Owns P&L and leads day-to-day sales execution for one of 4 ‘Must Win’ markets in the US for a nationally acclaimed adult beverage supplier. • Managed a $1.9mil annual budget.• Directed the New Belgium Portfolio from the 6th largest supplier of Craft beer in the state in Nielsen in 2022 to the 3rd largest in 2024.• Launched a national product with the 6th most PODs in the company in a state with the 10th largest population.• Led a team of 7 direct reports and 11 field representatives.• Worked with Project Managers in the capacity of the sole remaining Bell's legacy Regional Director involved a unique set of responsibilities and challenges including Legacy Stewardship, Sales Operations Management, Collaboration, Transition Management, and Training and Development.• Planned, organized, and executed multi-day, sales, & skills meetings, enhancing team cohesion and productivity.• Reviewed and augmented internal forecasts, optimizing supply chain efficiency.• Led the coordination of chain retail perspectives with the MI National Accounts Managers, ensuring a unified approach to market penetration.• Hired and cultivated talent, contributing to the overall growth and success of the team.• Executed employee performance reviews, fostered continuous improvement.• Actively listened to the needs and requests of co-workers and distributor partners, taking prompt action to address and fulfill them.• Sourced, summarized, and communicated internal and external information to the sales team and other Regional Directors and Divisional VPs, ensuring a cohesive and informed approach.

As the Regional Business Manager, I spearheaded the management of Bell's business and sales team, achieving remarkable success over the course of nine years managing the Midwest (MI/WI/IN/KY/OH) and Mid-Atlantic (WV/PA/VA/MD/DE/DC) markets.• Secured the #2 position in beer family sales in Michigan's food sector for the last 52 weeks (IRI through 5/3/2021), surpassed only by Budweiser.• Facilitated the shipment and depletion of over 200K barrels (2.75 million CEs) in 2019 in the state of Michigan. Bell’s shipped 97,000 barrels to MI in 2013.• Gained share in Craft sales in Michigan, accounting for 27.6% of all craft sales in the state in 2020.• Elevated Bell's market share to a 5% share of all beer in Michigan in 2018 and 2019.• Organized, scripted, and executed state-wide distributor meetings, facilitating open communication and strategic alignment.• Collaborated across departments, including Production and Marketing, to streamline operations and enhance overall performance.• Represented Sales in the Bell’s S&OP Meetings.• Managed a team of 4 executives and 13 field sales representatives, fostering an environment of collaboration and high performance.• Expanded the MI team from 6 members in 2013 to 17 by 2019.• Conducted weekly communications with multiple Key Accounts persons to ensure strategic alignment and efficient operations.• Utilized Armadillo, Tableau, and iDig to identify opportunities and track success, enhancing data-driven decision-making.• Launched Upper Hand Brewing Co in 2014, establishing FOB and PTR pricing, creating a rollout plan, analyzing production forecasts, and executing business planning meetings.• Extended market presence by launching Upper Hand Brewing Co. in Wisconsin and organized and executed the launch in Minnesota.

I managed D & V International's national Belgian & French beer import business over our extensive, distributor partner network in the U.S. • Managed our National Business to over 35% growth. • Created distributor goals and executable sales programs. • Evolved supplier partners marketing approaches to the US.• Implemented digital media solutions.• Built an Excel-based depletions reporting system then moved to VIP.

Organized and opened new markets.Brewery representative for Bell's largest geographical region.Forecasted/coordinated current and future orders for each distributor. Brewery representative for out-of-distribution territory events. Beer and food pairing specialist, beer educator.Trucking/shipping logistics. Trained new brewery representatives. Key account manager for accounts on the east coast.VIP proficiency.Draft troubleshooting and maintenance expertise.

Supplier acquisitions for the distributor.Offered the Sales Manager role. Represented distributor for out-of-distribution territory events.Trained new sales representatives. Beer educator. Route salesman.Key account liaison.

Managed 4 assistant brewers.Responsible for inventory and production schedules.Produced over 1,000 barrels of beer/year on a 10 barrel system.Won multiple brewing awards.

Established formal beer tastings.Beer dinners.Beer and brewing classes.Created the homebrewing department.Utilized floor space efficiently to increase sales beyond floor traffic increases,Hand sold, consulted, and converted customers to better beer to increase revenue.Cross merchandised our department into the organic section, ethnic sections, and cooking classes.