Brand Planning Lead
Current
Jan 2023 - Present
AeroLeads people directory · profile
Derek W. Lu Email & Phone Number
Creative Media Strategist
at
Cash App
1 work email found
@cash.app
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Who is Derek W. Lu? Overview
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Quick answer
Derek W. Lu is listed as Creative Media Strategist at Cash App, based in Seattle, Washington, United States. AeroLeads shows a work email signal at cash.app and a matched LinkedIn profile for Derek W. Lu.
Derek W. Lu previously worked as Brand Planning Lead at Cash App and Brand Media Lead at Cash App. Derek W. Lu holds B.S., Marketing Communications from University Of Maryland - Robert H. Smith School Of Business.
Company email context
Email format at Cash App
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*@cash.app
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AeroLeads found 1 current-domain work email signal for Derek W. Lu. Compare company email patterns before reaching out.
Profile bio
About Derek W. Lu
A data junkie. Undeniably creative. Insatiably curious. Derek is an experienced creative media professional with over nine years of agency experience. In those years, he's worked on accounts including MassMutual, Goldman Sachs, Square Payments, Cole Haan, Bank of the West, and Colgate-Palmolive on initiatives ranging from national brand campaigns to bespoke growth & performance campaigns.
Listed skills include Digital Media, Digital Marketing, Media Buying, Strategy, and 56 others.
Current workplace
Derek W. Lu's current company
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12 roles
Derek W. Lu work experience
A career timeline built from the work history available for this profile.
Brand Media Lead
Aug 2022 - Jan 2023
Head Of Creative & Strategy
Lit Hit
» Led app UX/UI & Web redesign + headed Instagram creative for an upstart, discovery & e-commerce app for indie books
Apr 2021 - Aug 2022
Media Director, Media & Analytics
» Adage A-List, #3 | 2019» Adweek Breakthrough Agency of the Year | 2019» Fast Company Most Innovative Company List | 2019 & 2020
Aug 2019 - Mar 2021
Media Director
» Oversaw >10 various B2B and B2C product marketing initiatives, focused on driving leads and acquisitions for Bank of the West across Facebook, Search & Programmatic channels. » Developed and produced Bank of the West's first content partnership with ATTN.
Jan 2019 - Aug 2019
Associate Director, Media
» Orchestrated MassMutuals first brand re-launch in over a decade via a multimillion dollar media/content partnership with CNN/Turner/GBS that included a live ad during New Year's Eve and a supporting media plan that included local Out-of-Home, Print, Radio, TV, Paid Social, and Digital. » Ideated, negotiated, and executed first-to-market ideas with.
Jan 2017 - Oct 2018
Associate Director, Media
» Grew Goldman Sach's brand perception by 40% over four years by reprogramming Goldman's entire media strategy to center on content marketing and bespoke media partnerships.» Drove >5M custom content views, >2M podcast downloads, >150K email subscriptions, and successfully launched in-house content platforms: BRIEFINGS, Talks@GS, Exchanges at Goldman.
Mar 2016 - Dec 2016
Senior Strategist, Media
May 2014 - Mar 2016
Strategist, Media
Dec 2012 - May 2014
Senior Integrated Media Planner
Nov 2011 - Dec 2012
Assistant Digital Media Planner
Nov 2010 - Nov 2011
Nas Marketing Group (Intern)
May 2009 - Aug 2009
1 education record
Derek W. Lu education
-
University Of Maryland - Robert H. Smith School Of Business
FAQ
Frequently asked questions about Derek W. Lu
Quick answers generated from the profile data available on this page.
What company does Derek W. Lu work for?
Derek W. Lu works for Cash App.
What is Derek W. Lu's role at Cash App?
Derek W. Lu is listed as Creative Media Strategist at Cash App.
What is Derek W. Lu's email address?
AeroLeads has found 1 work email signal at @cash.app for Derek W. Lu at Cash App.
Where is Derek W. Lu based?
Derek W. Lu is based in Seattle, Washington, United States while working with Cash App.
What companies has Derek W. Lu worked for?
Derek W. Lu has worked for Cash App, Lit Hit, Giant Spoon, Publicis Sapient, and Giant Spoon, Llc.
How can I contact Derek W. Lu?
You can use AeroLeads to view verified contact signals for Derek W. Lu at Cash App, including work email, phone, and LinkedIn data when available.
What schools did Derek W. Lu attend?
Derek W. Lu holds B.S., Marketing Communications from University Of Maryland - Robert H. Smith School Of Business.
What skills is Derek W. Lu known for?
Derek W. Lu is listed with skills including Digital Media, Digital Marketing, Media Buying, Strategy, Social Media, Market Research, Digital Strategy, and Competitive Analysis.
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