Derek Lam Email & Phone Number

United Kingdom

London, England, United Kingdom

Toronto, Ontario, Canada

Toronto, Canada

Canada

Toronto, Canada Area

Led integrated marketing programs from insight to implementation, managing cross functionally across supply chain, finance, and external agency partners to execute campaigns on the Axe shower gel and hair businesses. Managed Unilever's strategic partnership with the Toronto Raptors to build marketing programs and partnership marketing initiatives that.

Toronto, Canada Area

Supported the Unilever foods business at Loblaws, delivering analytic support to the account team managing Unilever Canada's largest customer relationship. Key projects include leading the development of a cross-account excel tool to moniter the underlying sales growth of a key innovation project, performing an analysis of the butter and margarine category.

Toronto, Canada

Represented Unilever products across categories, managing relationships in grocery, drug, and mass merchandisers to maintain and grow shelf space in store in Scarborough, Ontario.Led a cross-company initiative to streamline operations with a third-party vendor supporting the retail team, resulting in reduced costs and increased efficiency.Participated as a.

As a Co-President of the Ivey Marketing Club (IMC), selected and led an executive team of 20 student volunteers to help HBA1 students discover, develop, and launch careers in marketing. Worked with the executive team to plan and deliver academic and professional development events. Developed and managed relationships with corporate sponsors, academic.

• Uncovered insights using Nielsen analytics and developed strategic plans to address risks and opportunities in the Unilever Tea portfolio.
• Developed a comprehensive defense plan to mitigate a competitive risk in the Keurig K-Cups market, and presented my findings to Unilever Tea leadership in US, Canada, and the U.K., resulting in increased competitive.

Brampton, Ontario

• Planned and executed B2B marketing strategy to promote new Gluten-Free product line, securing a meeting with one of the world's largest Gluten-Free bakery manufacturers.
• Successfully wrote and issued press releases about the Gluten-Free product launch, increasing media publication from one to five magazines in three different countries.
• Established and maintained strong relationships with bakery industry magazine editors to facilitate networking at trade shows, resulting in increased local and international brand recognition.
• Designed and implemented a system to record and track meeting action items, resulting in improved completion of company goals.

Brampton, Ontario

• Effectively communicated with clients to facilitate processing, production and shipping of orders in the absence of regular sales coordinator. Achieved high levels of customer service and 100% client retention rate.
• Collected and analyzed sales order data to find inefficiencies and presented solutions to the executive team. Worked with VP Finance to implement suggestions, resulting in a 26% decrease in order processing time.
• Conducted market research and analysis on new product development opportunity, examining impact of product extension on competitive advantage and positioning. Presented conclusions to management, resulting in increased.

Candidate For Bachelor Of Arts, Honours Business Administration (Hba)

Candidate For Bachelors Of Arts, Honours Specialization Psychology

Activities and Societies: University of Western Ontario Debate Society, Western DECA Case Competition Club, Social Science Faculty.

High School Diploma, Ontario Scholar

Activities and Societies: Northern Debate Union - President (2011), Northern DECA Case competition club - President and Founder (2011).