Derek Yarnell Mba, Cfre Email & Phone Number

Bo'Ness, Scotland, Gb

Winnipeg, Canada Area

Converting direct & relationship marketing experience into successful relationship fundraising practices resulting in both improved net revenue and donor retention rates. Developing stewardship strategies and tactics to strengthen relationships with donors who are the lifeblood of our organization.Proud to me making a difference for Manitobans diagnosed with cancer and the people who hold them dear.

Winnipeg, Canada Area

Led a team of client-focused marketers partnering with a wide variety of national and regional clients across manufacturing, CPG, retail, finance, and more. Helped clients address wide ranging business challenges and opportunities from adjusting strategies due to declining revenues, to launching hot new consumer products, to greatly improving customer response through social media, to increased collaboration with and support for sales departments, to increasing response rates on numerous marketing campaigns.

Winnipeg, Canada Area

Oversaw four of five top national accounts including both B2C and B2B companies such as Investor's Group, JELD-WEN Windows & Doors, Corby Spirit & Wine and the NorthWest Company. Contributed significant organic growth to the company while mentoring an exciting group of eager account managers to grow and succeed in their own right.

Toronto, Canada Area

Lead the overall Microsoft account, a team of 17 across client services, creative and production. Work included mass advertising within a global framework, and locally driven relationship and direct marketing across both traditional and digital channels. Far from being a single Microsoft client, the team I led worked on diverse lines of business with varied audiences such as C-level Executives for enterprise server sales, heavily data-driven, direct to consumer Xbox programs, Bing Search relationship marketing for small-business, Windows Phone consumer launches and myriad B2B programs targeting Developers and IT professionals.

Toronto, Canada Area

In response to a global agency realignment, moved with the Microsoft account from McCann, successfully transitioning multiple lines of business to Wunderman including a Global Advertising process and the associated depth of partnership with the media AOR.

Started with a purely digital focus at MacLaren McCann Interactive; working for such a large and diverse agency network provided me with the opportunity of expanding into Direct Marketing and Mass Advertising as well. Starting on both CPG and technology clients I found a home on the Microsoft account where digital innovation was embedded in their marketing and in their brand. Managed the localization of global ad campaigns and the creation of direct marketing work for the Canadian market.

Working on the IBM global account I cut my teeth localizing and trafficking display banner campaigns and e-mail newsletters. Fresh in my career these long-term campaigns taught me the value of a test, learn & optimize mentality I retain to this day.

From copywriting and art direction, to media planning and production, to revenue forecasting and sponsorship negotiations; working in a small department gave me exposure to a large variety of responsibilities.

Winnipeg, Canada Area

Ran the summer day camp program with responsibilities for media relations, team management and leadership, budgeting, liaising with education and volunteer coordinators as well as parents, program development and execution.

Ba(H), Language And Linguistics

Activities and Societies: Co-photo-editor of the Queen's Journal newspaper - '93/94. Includes one semester at University of Manitoba.

Landscape Design For Climate Resilience, Landscape Design

The landscape design program was revised to ensure graduating designers understand both how to mitigate and adapt to our changing climate..

Master Gardener Document Of Achievement, Horticulture

The Master Gardener program promotes sustainable local gardening practices by distributing sound knowledge and experience.

Mba, Arts & Media Graduate Diploma