Derelee Potroz-Smith Email and Phone Number
Derelee Potroz-Smith work email
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Derelee Potroz-Smith personal email
Co-founder of Woolchemy.com, creators of intelligent ecological textiles for personal care products. Our mission is to work with FMCG brands and replace fossil-fuel-based nonwovens with planet-friendly fibres like wool and other natural fibres. I believe in responsible business, ensuring everyone wins along the supply chain.I have an engineering background and started my career in software development helping customers to optimise their business processes through technology. I love the creative process of solving problems through product development and transformation. I left the corporate IT world to start a new mission: to replace single-use plastic in nappies but that vision has spread to other market sectors. Going back to my farming roots, working with wool was the obvious choice and a way to help rural communities in NZ become more sustainable and prosperous. Although Information Technology and Biotechnology seem worlds apart, forming great relationships with customers, understanding their challenges and coming up with viable solutions are the same. My key attributes - resilience, good listener, integrity, authenticity, creative problem solver and I get stuff done.My interests:1) Researching sustainable solutions in and outside of the home to increase efficiency and minimise waste. Our home and EV car runs on both solar and grid electricity, our domestic water resource comes from roof collection, we have a home sewage tank/field disposal system and all of our organic waste goes to our chickens and worm composter which then goes into our vege garden. Next we are embarking on a tree planting programme.2) I love to learn about efficient housing designs and minimisation. 3) Regenerative farming practices - always learning!4) I love learning so I'm either listening to podcasts or doing some online course to be my best self. 5) Other interests: fashion, playing loud high energy music whilst running/walking in the hills, mountain biking with my boys.
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Ceo And Co-FounderWoolchemy Nz LimitedWellington, Nz -
Ceo & Co-FounderWoolchemy Nz Limited Jan 2008 - PresentWellington & Wairarapa, New ZealandI am the CEO & co-founder of Woolchemy where we are on a mission to eliminate single use plastic in everyday products like diapers but also bring radical new benefits to the sector. I co-founded Woolchemy while bringing up 3 children after learning that there is 1 cup of crude oil in every diaper (according to National Geographic). Our expert team at Woolchemy has developed pioneering sustainable and high performance materials to help global hygiene brands to go plastic-free in both disposable and reusable personal care products such as babycare, femcare and incontinence and wipes, a market worth over $125 billion USD annually.Living in a country [New Zealand] that produces over 130,000 of wool fibre from 26M+ sheep is a massive opportunity to transform the fortunes of the wool industry which has seen our beautiful white wool fibre thrown away as a waste product despite having innate properties that can rejuvenate our environment and support human health and well being. We are disrupting the hygiene sector and delivering compelling scientific data that shows that nature has the power to do clever things without nasty chemicals. -
Board ObserverZincovery Jul 2021 - Jun 2024Christchurch, Canterbury, New ZealandZincovery is a New Zealand based company that is revolutionising the zinc recycling industry. -
Event OrganiserNew Zealand Women'S Conference Sep 2010 - Jun 2012The first ever New Zealand Women's Conference is being held on 28 May 2011 at the Intercontinental Hotel, Wellington. This event is the "must attend" event for all women who want to be inspired, empowered and motivated to be who they want to be. We have signed up speakers who will be providing their tips on various topics including money matters, changing your wardrobe, finding alternative exercise to the gym, wine appreciation, starting a business or changing your career. Get your tickets now. These will make great gifts for Xmas too! -
Malicious Site DetectionGoogle Sep 2007 - Nov 2007Worked for Google detecting malicious websites when I became a first-time-mum. I learnt the tricks that organisations/people use to lure individuals to scam and porn websites and also how to recognise malicious sites designed to infect computer systems with viruses and lure unsuspected users. The exam duration to do this role took 10 hours. -
Lead It Consultant At Charities ServicesDepartment Of Internal Affairs (Nz) Apr 2005 - May 2006Consulted Board on IT matters, lead IT consultant on software analysis, design and testing -
Senior Business AnalystBank Of New Zealand 2002 - 2004Provided technical and business analysis on Internet for Banking and other internet based related projects -
Software DeveloperUtilyx Ltd 2000 - 2001Analysis, design and coding of online energy procurement auction system -
Software DeveloperBritish Council Mar 1999 - 2000London, England Metropolitan AreaProvided consultancy on Y2K, new IT procurement and software development projects. Involved in analysis, design, project management and software development on numerous internal systems. -
Software DeveloperGlazier Systems Ltd Jan 1996 - Jan 1999IT consultant (full software life cycle) on numerous projects
Derelee Potroz-Smith Skills
Derelee Potroz-Smith Education Details
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Electrical, Electronics And Communications Engineering -
Sacred Heart Girls College, New Plymouth
Frequently Asked Questions about Derelee Potroz-Smith
What company does Derelee Potroz-Smith work for?
Derelee Potroz-Smith works for Woolchemy Nz Limited
What is Derelee Potroz-Smith's role at the current company?
Derelee Potroz-Smith's current role is CEO and Co-Founder.
What is Derelee Potroz-Smith's email address?
Derelee Potroz-Smith's email address is de****@****ith.com
What schools did Derelee Potroz-Smith attend?
Derelee Potroz-Smith attended Massey University, Sacred Heart Girls College, New Plymouth.
What are some of Derelee Potroz-Smith's interests?
Derelee Potroz-Smith has interest in Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Derelee Potroz-Smith known for?
Derelee Potroz-Smith has skills like Project Management, Entrepreneur, Strategic Planning, Problem Solving, Negotiation, Entrepreneurship, Business Analysis, Start Ups, Business Strategy, Strategy, Stakeholder Management, Marketing Strategy.
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