Derek Talbot Email & Phone Number

Columbus, GA, US

New Orleans, Louisiana, US

• Proactively developed a series of campaign reports that illustrated the fact that our expensive and time consuming Invitation to Apply campaigns (with little credit screening criteria) were underperforming our.
• Digital Product Owner for consumer credit card sales results via Digital channel. 2021 YTD results are 404% increase over 2020 results.
• Digital Strategy team lead Product Manager for launch of Client Guides resulting in avg. of >5,500 prospects/clients per month receiving informed product recommendations generating >21,000 opened accounts YTD. Utilize.
• Digital Strategy team lead for ongoing Digital Engagement initiatives to increase our client’s utilization of Online/Mobile Banking app self-service features such as account balance inquiries, deposits without.
• Research and SWOT analysis including website competitive analysis, industry research subscriptions, face-to-face Banker interviews, client and Associate survey results, Google Analytics, Power BI data reports, vendor.
• Serving as Product Marketing Manager to assist with Marketing department staff shortage

Baton Rouge, LA, US

• Managed team of 2-3 responsible for Marketing, Brand and Communications for a mortgage lender with annual avg. $1.8B in originations, 13 locations serving >30K customers & clients
• GMFS loan sales in 2014 = $1.4B, 2015 = $1.9B, 2016 = $2.2B, 2017 = $1.9B and 2018 = $1.7B
• Completed rebranding project. Scope included updated logo, tagline, documenting new brand standards, redesign sites, Intranet, print collateral, social media, etc.
• Generated 20% lead lift in 60 days by proactively consulting with Sales to redesign Apply Online
• Proactively revised poor Answering Service script and reduced caller hang-up rate below 2%.
• Redesigned & wrote daily content of 4 WordPress responsive sites– plus analysis for sales, SEO, Usability & brand using tools such as Google Analytics & Tag Manager, Crazy Egg & Moz Pro.

Mclean, VA, US

• Delivered profitable, customer focused digital financial products & online experiences driven on business cases, research, troubleshoot, proactive vision and intuition
• Product Owner who develop & prioritize product strategy, features, product roadmap, user stories & sprints based on competitive analysis, industry trends, data, market research and customer research.
• Product Owner and voice of user/customer & stakeholders on Agile scrum team; collaborate with executives, stakeholders, Designers, Developers, Engineering, Legal, Compliance, Operations
• Delivered profitable Auto Navigator★ product on time, increased conversion >30%, replacing $60M revenue offline product with new, intuitive digital product leveraging technology trends
• Delivered Secure Upload★ site that allows auto dealers and financing applicants to upload required loan documents online vs. having to fax or mail in documents. Loan withdrawals due to missing docs decreased more than.
• Delivered Approval Code Financing digital conversion project to enable prospects to apply online for competitive advantage & quicker utilization of their personalized auto loan mail offer.

Mclean, VA, US

• Developed and executed Internet Sales & Marketing strategy for public and account servicing sites through website copy, banner ads, A/B testing, paid search, usability, SEO, paid display, direct mail & e-mail. Led a.
• Made business case recommendation to executive stakeholders to improve different log in experiences for 18M customers. Single log in UI solution★ reduced customer service calls by 13%.
• Team lead for Banking home page redesign★ project based on user feedback, usability testing, log data, site analytics, interviews & competition review. New online accounts increased 5%.
• Digital Customer Experience Lead for 3 different bank acquisition conversions projects of 300K customers from their legacy bank account servicing sites onto Capital One’s servicing site.
• Proactively convinced 20+ stakeholders to resolve passionate customer complaints regarding difficult email opt-out process. My intuitive solution design was CAN-SPAM compliant and eliminated customer complaints while.

Dallas, TX, US

• Responsible for focus group research, product development, profitability analysis, training and support for Search Engine Marketing, Website and Banner Ad products.
• Responsible for website copywriting, publishing, training development & delivery, creation and delivery of executive presentations, design & production of print & online marketing collateral.
• Increased Internet directory advertising sales results for 3 of 4 metrics over previous year
• Achieved 120% of sales objective for 2003 and then had a $24 million increase in 2004
• Made ATT Customer Service group aware of an under utilized corporate awards program that led to impact of over 600 new enrollments and 6% increase in annual renewal rates.

Dallas, TX, US

• Responsible for creating and managing the Operations department responsible for the production of web sites, banner ads and miscellaneous digital products that required graphic design. Developed and documented the.
• Management experience included wrote job descriptions & recruited staff of 4 first level Managers, 1 second level Manager. Department consisted of 57 employees & contractors in a 9 state region with 8,000 advertisers.
• Demonstrated innovation by implementing unique, work-from-home every other day schedule rotation allowing sharing of workstations & software licenses; doubling staff but not costs. Productivity increased, turnover.
• Product Owner who wrote product features, product requirements and co-designed User Interface for new online Ordering & Tracking system I conceived to replace paper-based system. System reduced avg. production time of.
• Leveraged system user feedback for continuous business process improvement
• Increased Customer Needs Satisfaction Survey score avg. from 3.0 to 4.1

Dallas, TX, US

• Job Responsibilities:
• Responsible for training approx. 300 sales reps, support personnel and nationally certified marketing reps regarding Internet advertising products.
• Assisted in sales presentations to >50 existing and potential advertisers in a 9 state region
• Re-designed and continually updated 3 training courses, product demos, marketing collateral

Dallas, TX, US

• Job Responsibilities:
• Drive sales of Internet advertising in 5 state area via sales calls & training for prioritized reps
• Liaison between Atlanta HQ & sales divisions in my 5 state area regarding products & policies
• Responsible for consultation with advertisers for web site content gathering and design

Dallas, TX, US

• Job Responsibilities:
• Created sales collateral, presentations, direct mail & communications for 5 state area
• Writer for quarterly newsletter for assigned sales divisions
• Responsible for conference & event planning for sales divisions in a 5 state area

Dallas, TX, US

• Job Responsibilities:
• Direct sales of print directory advertising for small business customers in Louisiana. Responsible for internal and external customer service with assigned existing and new business accounts
• Formally recognized as a “Quality Improvement” and “Zero Defects” awards★ winner
• Consistently achieved and exceeded ATT sales objectives with high renewal rates

• Set daily schedule for chemical warehouse deliveries, receipts and order processing
• Supervised a staff of seven CDL drivers
• Responsible for QA testing and acceptance of all received and outbound bulk shipments
• Responsible for repackaging bulk liquid chemical deliveries into smaller sales packages (e.g. From bulk tanker car down to 300 gallon tanks, 55 gallon drums or 5 gallon containers.
• Responsible for inventory and yard safety

St. Louis, MO, US

• Daily responsibilities for ensuring car rental reservations were properly fulfilled through daily inventory management and face-to-face retail counter customer service
• Responsible for accounts receivable, new account procurement and relationship building with referral sources
• Directly supervised a staff of 3 employees and a contractor
• Enterprise is a company that specializes in teaching college graduates to run a profit center, manage people and grow their own fast-paced business. The culture was one that, regardless of job title or rank, each.

Bachelor Of Science, Psychology

High School Diploma