Derek Weidl Email & Phone Number

Missisauga

Significant achievement: Leading the strategy to increase eCommerce sales from 1% to currently 9.5% of the business, with a goal of reaching 25% in the next 3 years.- Led the launch of the reimaged M&M’s eCommerce & Omnichannel experience in September 2021, setting the foundation for explosive growth in the online grocery industry.- Leading the.

Toronto, Canada Area

Significant achievement: Led cross-functional team to select eCommerce technology and System Integration partner to replatform the eCommerce experience. - Launched 2 different ship-from-store delivery models, including rollout of Instacart nation-wide resulting in M&M having the second most grocery-enabled delivery stores in Canada.

Kitchener, Canada Area

Significant achievement: Managed an email marketing program that grew offer redemptions to represent 10% of total sales, up from 2%, utilizing a 1 million+ opt-in contact list. - Redeveloped the digital media strategy, including onboarding new agency partners, to focus on measurable ROI generated by foot traffic to stores.- Led new website redesign.

Kitchener, Canada Area

Significant achievement: Launched new website resulting in annual savings of $3,000 and 50% reduction in time spent on website management, at a budget 30% less than the previous website. - Initiated subject line testing on emails to improve open rates, creative/content tests to improve click through rates on email campaigns and ongoing email list data.

Kitchener, Ontario, Canada

Significant achievement: Launched THEMUSEUM’s first blog, podcast, live-stream, live-blog, online game, and re-launched website, a weekly and monthly e-newsletter and Facebook page. - Grew social media following and engagement driving reduced advertising spending of $30,000 per year.

Hamilton, Ontario

- Created and developed television and film projects including Rockne vs. Yost: An All-American Feud, Brush of Death: The Group of Seven in WWI, Lyon Hunt, Right Size Me: The Shrinking of Detroit, & King of James- Coordinated pre-production, production, and post production projects on Hunting The Last Hamilton Tiger and The Three Passions of Bertrand Russell

- Original team member for the ITSkillBuilder online application, Canada’s first Official Microsoft e-Learning Tier 1 Reseller and one of first eight in the world, including HP and Dell.- Marketing efforts and reseller partner relationships resulted in growth of over 20,000 users on over 30 different partner networks- Key client contact for new reselling.

Course: Business-to-Business Marketing (at both the Undergraduate and MBA levels) Participated in lecturing students on various topics throughout each course Duties include tutoring and marking of tests, assignments and projects

Burlington, Ontario

- Executed quarterly direct marketing mail drops with over 1 million recipients and up to 16 letter versions, a data-rich staff incentive program that increased sales by 10%, a self-serve and customizable web-to-print online franchise portal with integrated print delivery, sponsorship programs, and loyalty programs- Key client contact and responsible for.