As the VP of Marketing at Noka, my role is to lead the marketing efforts for this exciting healthy snack brand and transform it into an aspirational lifestyle product that accompanies and enhances the activities you love. Noka is all about being your healthy companion for adventure, no matter where you're headed next.In this position, my primary focus will be on growing brand affinity and elevating an already exceptional brand perception. Simultaneously, I will work towards increasing brand awareness and customer acquisition, while generating demand and excitement around Noka's future direction.With Noka being a fast-growing brand with immense potential, my objective is to fuel the fire of its growth by spreading the word about our amazing product line and sharing the captivating story behind the brand. Together, we will take Noka to new heights and establish it as a must-have lifestyle brand in the market.

Lead the strategic identification of brand positive partnerships to drive both brand affinity and revenue globally. Responsible for the identification and cultivation of partner relationships as well as the cross functional execution to bring programs to life at retail and online. Open doors with potential partners, lead exploratory discussions and evaluate/develop business opportunities into successful relationships.

Providing global creative direction for the brand in regards to retail, events, environmental design, branded collateral, softgoods and apparel. Developing the spatial brand narrative and translating it into a physical experience or environment, whether conversion oriented, educational, social or inspirational, to deliver creative solutions in a diverse range of markets. Striving to find new and compelling ways to engage with consumers by appropriately integrating art and technology to provide a place beyond simple transactions, a place to gather, enabling the brand-to-consumer relationship to flourish. The visual communications expert responsible for crafting impactful messaging and executing the creative vision to support the brand experience and attract consumers to engage and connect with curated content. Navigating digital channel disruption through a desire for innovative physical infrastructure to enable every real-world touchpoint in the path to purchase to be memorable and awesome. Genuinely passionate about the bigger picture, driven to guide ideas across a variety of campaigns that cross disciplines and channels. Lead an approach that inspires, and drives revenue growth through superior brand and product experience that cuts through the noise and differentiates from the competition. Methodically constructing solutions to reflect the brand's design ethos and enhance the consumer experience while demonstrating a refined creative sophistication.

Set the global merchandising vision, strategy and plans for all online and off-line channels and drive the go-to-market strategy and process for consumer experience. Merchandising is the critical bridge between product, brand and sales, ultimately linking back to our consumer.- Plan, develop, and facilitate Global Visual Merchandising Playbook centered around product campaigns and marketing initiatives- Partner with Brand to ensure all marketing messages are told within appropriate sales channels through thoughtful segmentation and placement of our ideas across the distribution landscape.- Implement processes that drive brand cohesion and alignment to the strategic merchandising plan- Define requirements, benefits and project scope, manage changes against scope, and ensure timing, cost and quality are aligned with GTM plans. - Lead a team of merchandisers to work cross-functionally, develop resource plans, and define resource skill sets while driving omni-channel projects. - Relentless focus on customer experience and optimizing the retail and digital platforms to guide customers through the sales funnel, driving consideration and conversion- Create a compelling product experience, to include inspirational merchandise presentations, simple and intuitive category navigations, along with accurate product direction and details.- Strategize, implement and analyze plans to drive the organic channel via SEO experiments, diving deep into performance issues, own end to end projects, write detailed product requirements for the development team to execute, and communicate the performance and status of these initiatives with leadership.- Maintain a current in-depth understanding of the Ecommerce and Retail landscapes to identify and validate marketing needs, opportunities and gaps.- Counsel regions on alignment to the global strategy and approve regional exceptions

Management and strategy -Implement omni-channel marketing strategy geared toward elevating brand awareness and visibility to increase consumer consideration and loyalty. Measure and impact all aspects of merchandising for online and offline channels globally.Development and SEO -Act as point person for leading SEO strategy and execution. Oversee development and maintenance of a best in class, highly flexible and dynamic website capable of adapting immediately to new marketing ideas and/or competitive threats. Map digital capabilities to strategic priorities.Content -Drive development of all online and offline merchandising creative, while ensuring the experience is on-brand and aligned. Build campaigns to drive acquisition, sales, and retention. Bring the overall value proposition to life in an exciting and compelling manner for the consumer.Visual merchandising and experience-Provide solutions to online and offline visual and merchandising challenges using brand standards and visual guidelines to maintain brand integrity enforced through the creation and adherence to the omni-channel style guide.Ecommerce -Test, learn and optimize marketing levers, messaging, and site content to build 1:1 relationships with consumers while driving the business.Channel sales -Actuate the development of comprehensive channel marketing plans and programs that build brand equity, drive incremental sales, online merchandising activities, and deliver category growth utilizing insights and expertise for all channels.Global omni-channel -Develop, implement, track and optimize marketing campaigns across all channels globally.Project management and process -Drive digital process innovation and the measurement of new efficiencies and ROI by replacing manual processes with technology to drive both cost savings and revenue generation.Thought leadership -Ensure that the company’s key strategies are supported by emerging technologies and new organizational competencies.

- Manage all Global eCommerce Sites to operate at peak performance, and establish the benchmarks by which performance is measured.- Activate opportunities to improve site performance and customer experience, while managing the practical execution of these improvements. - Consume and leverage detailed data and research to identify emerging digital trends, pull out key consumer insights, develop audience personas and consumer journey maps, identify opportunities and create briefs for development, content creation and merchandising. - Deliver comprehensive campaigns to improve organic rank, conversion, and overall traffic through content marketing, a strong understanding of major search engine algorithms, while managing, tracking, and reporting on organic channel growth using the latest SEO tools. - Create clear and compelling UX wireframes that guide projects from strategy planning through launch by utilizing a fundamental understanding of marketing and its place in web design. - Translate data and insights into actionable recommendations and tactics to maximize results. - Define project scope, timing, and budget while ensuring all phases are executed with the highest quality and profitability. - Lead a team that handles multiple projects simultaneously by communicating efficiently, prioritizing actionable tactics to drive overall success, and by defining a vision of how concepts come to life across digital consumer touch points. - Spearhead adherence to the Digital style guide and site templates to enforce consistency. - Manage all execution and maintenance of user-facing aspects of the site and ensure that the user experience is as optimal as possible using the tools available in the DemandWare platform.

Managed the marketing/SEO/merchandising/development functions and operating budget for all global websites by planning, executing, and tracking all creative content campaigns, optimization of consumer experience via merchandising and site functionality to drive revenue, while improving operational efficiencies to increase profitability. Completed all content and merchandising tasks for the site design overhaul and re-platform of the Skullcandy.com brand website.

As a part of an industry-leading team, trained retail accounts on sales techniques using Skullcandy’s culture, innovation and applicable product knowledge in key audio product markets via extensive travel for clinics and large-scale presentations. Provided internal feedback and support for retail marketing initiatives, visual merchandising and consumer insights.

Managed all aspects of guest services for a high-end property management company in the Deer Valley Resort area, and led a team of employees to enhance client satisfaction and drive future reservations.

Provided customers with the highest level of service in the online retail industry by using state-of-the-art consumer solutions to expedite site visitors through the conversion funnel, and presented learnings and insights from these interactions to business analysts.