Derek Snider (He/Him/His) Email & Phone Number

Toronto, On, Ca

Mississauga, Ontario, Canada

Provides strategic and operational leadership to a team of supervisory and professional staff that delivers a variety of integrated communication solutions including long term communications planning, consultation and advice, strategic corporate communications, issues management, crisis communications management, event management, creative and promotional writing, reputation and image management and social media; provides for staff development and training, establishes performance standards and conducts performance evaluations, with direct input into hiring decisions and taking responsibility for team results.Provides both strategic and tactical communications expertise to assist in achieving program and service objectives and to ensure alignment and understanding of the corporate strategic objectives and priorities through effective corporate level internal and external communications.Plans, develops, implements and evaluates internal and external communication strategies encompassing media, community, public and government relations.Provides advice and guidance to all levels within Peel Regional Police in achieving their communication and marketing objectives. Recommends the most effective methods to communicate information to desired audiences. Develops corporate communication standards, policies and guidelines that enable and facilitate effective communications while cultivating creativity and imaginative thinking.Oversees the preparation of speeches, publications, crisis communications, events and ceremonies, intranet and internet communications and public presentations. Ensures that all communications are effective, professional and reflect appropriately on the members involved and the Service.Keeps the public informed on how the Service is working to enhance the safety of the Region of Peel.

Oakville

Mentored a team of Producers, Editors, Video Journalists and On-Air Meteorologists, fostering an environment of creativity and trust that enabled my team to create viral video content for digital/social platforms. Enhanced news coverage and increased audience participation by developing viewer generated live stream shows, Seasonal Forecast network takeovers and partner integrated content initiatives Produced The Weather Network original factual series “Storm Hunters” for domestic and international broadcast. Storm Hunters has aired on 3 continents In partnership with the CMF, created and produced Captured – Viral Weather Video Explained, a long form mini-series for domestic and international broadcast

Toronto, Canada Area

Developed, produced and managed dozens of video series directly responsible for a dramatic increase in unique users and a 250% increase in digital sales Produced 60% YoY increase in video views (and a 94% increase in Twitter audience) in the first 6 months following the launch of the rebranded theScoreTV.ca Mentored and assigned a team of digital field producers, reporters and videographers Developed and produced integrated branded content including: Gillette Drafted – The Search For Canada’s Next Sportscaster

Sourced, interviewed, and edited feature articles for Canada’s Leading Lifestyle Magazine

Ba Hons, Political Science And Government

Graduate Diploma, Broadcasting

Bachelor Of Arts - Ba