of experience in data analytics, performance measurement, data governance, sales, and marketing, across various industries and sectors.Previously, I was the Head of Business for a national multiunit restaurant group, where I led all performance measurement activities, reengineered the corporate database, established a new data governance structure, and introduced PowerBI as a key data visualization tool. I also have a strong background in business analysis and project management, having worked as a Financial Analyst for the City of Vancouver, where I led the consolidation of investment requests, standardized project delivery metrics, and consolidated operational health and safety data. I have a proven track record of using data-driven insights to identify successful profit-generating strategies and to support decision-making processes.
Hatch Insights
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Chief Operating OfficerHatch Insights Mar 2024 - PresentVancouver, British Columbia, Canada -
FounderCanopy Metrics Mar 2023 - PresentVancouver, British Columbia, Canada -
Head Of Business IntelligenceWarehouse Group Inc. Jun 2021 - Mar 2023Vancouver, British Columbia, Canada- Led all performance measurement activities including the generation of a metric repository, the creation of a multi-system data warehouse and the introduction of PowerBI as a key data visualization tool- Reengineered the corporate database so all data components could scale with growth- Led the development of a new reporting sandbox in SQL to assist with off-production adhoc reporting and integrations- Established a new data governance structure to ensure transaction and labour data consistency across all store databases- Responsible for all ETL activities related to the corporate database- Established several dataflows and paginated reports in PowerBI to assist with data integration across all corporate divisions- Created several key dashboards in PowerBI to help with operational analysis and profit generation- Led hundreds of adhoc projects including sales forecasting, annual budgeting and impact analysis -
Financial Analyst, Finance And Performance MeasurementCity Of Vancouver May 2019 - Jun 2021Vancouver, British Columbia, Canada- Led the consolidation of investment requests during the 2020 budget process. This improved consolidation method enabled senior leaders to stay engaged through the prioritization process and it allowed for better data management and analysis. - Recognized and acted on an opportunity to standardize the project delivery metric between departments. The new on-budget metric will allow the City Leadership Team (CLT) to compare the project performance across a variety of disparate functions.- Consolidated Operational Health and Safety data for deployment in Qlik Sense. The new Qlik Sense dashboard will provide senior leaders with a dynamic tool for locating and acting on important OH&S issues.- Assisted in the development of a new city-wide GM Dashboard. Process included mapping hundreds of departmental metrics from SharePoint into Qlik Sense. - Created a new senior-level dashboard for the City of Vancouver’s Civic Satisfaction Survey results. Dashboard will allow senior-level staff to gain additional insights through a dynamic, cross-tabulated interface. Beta version was shared with the CFO.- Used the Results Based Accountability framework to develop more effective performance measures for the City Protective Services business stream. These new measures will focus on the effect of the department’s effort, linking performance directly to the department’s input. -
Purchasing AnalystCactus Club Cafe Jan 2015 - May 2019Vancouver, British Columbia, Canada- Key member of an internal committee that was specifically tasked with making the business more money through increased operational efficiency.- Years of formalized information management and data analysis which included the following steps; liaise with managers and directors to asses data requirements, generate analysis methodology and distribute tasks among analyst team, mine data from various sources, compile data into the proper tools, correlate and analyze data to formulate recommendation, present results back to directors and executives.- Produce recommendations based on competitive intelligence, market dynamics, price elasticity, customer segmentation, and other operational factors- Responsible for several data solutions that will 10x my salary indefinitely.- Created data warehouses that are more efficient and more productive based on the needs of the business. -
Territory ManagerNortham Beverages Oct 2012 - Jan 2015Vancouver, BcResponsible for the management of NorthAm Beverages portfolio in the LRS, GLS, and Licensee channels. Tasks included:- Prepare and update daily/weekly/monthly sales plans to achieve annual targets- Create and maintain databases to track sales vs. budget, trade spend vs. budget, tactical marketing initiatives, customer buy-in and to help with category management.- Ongoing analysis of market trends and competitive actions.- Maintain CRM database by updating customers, channel, and daily initiatives
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Merchandiser/AssociateMolson Coors Canada Dec 2009 - Oct 2012Vancouver, BcI was responsible for the management of Molson Coors Canada's portfolio in the LRS, GLS and Licensee channels. Tasks included:- Prepare and update daily/weekly/monthly sales plans to achieve annual targets- Maintain databases to track sales vs. budget, trade spend vs. budget, tactical marketing initiatives, customer buy-in and to help with category management.- Maintain the customized CRM database- Regularly extracted data from SAP in order to analyze market share and territory performance. -
Corporate TrainerBoston Pizza 2006 - 2007
Derek Smith Education Details
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Big Data Specialization -
The University Of British ColumbiaBusiness Analysis And Project Management -
University Of WaterlooIntroduction To Sql -
Diploma In Marketing Management
Frequently Asked Questions about Derek Smith
What company does Derek Smith work for?
Derek Smith works for Hatch Insights
What is Derek Smith's role at the current company?
Derek Smith's current role is Performance Measurement Expert | Operations Management | Restaurant Tech | Revenue Management.
What schools did Derek Smith attend?
Derek Smith attended Kwantlen Polytechnic University, University Of California San Diego, The University Of British Columbia, University Of Waterloo, British Columbia Institute Of Technology.
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